| Exploring information technology success of Augmented Reality Retail Applications in retail food chain CL Chiu, HC Ho, T Yu, Y Liu, Y Mo Journal of Retailing and Consumer Services 61, 102561, 2021 | 78 | 2021 |
| Hedonic and utilitarian value as a mediator of men’s intention to purchase cosmetics HC Ho, CL Chiu, S Mansumitrchai, BJ Quarles Journal of Global Fashion Marketing 11 (1), 71-89, 2020 | 49 | 2020 |
| How do Chinese and Saudi customers perceive online service quality? A comparative study HU Khan, MA Awan, HC Ho The Journal of Business Inquiry 13 (2), 146-161, 2014 | 41 | 2014 |
| Luxury brands and corporate social responsibility: a perspective on consumers' preferences H Ho, MA Awan, HU Khan | 40 | 2016 |
| Detangling consumer attitudes to better explain co-branding success HC Ho, N Lado, P Rivera-Torres Journal of Product & Brand Management 26 (7), 704-721, 2017 | 35 | 2017 |
| Metrosexual trend in facial care products: Analysis of factors that influence young Chinese men purchasing intention CL Chiu, Q Wang, HC Ho, J Zhang, F Zhao Journal of Global Fashion Marketing 10 (4), 377-397, 2019 | 32 | 2019 |
| The gender effect on consumer attitudes toward payment methods: The case of online Chinese customers HC Ho, MA Awan Journal of Internet Commerce 18 (2), 141-169, 2019 | 29 | 2019 |
| Score-driven Markov-switching EGARCH models: an application to systematic risk analysis S Blazsek, HC Ho, SP Liu Applied Economics 50 (56), 6047-6060, 2018 | 28 | 2018 |
| The influence of signals on donation crowdfunding campaign success during COVID-19 crisis HC Ho, CL Chiu, S Mansumitrchai, Z Yuan, N Zhao, J Zou International journal of environmental research and public health 18 (14), 7715, 2021 | 24 | 2021 |
| Online banking: a comparative study of Chinese and Saudi customers perceptions of service quality MA Awan, HU Khan, HC Ho Journal of Internet Banking and Commerce 21 (S5), 1-31, 2016 | 24 | 2016 |
| Impact of celebrity, micro-celebrity, and virtual influencers on Chinese Gen Z’s purchase intention through social media CL Chiu, HC Ho SAGE Open 13 (1), 21582440231164034, 2023 | 23 | 2023 |
| Influence of language of packaging labels on consumers’ buying preferences HC Ho, CL Chiu, D Jiang, J Shen, H Xu Journal of food products marketing 25 (4), 435-461, 2019 | 19 | 2019 |
| Understanding the role of attitude components in co-branding: A comparison of Spanish and Taiwanese consumers HC Ho, C Lim Chiu, SP Liu, LL Lee, N Lado, F Cesaronic Journal of International Consumer Marketing 31 (3), 203-224, 2019 | 13 | 2019 |
| Markov regime-switching Beta-t-EGARCH S Blazsek, HC Ho Applied Economics 49 (47), 4793-4805, 2017 | 12 | 2017 |
| The Effect of Gender Differences on Online Shopping Payment Methods: An Abstract M Awan, HC Ho Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | 11 | 2018 |
| Possible Effect of Merger and Acquisition on Brand Equity: A Case Study of the IT Industry in South Korea. MA Awan, HC Ho, HU Khan International Journal of Business & Information 12 (1), 2017 | 8 | 2017 |
| American Film Industry Challenges in China: Before and During COVID-19 Outbreak CL Chiu, JL Chiu, HC Ho, Z Zu Management Review: An International Journal 15 (2), 118-149, 2020 | 5 | 2020 |
| the effect of American translated brand name cue on brand association in Korean market MA Awan, HH Chiang International Journal of Trade, Economics and Finance 5 (4), 312, 2014 | 5 | 2014 |
| Understanding the role of attitude components in co-branding: an application to high-tech, luxury co-branded products N Lado, F Césaroni, A Maydeu Olivares, HC Ho | 4 | 2011 |
| Successful features of crowdfunding campaigns: an analysis of requests for coronavirus food relief N Zhao, Z Yuan, J Zou, CL Chi, HC Ho, S Mansumitrchai | 3 | 2020 |
