TC Melewar
TC Melewar
Professor of Marketing and Strategy, Middlesex University
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Cited by
Cited by
The impact of nationalism, patriotism and internationalism on consumer ethnocentric tendencies
G Balabanis, A Diamantopoulos, RD Mueller, TC Melewar
Journal of international business studies 32 (1), 157-175, 2001
Defining the corporate identity construct
TC Melewar, E Jenkins
Corporate reputation review 5 (1), 76-90, 2002
Seven dimensions of corporate identity: A categorisation from the practitioners' perspectives
TC Melewar, E Karaosmanoglu
European journal of marketing, 2006
Determinants of the corporate identity construct: a review of the literature
TC Melewar
Journal of marketing Communications 9 (4), 195-220, 2003
The role of corporate identity in the higher education sector: A case study
TC Melewar, S Akel
Corporate communications: An international journal, 2005
Global corporate visual identity systems: using an extended marketing mix
TC Melewar, J Saunders
European journal of marketing 34 (5/6), 538-550, 2000
Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting
P Foroudi, TC Melewar, S Gupta
Journal of Business Research 67 (11), 2269-2281, 2014
Measuring reputation in global markets—A comparison of reputation measures’ convergent and criterion validities
M Sarstedt, P Wilczynski, TC Melewar
Journal of World Business 48 (3), 329-339, 2013
Corporate reputation and crisis management: The threat and manageability of anti-corporatism
L Tucker, TC Melewar
Corporate reputation review 7 (4), 377-387, 2005
The human values’ lenses of country of origin images
G Balabanis, R Mueller, TC Melewar
International Marketing Review, 2002
The importance of impulse purchasing behaviour in the international airport environment
G Crawford, TC Melewar
Journal of Consumer Behaviour: An International Research Review 3 (1), 85-98, 2003
Constituents and consequences of smart customer experience in retailing
SK Roy, MS Balaji, S Sadeque, B Nguyen, TC Melewar
Technological Forecasting and Social Change 124, 257-270, 2017
Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
B Nguyen, X Yu, TC Melewar, J Chen
Industrial Marketing Management 51, 11-25, 2015
Influence of innovation capability and customer experience on reputation and loyalty
P Foroudi, Z Jin, S Gupta, TC Melewar, MM Foroudi
Journal of business research 69 (11), 4882-4889, 2016
Corporate identity: concept, components and contribution
TC Melewar, E Karaosmanoglu, D Paterson
Journal of General Management 31 (1), 59-81, 2005
International corporate visual identity: standardization or localization?
TC Melewar, J Saunders
Journal of International Business Studies 30 (3), 583-598, 1999
Exploring the corporate image formation process
MA Tran, B Nguyen, TC Melewar, J Bodoh
Qualitative Market Research: An International Journal, 2015
Using netnography research method to reveal the underlying dimensions of the customer/tourist experience
A Rageh, TC Melewar, A Woodside
Qualitative Market Research: An International Journal, 2013
Global corporate visual identity systems: Standardization, control and benefits
TC Melewar, J Saunders
International marketing review 15 (4), 291-308, 1998
Corporate communications, identity and image: A research agenda
E Karaosmanoglu, TC Melewar
Journal of Brand Management 14 (1), 196-206, 2006
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