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Isabelle Garnier
Isabelle Garnier
Senior Lecturer, FSA-ULaval | Ph.D. Candidate, ESG-UQÀM
Verified email at fsa.ulaval.ca - Homepage
Title
Cited by
Cited by
Year
Are your customers grateful? How customer gratitude impacts loyalty programme effectiveness
AF Audrain-Pontevia, I Garnier
International Journal of Retail & Distribution Management 49 (12), 1660-1679, 2021
162021
Effects of loyalty programs non-monetary benefits on customer gratitude, customer referral and customer purchase intent
I Garnier, AF Audrain-Pontevia, J François
EMAC 2020 Annual Conference, 2020
2020
Marketing, 3e ed (French adaptation)
S Gauvin, W Menvielle, I Garnier, D Grewal, M Levy, S Litchi
2020
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Articles 1–3