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Oluwaseun Eniola Olabode
Oluwaseun Eniola Olabode
Other namesOluwaseun Eniola Adegbile
Assistant Professor of Marketing and International Business, University of Bradford
Verified email at bradford.ac.uk - Homepage
Title
Cited by
Cited by
Year
Big data analytics capability and market performance: The roles of disruptive business models and competitive intensity
OE Olabode, N Boso, M Hultman, CN Leonidou
Journal of Business Research 139, 1218-1230, 2022
752022
The effect of export market-oriented culture on export performance: Evidence from a Sub-Saharan African economy
OE Olabode, O Adeola, S Assadinia
International Marketing Review 35 (4), 637-660, 2018
352018
The Corporate Heritage Brand Development Process: A New Institutional Theory Approach.
O Otubanjo, OE Adegbile
IUP Journal of Brand Management 16 (1), 2019
122019
Configuring political relationships to navigate host-country institutional complexity: Insights from Anglophone sub-Saharan Africa
N Boso, J Amankwah-Amoah, D Essuman, OE Olabode, P Bruce, ...
Journal of International Business Studies 54 (6), 1055-1089, 2023
42023
The African Continental Free Trade Area (AfCFTA): Taking stock and looking ahead for international business research
YA Debrah, OE Olabode, F Olan, RB Nyuur
Journal of International Management, 101120, 2024
12024
Disruptive market shift: Conceptualization, antecedents, and response mechanisms
OE Olabode, M Hultman, CN Leonidou, N Boso
Technological Forecasting and Social Change 192, 122577, 2023
12023
Disruptive Business Models and Market Performance: The Roles of Technological Turbulence and Adaptive Marketing Capability
OE Olabode, M Hultman, N Boso, CN Leonidou
2023
Challenges in using a Mixed-Method approach to explore the relationship between big data analytics capabilities and market performance
OE Olabode, N Boso, M Hultman, CN Leonidou
SAGE, 2023
2023
How and when does big data analytics capability contribute to market performance
OE Olabode, N Boso, M Hultman, CN Leonidou
2022
The Impact of Marketing Capabilities on Innovation in the Face of Disruption
OE Olabode, N Boso, CN Leonidou, M Hultman
2020 AMA Winter Academic Conference, 2020
2020
Antecedents, Outcomes, and Boundary Conditions of Disruptive Business Models
OE Olabode
University of Leeds, 2020
2020
Value Based Selling as Fair Treatment Practice: Dealing with Privacy Concerns in Product-Service System Selling
EJ Nijssen, M Van der Borgh, D Totzek
2020 AMA Winter Academic Conference: Consumers and Firms in a Global World …, 2020
2020
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