| The impact of nationalism, patriotism and internationalism on consumer ethnocentric tendencies G Balabanis, A Diamantopoulos, RD Mueller, TC Melewar Journal of international business studies 32 (1), 157-175, 2001 | 944 | 2001 |
| Defining the corporate identity construct TC Melewar, E Jenkins Corporate reputation review 5 (1), 76-90, 2002 | 634 | 2002 |
| Seven dimensions of corporate identity: A categorisation from the practitioners' perspectives TC Melewar, E Karaosmanoglu European journal of marketing, 2006 | 631 | 2006 |
| Determinants of the corporate identity construct: a review of the literature TC Melewar Journal of marketing Communications 9 (4), 195-220, 2003 | 582 | 2003 |
| The role of corporate identity in the higher education sector: A case study TC Melewar, S Akel Corporate communications: An international journal, 2005 | 477 | 2005 |
| Global corporate visual identity systems: using an extended marketing mix TC Melewar, J Saunders European journal of marketing 34 (5/6), 538-550, 2000 | 329 | 2000 |
| Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting P Foroudi, TC Melewar, S Gupta Journal of Business Research 67 (11), 2269-2281, 2014 | 316 | 2014 |
| Measuring reputation in global markets—A comparison of reputation measures’ convergent and criterion validities M Sarstedt, P Wilczynski, TC Melewar Journal of World Business 48 (3), 329-339, 2013 | 307 | 2013 |
| Corporate reputation and crisis management: The threat and manageability of anti-corporatism L Tucker, TC Melewar Corporate reputation review 7 (4), 377-387, 2005 | 266 | 2005 |
| The human values’ lenses of country of origin images G Balabanis, R Mueller, TC Melewar International Marketing Review, 2002 | 264 | 2002 |
| The importance of impulse purchasing behaviour in the international airport environment G Crawford, TC Melewar Journal of Consumer Behaviour: An International Research Review 3 (1), 85-98, 2003 | 258 | 2003 |
| Constituents and consequences of smart customer experience in retailing SK Roy, MS Balaji, S Sadeque, B Nguyen, TC Melewar Technological Forecasting and Social Change 124, 257-270, 2017 | 253 | 2017 |
| Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability B Nguyen, X Yu, TC Melewar, J Chen Industrial Marketing Management 51, 11-25, 2015 | 243 | 2015 |
| Influence of innovation capability and customer experience on reputation and loyalty P Foroudi, Z Jin, S Gupta, TC Melewar, MM Foroudi Journal of business research 69 (11), 4882-4889, 2016 | 237 | 2016 |
| Corporate identity: concept, components and contribution TC Melewar, E Karaosmanoglu, D Paterson Journal of General Management 31 (1), 59-81, 2005 | 229 | 2005 |
| International corporate visual identity: standardization or localization? TC Melewar, J Saunders Journal of International Business Studies 30 (3), 583-598, 1999 | 227 | 1999 |
| Exploring the corporate image formation process MA Tran, B Nguyen, TC Melewar, J Bodoh Qualitative Market Research: An International Journal, 2015 | 224 | 2015 |
| Using netnography research method to reveal the underlying dimensions of the customer/tourist experience A Rageh, TC Melewar, A Woodside Qualitative Market Research: An International Journal, 2013 | 220 | 2013 |
| Global corporate visual identity systems: Standardization, control and benefits TC Melewar, J Saunders International marketing review 15 (4), 291-308, 1998 | 216 | 1998 |
| Corporate communications, identity and image: A research agenda E Karaosmanoglu, TC Melewar Journal of Brand Management 14 (1), 196-206, 2006 | 210 | 2006 |
