Cheryl-lyn Ngoh - Google Scholar

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Co-authors

Christopher GroeningKent State UniversityVerified email at kent.edu
Ryan LuchsChair, Marketing & Management Dept., Duquesne UniversityVerified email at duq.edu

Cheryl-lyn Ngoh

Cheryl-lyn Ngoh

Assistant Professor of Marketing | California Polytechnic State University, San Luis Obispo

Verified email at calpoly.edu - Homepage

Multichannel retailing Omnichannel retailing Channel choice Consumer shopping behavior


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
The effect of COVID-19 on consumers’ channel shopping behaviors: A segmentation study C Ngoh, C Groening Journal of Retailing and consumer services 68, 103065, 2022	37	2022
The impact of a firm's corporate social responsibility on firm–supplier relationships: The effect of secondary stakeholder CSR on inventory days C Groening, C Ngoh, R Luchs Corporate social responsibility and environmental management 29 (5), 1689-1705, 2022	13	2022
B2C multi-to single-channel: the effect of removing a consumer channel preference on consumer retailer and channel choice C Ngoh, HN Mellema Journal of Business & Industrial Marketing 39 (1), 53-65, 2024	2	2024
The Effect of Consumers’ Emotions on Their Desire to Return to Pre-pandemic Shopping Routines C Ngoh, C Groening Society for Marketing Advances Conference, 2023		2023
The Effect of Retailer Channel Decisions on Consumer Channel Shopping Behavior C Ngoh Kent State University, 2023		2023
Multi- to Single-Channel: The Effect of Removing a Consumer Channel Preference on Consumer Channel Choice C Ngoh, HN Mellema Society for Marketing Advances Conference, 2022		2022

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