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Nandini Ramani
Nandini Ramani
Assistant Professor, Texas A&M University
Verified email at mays.tamu.edu
Title
Cited by
Cited by
Year
With power comes responsibility: How powerful marketing departments can help prevent myopic management
R Srinivasan, N Ramani
Journal of Marketing 83 (3), 108-125, 2019
602019
Effects of liberalization on incumbent firms’ Marketing-Mix responses and performance: evidence from a quasi-experiment
N Ramani, R Srinivasan
Journal of Marketing 83 (5), 97-114, 2019
232019
The high stakes of outsourcing in health care
LL Berry, S Letchuman, N Ramani, P Barach
Mayo Clinic Proceedings 96 (11), 2879-2890, 2021
212021
Digital multisided platforms: an innovation research agenda
R Srinivasan, N Ramani
Handbook of Research on New Product Development, 127-145, 2018
22018
Marketing in turbulent environments
N Ramani
2019
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Articles 1–5