TC Melewar
TC Melewar
Professor of Marketing and Strategy, Middlesex University
Verified email at - Homepage
Cited by
Cited by
The impact of nationalism, patriotism and internationalism on consumer ethnocentric tendencies
G Balabanis, A Diamantopoulos, RD Mueller, TC Melewar
Journal of international business studies 32, 157-175, 2001
Seven dimensions of corporate identity: A categorisation from the practitioners' perspectives
TC Melewar, E Karaosmanoglu
European journal of marketing 40 (7/8), 846-869, 2006
Defining the corporate identity construct
TC Melewar, E Jenkins
Corporate reputation review 5, 76-90, 2002
Determinants of the corporate identity construct: a review of the literature
TC Melewar
Journal of marketing Communications 9 (4), 195-220, 2003
The role of corporate identity in the higher education sector: A case study
TC Melewar, S Akel
Corporate communications: An international journal 10 (1), 41-57, 2005
Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting
P Foroudi, TC Melewar, S Gupta
Journal of Business Research 67 (11), 2269-2281, 2014
Measuring reputation in global markets—A comparison of reputation measures’ convergent and criterion validities
M Sarstedt, P Wilczynski, TC Melewar
Journal of World Business 48 (3), 329-339, 2013
Global corporate visual identity systems: using an extended marketing mix
TC Melewar, J Saunders
European journal of marketing 34 (5/6), 538-550, 2000
Constituents and consequences of smart customer experience in retailing
SK Roy, MS Balaji, S Sadeque, B Nguyen, TC Melewar
Technological Forecasting and Social Change 124, 257-270, 2017
Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
B Nguyen, X Yu, TC Melewar, J Chen
Industrial Marketing Management 51, 11-25, 2015
Influence of innovation capability and customer experience on reputation and loyalty
P Foroudi, Z Jin, S Gupta, TC Melewar, MM Foroudi
Journal of business research 69 (11), 4882-4889, 2016
Corporate reputation and crisis management: The threat and manageability of anti-corporatism
L Tucker, TC Melewar
Corporate reputation review 7, 377-387, 2005
Using netnography research method to reveal the underlying dimensions of the customer/tourist experience
A Rageh, TC Melewar, A Woodside
Qualitative Market Research: An International Journal 16 (2), 126-149, 2013
The human values’ lenses of country of origin images
G Balabanis, R Mueller, TC Melewar
International Marketing Review 19 (6), 582-610, 2002
The importance of impulse purchasing behaviour in the international airport environment
G Crawford, TC Melewar
Journal of Consumer Behaviour: An International Research Review 3 (1), 85-98, 2003
Exploring the corporate image formation process
MA Tran, B Nguyen, TC Melewar, J Bodoh
Qualitative Market Research: An International Journal 18 (1), 86-114, 2015
Integrating identity, strategy and communications for trust, loyalty and commitment
TC Melewar, P Foroudi, S Gupta, PJ Kitchen, MM Foroudi
European Journal of Marketing 51 (3), 572-604, 2017
Corporate identity: concept, components and contribution
TC Melewar, E Karaosmanoglu, D Paterson
Journal of General Management 31 (1), 59-81, 2005
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education: A special section
J Hemsley-Brown, TC Melewar, B Nguyen, EJ Wilson
Journal of Business Research 69 (8), 3019-3022, 2016
The moderating influences on the relationship of corporate reputation with its antecedents and consequences: A meta-analytic review
R Ali, R Lynch, TC Melewar, Z Jin
Journal of Business Research 68 (5), 1105-1117, 2015
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