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Citations per year
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Cited by
All
Since 2019
Citations
106
105
h-index
3
3
i10-index
3
3
0
28
14
2019
2020
2021
2022
2023
2024
3
12
15
22
28
23
Follow
Nandini Ramani
Assistant Professor,
Texas A&M University
Verified email at mays.tamu.edu
Marketing strategy
Articles
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Cited by
Year
With power comes responsibility: How powerful marketing departments can help prevent myopic management
R Srinivasan, N Ramani
Journal of Marketing 83 (3), 108-125
, 2019
60
2019
Effects of liberalization on incumbent firms’ Marketing-Mix responses and performance: evidence from a quasi-experiment
N Ramani, R Srinivasan
Journal of Marketing 83 (5), 97-114
, 2019
23
2019
The high stakes of outsourcing in health care
LL Berry, S Letchuman, N Ramani, P Barach
Mayo Clinic Proceedings 96 (11), 2879-2890
, 2021
21
2021
Digital multisided platforms: an innovation research agenda
R Srinivasan, N Ramani
Handbook of Research on New Product Development, 127-145
, 2018
2
2018
Marketing in turbulent environments
N Ramani
2019
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