| Friends and relations: long‐term approaches to political campaigning D Dean, R Croft European Journal of Marketing 35 (11/12), 1197-1217, 2001 | 134 | 2001 |
| Mass marketing, music, and morality K Kubacki, R Croft Journal of Marketing Management 20 (5-6), 577-590, 2004 | 89 | 2004 |
| Reason and choice: A conceptual study of consumer decision making and electoral behavior D Dean, R Croft Journal of Political Marketing 8 (2), 130-146, 2009 | 76 | 2009 |
| Marketing in a time of toxic leadership CR Boddy, R Croft Qualitative Market Research: An International Journal 19 (1), 44-64, 2016 | 60 | 2016 |
| Network marketing: The ultimate in international distribution? R Croft, H Woodruffe Journal of Marketing Management 12 (1-3), 201-214, 1996 | 53 | 1996 |
| Blessed are the geeks: An ethnographic study of consumer networks in social media, 2006–2012 R Croft Journal of Marketing Management 29 (5-6), 545-561, 2013 | 51 | 2013 |
| Project management maturity in the age of big data N Williams, N P. Ferdinand, R Croft International Journal of Managing Projects in Business 7 (2), 311-317, 2014 | 41 | 2014 |
| Toward a conceptual framework of emotional relationship marketing: An examination of two UK political parties D Dean, R Croft, C Pich Journal of Political Marketing 14 (1-2), 19-34, 2015 | 39 | 2015 |
| Markets, music and all that jazz K Kubacki, R Croft European Journal of Marketing 45 (5), 805-821, 2011 | 39 | 2011 |
| And did those feet? Getting medieval England “on‐message” R Croft, T Hartland, H Skinner Journal of Communication Management 12 (4), 294-304, 2008 | 34 | 2008 |
| Paying the piper: a study of musicians and the music business K Kubacki, R Croft International Journal of Nonprofit and Voluntary Sector Marketing 10 (4 …, 2005 | 32 | 2005 |
| Artists' attitudes to marketing: A cross‐cultural perspective K Kubacki, R Croft International Journal of Nonprofit and Voluntary Sector Marketing 11 (4 …, 2006 | 29 | 2006 |
| Word-of-Mouth communication: Breath of Life or kiss of Death R Croft, D Dean, PJ Kitchen The Proceedings of the Marketing Education Group Conference. Glasgow: The …, 1996 | 24 | 1996 |
| Neuro‐linguistic programming techniques to improve the self‐efficacy of undergraduate dissertation students H Skinner, R Croft Journal of Applied Research in Higher Education 1 (1), 30-38, 2009 | 21 | 2009 |
| Folklore, families and fear: Exploring the influence of the oral tradition on consumer decision-making R Croft Journal of Marketing Management 22 (9-10), 1053-1076, 2006 | 20 | 2006 |
| Say what you mean, mean what you say-An ethnographic approach to male and female conversations R Croft, C Boddy, C Pentucci International Journal of Market Research 49 (6), 715-734, 2007 | 15 | 2007 |
| Using social media in business-to-business marketing R Brennan, R Croft The European financial review, 2013 | 12 | 2013 |
| Shifting the risk:" Buyback" protection in network marketing schemes R Croft, L Cutts, P Mould Journal of Consumer Policy 23 (2), 177-191, 2000 | 12 | 2000 |
| Creating the Cool: Exploring the concept of national branding H Skinner, R Croft International Journal of Applied Marketing 3 (2), 3-21, 2004 | 11 | 2004 |
| The strength of British market research is British market researchers: a reply to Piercy CR Boddy, R Croft International Journal of Market Research 49 (3), 287-298, 2007 | 10 | 2007 |
dianne deanProfessor, Sheffield Business School, Sheffield Hallam UniversityVerified email at shu.ac.uk
