Wendy Liu
Wendy Liu
Associate Professor of Marketing, University of California San Diego Rady School of Management
Verified email at - Homepage
Cited by
Cited by
The happiness of giving: The time-ask effect
W Liu, J Aaker
Journal of consumer research 35 (3), 543-557, 2008
Variety, vice, and virtue: How assortment size influences option choice
A Sela, J Berger, W Liu
Journal of Consumer Research 35 (6), 941-951, 2009
Focusing on desirability: The effect of decision interruption and suspension on preferences
W Liu
Journal of consumer research 35 (4), 640-652, 2008
Do you look to the future or focus on today? The impact of life experience on intertemporal decisions
W Liu, J Aaker
Organizational Behavior and Human Decision Processes 102 (2), 212-225, 2007
Bringing us together or driving us apart: The effect of soliciting consumer input on consumers’ propensity to transact with an organization
W Liu, D Gal
Journal of Consumer Research 38 (2), 242-259, 2011
Is planning good for you? The differential impact of planning on self-regulation
C Townsend, W Liu
Journal of Consumer Research 39 (4), 688-703, 2012
Grapes of wrath: The angry effects of self-control
D Gal, W Liu
Journal of Consumer Research 38 (3), 445-458, 2011
A new look at constructed choice processes
D Griffin, W Liu, U Khan
Marketing Letters 16, 321-333, 2005
How context affects choice
R Thomadsen, RP Rooderkerk, O Amir, N Arora, B Bollinger, K Hansen, ...
Customer Needs and Solutions 5, 3-14, 2018
Transient and specific inactivation of Drosophila neurons in vivo using a native ligand-gated ion channel
WW Liu, RI Wilson
Current Biology 23 (13), 1202-1208, 2013
The effect of an interruption on risk decisions
DM Kupor, W Liu, O Amir
Journal of Consumer Research 44 (6), 1205-1219, 2018
The endowment effect: Loss aversion or a buy-sell discrepancy?
G Smitizsky, W Liu, U Gneezy
Journal of Experimental Psychology: General 150 (9), 1890, 2021
The benefits of asking for time
W Liu
na, 2010
What makes people happy? Decoupling the experiential‐material continuum
E Weingarten, K Duke, W Liu, RW Hamilton, O Amir, G Appel, M Cerf, ...
Journal of Consumer Psychology 33 (1), 97-106, 2023
The impact of psychological distance on charitable fundraising
C Olivola, W Liu
Advances in consumer research 36, 190-194, 2009
Divergent temporal courses for liking versus wanting in response to persuasion.
M Joo, W Liu, KC Wilbur
Emotion 20 (2), 261, 2020
Take It or Leave it?'-The Effect of Explicit Comparisons on Commitment to Purchase
W Liu, I Simonson
Advances in Consumer Research 32, 453, 2005
Effect of co-payment on behavioral response to consumer genomic testing
W Liu, JJ Outlaw, N Wineinger, D Boeldt, CS Bloss
Translational Behavioral Medicine 8 (1), 130-136, 2018
Reflective versus transactional mindsets in donation requests: the “time-ask” effect
W Liu, J Aaker
The Proceedings of the Society for Consumer Psychology 2008 Winter …, 2008
On the value (s) of time: Workers’ value of their time depends on mode of valuation
G Smitizsky, W Liu, U Gneezy
Proceedings of the National Academy of Sciences 118 (34), e2105710118, 2021
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