Rebecca W. Hamilton
Rebecca W. Hamilton
Michael G. and Robin Psaros Chair in Business Administration, Professor of Marketing, Georgetown
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Cited by
Cited by
Feature fatigue: When product capabilities become too much of a good thing
DV Thompson, RW Hamilton, RT Rust
Journal of marketing research 42 (4), 431-442, 2005
The effects of scarcity on consumer decision journeys
R Hamilton, D Thompson, S Bone, LN Chaplin, V Griskevicius, ...
Journal of the Academy of Marketing Science 47, 532-550, 2019
Is there a substitute for direct experience? Comparing consumers' preferences after direct and indirect product experiences
RW Hamilton, DV Thompson
Journal of Consumer Research 34 (4), 546-555, 2007
The effects of information processing mode on consumers' responses to comparative advertising
DV Thompson, RW Hamilton
Journal of Consumer Research 32 (4), 530-540, 2006
Defeating feature fatigue
RT Rust, DV Thompson, RW Hamilton
Harvard business review 84 (2), 37-47, 2006
When 2+ 2 is not the same as 1+ 3: Variations in price sensitivity across components of partitioned prices
RW Hamilton, J Srivastava
Journal of marketing research 45 (4), 450-461, 2008
Achieving your goals or protecting their future? The effects of self-view on goals and choices
RW Hamilton, GJ Biehal
Journal of Consumer Research 32 (2), 277-283, 2005
How financial constraints influence consumer behavior: An integrative framework
RW Hamilton, C Mittal, A Shah, DV Thompson, V Griskevicius
Journal of Consumer Psychology 29 (2), 285-305, 2019
Consumer journeys: Developing consumer-based strategy
R Hamilton, LL Price
Journal of the Academy of Marketing Science 47, 187-191, 2019
Doing well versus doing good: The differential effect of underdog positioning on moral and competent service providers
A Kirmani, RW Hamilton, DV Thompson, S Lantzy
Journal of Marketing 81 (1), 103-117, 2017
Inhibited from bowling alone
RK Ratner, RW Hamilton
Journal of Consumer Research 42 (2), 266-283, 2015
When mental simulation hinders behavior: The effects of process-oriented thinking on decision difficulty and performance
DV Thompson, RW Hamilton, PK Petrova
Journal of Consumer Research 36 (4), 562-574, 2009
Consumer-based strategy: Using multiple methods to generate consumer insights that inform strategy
R Hamilton
Journal of the academy of marketing science 44, 281-285, 2016
Why do people suggest what they do not want? Using context effects to influence others' choices
RW Hamilton
Journal of Consumer Research 29 (4), 492-506, 2003
Scarcity and coronavirus
R Hamilton
Journal of Public Policy & Marketing 40 (1), 99-100, 2021
Scarcity and consumer decision making: Is scarcity a mindset, a threat, a reference point, or a journey?
K Goldsmith, V Griskevicius, R Hamilton
Journal of the Association for Consumer Research 5 (4), 358-364, 2020
Choosing options for products: the effects of mixed bundling on consumers’ inferences and choices
RW Hamilton, NT Koukova
Journal of the Academy of Marketing Science 36, 423-433, 2008
Outpacing others: When consumers value products based on relative usage frequency
RW Hamilton, RK Ratner, DV Thompson
Journal of Consumer Research 37 (6), 1079-1094, 2011
Marketing insights from multimedia data: text, image, audio, and video
R Grewal, S Gupta, R Hamilton
Journal of Marketing Research 58 (6), 1025-1033, 2021
Consumer substitution decisions: an integrative framework
RW Hamilton, DV Thompson, ZG Arens, SJ Blanchard, G Häubl, ...
Marketing Letters 25, 305-317, 2014
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