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Elisabeth Wolfsteiner
Elisabeth Wolfsteiner
Fachhochschule Wiener Neustadt
Verified email at fhwn.ac.at
Title
Cited by
Cited by
Year
Shoppers' acceptance and perceptions of electronic shelf labels
M Garaus, E Wolfsteiner, U Wagner
Journal of Business Research 69 (9), 3687-3692, 2016
622016
What drives ambush marketer misidentification?
E Wolfsteiner, R Grohs, U Wagner
Journal of Sport Management 29 (2), 137-154, 2015
382015
Implausible alternatives in eliciting multi-attribute value functions
R Vetschera, W Weitzl, E Wolfsteiner
European Journal of Operational Research 234 (1), 221-230, 2014
162014
Memory effects of different relational links between brands and sponsored events
E Wolfsteiner, R Grohs, U Wagner
Psychology & Marketing 32 (10), 1031-1048, 2015
152015
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
E Wolfsteiner, R Grohs, H Reisinger
Journal of Business Research 124, 770-779, 2021
122021
Media multitasking, advertising appeal, and gender effects
M Garaus, E Wolfsteiner
Review of Managerial Science 17 (2), 539-567, 2023
92023
When credibility truly matters online: Investigating the role of source credibility for the impact of customer reviews
W Weitzl, E Wolfsteiner, S Einwiller, U Wagner
ACR North American Advances, 2016
62016
At What Age and How Does Understanding of Product Placement Develop?
R Grohs, H Reisinger, E Wolfsteiner, J Haas
Marketing ZFP-Journal of Research & Management 35 (1), 2013
62013
Selfie campaigns as advertising tactic: mental imagery as a driver of brand interest and participation
E Wolfsteiner, M Garaus, U Wagner, A Girschick
International Journal of Advertising 42 (4), 773-797, 2023
22023
When attention-grabbing tactics backfire during media multitasking: The detrimental effect of atypical advertising slogans on brand attitude
E Wolfsteiner, M Garaus
Telematics and Informatics 81, 101981, 2023
12023
The unhealthy-tasty intuition in dining out situations: the role of health inferences and taste expectations
M Garaus, E Wolfsteiner, J Hu
Frontiers in Nutrition 10, 1152114, 2023
12023
Anthropomorphism as a Differentiation Strategy for Standardized Reusable Glass Containers
M Garaus, C Garaus, E Wolfsteiner, C Jermendy
Sustainability 14 (15), 9473, 2022
12022
When food co-branding backfires: the overexpectation effect
M Garaus, E Wolfsteiner, A Florack
Foods 11 (14), 2136, 2022
12022
When Food Co-Branding Backfires: The Overexpectation Effect.
M Garaus, E Wolfsteiner, A Florack
Foods (Basel, Switzerland) 11 (14), 2136-2136, 2022
2022
SELFIE CAMPAIGNS AS ADVERTISING STRATEGY: MENTAL IMAGERY AS DRIVER OF PARTICIPATION
E Wolfsteiner, M Garaus, U Wagner, A Girschick
Global Marketing Conference, 440-440, 2020
2020
“MY FRIENDS SAY: BEST PRODUCT EVER!” THE CRITICAL ROLE OF SOURCE CREDIBILITY AND PRODUCT TYPE FOR POSITIVE VS. NEGATIVE ONLINE REVIEW INFLUENCE
W Weitzl, E Wolfsteiner, U Wagner, S Einwiller
2016 Global Marketing Conference at Hong Kong, 359-360, 2016
2016
“WE’RE SORRY!” EFFECTS OF ONLINE COMPLAINT HANDLING ON OBSERVERS’ATTITUDES
W Weitzl, E Wolfsteiner, C Hutzinger
2016 Global Marketing Conference at Hong Kong, 1456-1457, 2016
2016
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