| Examining the effect of market orientation on innovativeness K Tajeddini, M Trueman, G Larsen Journal of marketing management 22 (5-6), 529-551, 2006 | 367 | 2006 |
| Fame and fortune: a conceptual model of CEO brands F Bendisch, G Larsen, M Trueman European journal of marketing 47 (3/4), 596-614, 2013 | 204 | 2013 |
| The symbolic consumption of music G Larsen, R Lawson, S Todd New Horizons in Arts, Heritage, Nonprofit and Social Marketing, 79-93, 2013 | 148 | 2013 |
| Female entrepreneurship and the metanarrative of economic growth: A critical review of underlying assumptions H Dean, G Larsen, J Ford, M Akram International Journal of Management Reviews 21 (1), 24-49, 2019 | 109 | 2019 |
| A deviant art: Tattoo‐related stigma in an era of commodification G Larsen, M Patterson, L Markham Psychology & Marketing 31 (8), 670-681, 2014 | 107 | 2014 |
| The consumption of music as self-representation in social interaction G Larsen, R Lawson, S Todd Australasian Marketing Journal 17 (1), 16-26, 2009 | 103 | 2009 |
| Music, markets and consumption D O'Reilly, G Larsen, K Kubacki Goodfellow Publishers Limited, 2013 | 73 | 2013 |
| Consumer rights: An assessment of justice G Larsen, R Lawson Journal of business ethics 112, 515-528, 2013 | 68 | 2013 |
| ‘Gimme shelter’ Experiencing pleasurable escape through the musicalisation of running F Kerrigan, G Larsen, S Hanratty, K Korta Marketing Theory 14 (2), 147-166, 2014 | 61 | 2014 |
| ‘It’sa man’s man’s man’s world’: Music groupies and the othering of women in the world of rock G Larsen Organization 24 (3), 397-417, 2017 | 52 | 2017 |
| Co-constructing loyalty in an era of digital music fandom: An experiential-discursive perspective CJ Obiegbu, G Larsen, N Ellis, D O’Reilly European Journal of Marketing 53 (3), 463-482, 2019 | 51 | 2019 |
| Consumer identity projects G Larsen, M Patterson SAGE Handbook of consumer cultures (pp. 194–213). London: Sage, 2018 | 41 | 2018 |
| Listening to consumption: Towards a sonic turn in consumer research M Patterson, G Larsen Marketing Theory 19 (2), 105-127, 2019 | 38 | 2019 |
| Taming the tiger: key success factors for trade with China B Martin, G Larsen Marketing Intelligence & Planning 17 (4), 202-208, 1999 | 38 | 1999 |
| Branding people: towards a conceptual framework F Bendisch, G Larsen, M Trueman Bradford University of Management, 2007 | 37 | 2007 |
| The social construction of destination image: A New Zealand film example G Larsen, V George Creating images and the psychology of marketing communication, 153-176, 2006 | 36 | 2006 |
| Experiential brand loyalty: Towards an extended conceptualisation of consumer allegiance to brands CJ Obiegbu, G Larsen, N Ellis Marketing Theory 20 (3), 251-271, 2020 | 34 | 2020 |
| Consumer rights: a co‐optation of the contemporary consumer movement G Larsen, R Lawson Journal of Historical Research in Marketing 5 (1), 97-114, 2013 | 25 | 2013 |
| Farewell to consumerism: Countervailing logics of growth in consumption A Chatzidakis, G Larsen, S Bishop Ephemera 14 (4), 2014 | 24 | 2014 |
| Constructing Consumer-Masstige brand relationships in a volatile social reality E Moorlock, O Dekel-Dachs, P Stokes, G Larsen Journal of Business Research 155, 113381, 2023 | 20 | 2023 |
Maurice PattersonUniversity of LimerickVerified email at ul.ie
