| Transforming poverty-related policy with intersectionality C Corus, B Saatcioglu, C Kaufman-Scarborough, CP Blocker, ... Journal of Public Policy & Marketing 35 (2), 211-222, 2016 | 80 | 2016 |
| “Going natural”: Black women’s identity project shifts in hair care practices EG Ndichu, S Upadhyaya Consumption Markets & Culture 22 (1), 44-67, 2019 | 39 | 2019 |
| Subsistence consumer-merchant marketplace deviance in marketing systems: Antecedents, implications, and recommendations S Upadhyaya, RJ Vann, S Camacho, CN Baker, RB Leary, JD Mittelstaedt, ... Journal of Macromarketing 34 (2), 145-159, 2014 | 28 | 2014 |
| Educating future corporate managers for a sustainable world: recommendations for a paradigm shift in business education M Üçok Hughes, S Upadhyaya, R Houston On the Horizon 26 (3), 194-205, 2018 | 21 | 2018 |
| Evolving two-generation services to disrupt the intergenerational effects of poverty and promote family well-being S Upadhyaya, CP Blocker, HR Houston, MR Sims Journal of Business Research 125, 324-335, 2021 | 20 | 2021 |
| Religion’s influence on consumer response to moral vs. justice message appeals EA Minton, R Bret Leary, S Upadhyaya International journal of consumer studies 42 (6), 768-778, 2018 | 14 | 2018 |
| Policy‐related implementational fluidity in subsistence marketplaces S Upadhyaya International Journal of Consumer Studies, 2020 | 7 | 2020 |
| Resilience in Social Innovation: Lessons from Women Market Traders S Upadhyaya, JA Rosa Social Science Quarterly, 2019 | 7 | 2019 |
| Using Sustainability as a Framework for Marketing Curricula and Pedagogy HRH Shikha Upadhyaya, Mine Üçok Hughes The Journal of Sustainability Education 20, 2019 | 7 | 2019 |
| Cultural influences on experiences of and responses to consumer vulnerability S Upadhyaya, TL Rittenburg Proceedings of the 40th annual macromarketing conference, 59-70, 2015 | 4 | 2015 |
| Exploring consumer vulnerability in the consumption of menstrual products: Insights from a developing country E Ndichu, S Upadhyaya Health Marketing Quarterly, 2023 | | 2023 |
| Refereed Research-Impact of COVID-19 on Subsistence Consumer-Merchants: A Study of Tourism in the Himalayan Region S Kapoor, J Wangdus, S Upadhyaya Subsistence Marketplaces 1 (1), 5, 2023 | | 2023 |
| Valuing Less and Guarding More: Consumption Stewardship in Restricted Contexts A Barrios, CP Blocker, S Upadhyaya International Journal of Consumer Studies, https://doi.org/10.1111/ijcs.12822, 2022 | | 2022 |
| AMBIGUITY AND MISDIRECTION? BRING IT ON! LESSONS ABOUT OVERCOMING FROM WOMEN MARKET TRADERS JA Rosa, S Upadhyaya Leveraging Constraints for Innovation: New Product Development Essentials …, 2018 | | 2018 |
| Using the Sustainability Framework to Reframe Marketing Curricula and Pedagogy S Upadhyaya, MÜ Hughes, HR Houston Making the intangibles count: The meaning of value in higher education today …, 2018 | | 2018 |
| Intersectionality and Marketplace as Utopia: Examining how Women Market Traders Manage Life Demands in Subsistence Marketplaces SN Upadhyaya University of Wyoming, 2016 | | 2016 |
| Subsistence Consumer-Merchant Deviance: A Conceptual Foundation RJ Vann, RB Leary, S Upadhyaya, S Camacho, CN Baker, JA Rosa Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015 | | 2015 |
| Consumer Negotiation and Acquisition At the Bottom-Of-The-Pyramid: the Case of Women Market Traders J Rosa, M Viswanathan, S Upadhyaya, S Dewey, S Venugopal ACR North American Advances, 2013 | | 2013 |
R. Bret LearyUniversity of Nevada, RenoVerified email at unr.edu
