Emmanuella Plakoyiannaki
Emmanuella Plakoyiannaki
Chair of International Business, Faculty of Business, Economics and Statistics, University of Vienna
Verified email at univie.ac.at - Homepage
Cited by
Cited by
Theorising from case studies: Towards a pluralist future for international business research
C Welch, R Piekkari, E Plakoyiannaki, E Paavilainen-Mäntymäki
Journal of international business studies 42 (5), 740-762, 2011
Theoretical foundations of an international entrepreneurial culture
P Dimitratos, E Plakoyiannaki
Journal of International entrepreneurship 1 (2), 187-215, 2003
‘Good’case research in industrial marketing: Insights from research practice
R Piekkari, E Plakoyiannaki, C Welch
Industrial Marketing Management 39 (1), 109-117, 2010
Customer relationship management: A capabilities portfolio perspective
E Plakoyiannaki, N Tzokas
Journal of Database Marketing & Customer Strategy Management 9 (3), 228-237, 2002
The role of context in case study selection: An international business perspective
K Poulis, E Poulis, E Plakoyiannaki
International Business Review 22 (1), 304-314, 2013
Translation in cross-language international business research: Beyond equivalence
A Chidlow, E Plakoyiannaki, C Welch
Journal of International Business Studies 45 (5), 562-582, 2014
Strategic decision-making processes in internationalization: Does national culture of the focal firm matter?
P Dimitratos, A Petrou, E Plakoyiannaki, JE Johnson
Journal of World Business 46 (2), 194-204, 2011
International entrepreneurial culture—Toward a comprehensive opportunity-based operationalization of international entrepreneurship
P Dimitratos, I Voudouris, E Plakoyiannaki, G Nakos
International Business Review 21 (4), 708-721, 2012
Female role stereotypes in print advertising: Identifying associations with magazine and product categories
E Plakoyiannaki, Y Zotos
European Journal of Marketing, 2009
The global smaller firm in international entrepreneurship
P Dimitratos, E Plakoyiannaki, A Pitsoulaki, HJ Tüselmann
International Business Review 19 (6), 589-606, 2010
Case selection in international business: key issues and common misconceptions
M Fletcher, E Plakoyiannaki
Rethinking the case study in international business and management research, 2011
Images of women in online advertisements of global products: does sexism exist?
E Plakoyiannaki, K Mathioudaki, P Dimitratos, Y Zotos
Journal of business ethics 83 (1), 101-112, 2008
The case study in family business: An analysis of current research practices and recommendations
T Leppäaho, E Plakoyiannaki, P Dimitratos
Family Business Review 29 (2), 159-173, 2016
How critical is employee orientation for customer relationship management? Insights from a case study
E Plakoyiannaki, N Tzokas, P Dimitratos, M Saren
Journal of Management Studies 45 (2), 268-293, 2008
SME internationalization: How does the opportunity-based international entrepreneurial culture matter?
P Dimitratos, JE Johnson, E Plakoyiannaki, S Young
International Business Review 25 (6), 1211-1222, 2016
Legitimizing diverse uses for qualitative research: A rhetorical analysis of two management journals
C Welch, E Plakoyiannaki, R Piekkari, E Paavilainen‐Mäntymäki
International Journal of Management Reviews 15 (2), 245-264, 2013
Breaking the Silence about Exiting Fieldwork: A Relational Approach and its Implications for Theorizing
S Michailova, R Piekkari, E Plakogiannaki, T Ritvala, I Mihailova, A Salmi
Academy of Management Review, amr. 2011.0403, 2013
How do organisational members perceive CRM? Evidence from a UK service firm
E Plakoyiannaki
Journal of Marketing Management 21 (3-4), 363-392, 2005
Time and the customer relationship management process: conceptual and methodological insights
E Plakoyiannaki, M Saren
Journal of Business & Industrial Marketing, 2006
SME internationalization beyond exporting: A knowledge-based perspective across managers and advisers
MC Stoian, P Dimitratos, E Plakoyiannaki
Journal of World Business 53 (5), 768-779, 2018
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