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Shuang (Sara) Ma
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Year
Unraveling customer sustainable consumption behaviors in sharing economy: A socio-economic approach based on social exchange theory
Y Wang, D Xiang, ZY Yang, SS Ma
Journal of cleaner production 208, 869-879, 2019
2192019
Informational or emotional appeals in crowdfunding message strategy: An empirical investigation of backers’ support decisions
D Xiang, L Zhang, Q Tao, Y Wang, S Ma
Journal of the Academy of Marketing Science 47, 1046-1063, 2019
1142019
Customer participation in virtual brand communities: The self-construal perspective
Y Wang, SS Ma, D Li
Information & Management 52 (5), 577-587, 2015
1112015
Project customization and the supplier revenue–cost dilemmas: The critical roles of supplier–customer coordination
Y Wang, J Lee, E Fang, S Ma
Journal of Marketing 81 (1), 136-154, 2017
732017
Opportunities and challenges of value co-creation: The role of customer involvement in hotel service development
S Ma, H Gu, Y Wang, DP Hampson
International Journal of Contemporary Hospitality Management 29 (12), 3023-3043, 2017
632017
Enhancing customer civility in the peer-to-peer economy: empirical evidence from the hospitality sector
S Ma, H Gu, DP Hampson, Y Wang
Journal of Business Ethics 167, 77-95, 2020
512020
Perceived financial well-being and its effect on domestic product purchases: An empirical investigation in Brazil
DP Hampson, S Ma, Y Wang
International Marketing Review 35 (6), 914-935, 2018
422018
Beauty premium or beauty penalty in sharing accommodation situations based on lay theories
Y Li, L Peng, S Ma, X Zhou
International Journal of Contemporary Hospitality Management 34 (3), 929-950, 2022
272022
Effects of customer engagement behaviors on action loyalty: moderating roles of service failure and customization
C Zhang, S Ma, S Li, A Singh
International Journal of Contemporary Hospitality Management 33 (1), 286-304, 2021
272021
Consumer confidence and conspicuous consumption: A conservation of resources perspective
DP Hampson, S Ma, Y Wang, MS Han
International Journal of Consumer Studies 45 (6), 1392-1409, 2021
212021
Creating one’s reality: The interaction of politics perceptions and enactment behavior
RE Frieder, S Ma, WA Hochwarter
The Journal of social psychology 156 (1), 74-97, 2016
202016
Customer interactions in virtual brand communities: Evidence from China
Y Wang, J Shi, S Ma, G Shi, L Yan
Journal of Global Information Technology Management 15 (2), 46-69, 2012
182012
Proposing customers economic value or relational value? A study of two stages of the crowdfunding project
S Ma, Y Hua, D Li, Y Wang
Decision Sciences 53 (4), 712-749, 2022
172022
From service engagement to product purchase: cross-buying behavior in hospitality contexts
S Ma, C Zhang, Y Wang
International Journal of Contemporary Hospitality Management 32 (7), 2325-2343, 2020
172020
The role of platform governance in customer risk perception in the context of peer-to-peer platforms
S Wang, S Ma, Y Wang
Information Technology for Development 27 (4), 760-778, 2021
142021
The impact of photo verification service on sales performance in the peer-to-peer economy: Moderating role of customer uncertainty
S Ma, X Cui, X Xiao, X Zhao
Journal of Business Research 142, 45-55, 2022
132022
Uniting in the letter but breaching in the spirit: Contract flexibility and interfirm collaboration based on the Contracts as Reference Points Theory
N Wang, S Ma, Y Wang
Industrial Marketing Management 97, 193-204, 2021
132021
Driving away the bad guys: The interactive effects of politics perceptions and work drive across two studies
AT Hall, J Franczak, S Ma, D Herrera, WA Hochwarter
Journal of Leadership & Organizational Studies 24 (1), 106-120, 2017
122017
The influence of product modularity on customer perceived customization: the moderating effects based on resource dependence theory
S Ma, Y Wang, D Li
Emerging Markets Finance and Trade 55 (4), 889-901, 2019
112019
Does physical attractiveness facilitate customer citizenship behaviors? Cross-cultural evidence from the peer-to-peer economy
S Ma, X Ling, C Zhang, Y Li
International Journal of Information Management 70, 102565, 2023
82023
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