| Influencer marketing: An exploratory study on the motivations of young adults to follow social media influencers F Morton Journal of Digital & Social Media Marketing 8 (2), 156-165, 2020 | 38 | 2020 |
| The family grilling consumption experience in Mexico F Morton, T Treviño, C Quintanilla Journal of Consumer Marketing 37 (5), 559-567, 2020 | 9 | 2020 |
| Children on social media: An exploratory study of their habits, online content consumption and brand experiences T Treviño, F Morton Journal of Digital & Social Media Marketing 7 (1), 2019 | 8 | 2019 |
| Digital technologies as media to transfer knowledge in IT firms L Zapata-Cantú, T Treviño, F Morton, EL Monterrubio Product innovation through knowledge management and social media strategies …, 2016 | 5 | 2016 |
| Uses and gratifications of social networking sites: towards the construction of a measuring instrument T Treviño, F Morton, C Robles Marketing Challenges in a Turbulent Business Environment: Proceedings of the …, 2016 | 5 | 2016 |
| Neuromarketing for design thinking: The use of neuroscientific tools in the innovation process F Morton Organizational innovation in the digital age, 39-61, 2022 | 4 | 2022 |
| Managing digital workplace communications to maximise knowledge transfer: a collaborator's perspective T Treviño, F Morton, L Zapata-Cantu International Journal of Knowledge Management Studies 12 (2), 114-135, 2021 | 4 | 2021 |
| Exploring the Uses and Gratifications of Digital Tools as Knowledge Transfer Media in Organisations ZC Laura, T Teresa, M Flor, PJ Luis Management and Technological Challenges in the Digital Age, 88-106, 2018 | 4 | 2018 |
| The Use of Written Descriptions and 2D Images as Cues for Tactile Information in Online Shopping F Morton Intelligent Multidimensional Data and Image Processing, 18-37, 2018 | 4 | 2018 |
| A conceptual model of organizational culture and its implications in the service sector F Morton, T Treviño, L Zapata-Cantú Multidisciplinary Business Review 12 (1), 1-14, 2019 | 3 | 2019 |
| La visibilidad del producto a través de un empaque con un elemento de diseño transparente vs. la imagen del producto F Morton The Anáhuac Journal: Business and Economics 18 (1), 45-61, 2018 | 3 | 2018 |
| Trust Me! Building Consumers' Trust During the COVID-19 Pandemic F Morton Marketing by Contingency in the Time of COVID-19, 103-123, 2023 | 2* | 2023 |
| Targeting kids in the digital age: The ethics of online marketing towards children F Morton, T Treviño Humanistic Management in Latin America, 50-71, 2021 | 2 | 2021 |
| Online Shopping in Mexico: Exploring the promising and challenging panorama T Treviño, F Morton Mexican Business Culture: Essays on Tradition, Ethics, Entrepreneurship and …, 2016 | 2 | 2016 |
| You love it, i love it, too: a social network analysis approach to brand love T Treviño, F Morton, C Robles Ciencias Administrativas, Teoría y Praxis 1 (2), 211-255, 2016 | 2 | 2016 |
| Let’s make them talk: An exploratory study on word of mouth and social media F Morton, T Treviño, C Sepúlveda Journal of Digital & Social Media Marketing 3 (1), 80-94, 2015 | 2 | 2015 |
| Influencing Consumers’ Buying Behavior through Smell: An Abstract FEM Rodríguez Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020 | 1 | 2020 |
| Using Customer Analytics to Succeed: The Case of Mexican SMEs L Zapata-Cantú, T Treviño, F Morton Business Intelligence and Analytics in Small and Medium Enterprises 2, 2.4, 2019 | 1 | 2019 |
| Online Service Recovery: Exploring the Effects of Justice Theory on Managerial Responses to Negative Online Reviews T Teresa, F Morton Multidisciplinary Business Review 10 (1), 62-70, 2017 | 1 | 2017 |
| Taking Customer-Centricity to New Heights: Exploring the Intersection of AI, Hyper-Personalization, and Customer-Centricity in Organizations F Morton, TT Benavides, E González-Treviño Smart Engineering Management, 23-41, 2024 | | 2024 |
Dra. Teresa TreviñoUniversidad de MonterreyVerified email at udem.edu
