Giana M. Eckhardt
Giana M. Eckhardt
Professor of Marketing, Royal Holloway University of London
Verified email at rhul.ac.uk - Homepage
TitleCited byYear
Access-based consumption: The case of car sharing
F Bardhi, GM Eckhardt
Journal of consumer research 39 (4), 881-898, 2012
13892012
The myth of the ethical consumer hardback with DVD
TM Devinney, P Auger, GM Eckhardt
Cambridge University Press, 2010
4312010
Consumer ethics across cultures
R Belk, T Devinney, G Eckhardt
Consumption Markets & Culture 8 (3), 275-289, 2005
3782005
Why don't consumers consume ethically?
GM Eckhardt, R Belk, TM Devinney
Journal of Consumer Behaviour 9 (6), 426-436, 2010
3172010
Asian brands and the shaping of a transnational imagined community
J Cayla, GM Eckhardt
Journal of Consumer Research 35 (2), 216-230, 2008
3142008
The other CSR: Consumer social responsibility
TM Devinney, P Auger, G Eckhardt, T Birtchnell
Stanford Social Innovation Review, Fall, 2006
3022006
The sharing economy isn’t about sharing at all
GM Eckhardt, F Bardhi
Harvard business review 28 (1), 2015, 2015
2762015
Liquid relationship to possessions
F Bardhi, GM Eckhardt, EJ Arnould
Journal of Consumer Research 39 (3), 510-529, 2012
2592012
Cultural paradoxes reflected in brand meaning: McDonald's in Shanghai, China
GM Eckhardt, MJ Houston
Journal of International Marketing 10 (2), 68-82, 2002
147*2002
Cultural paradoxes reflected in brand meaning: McDonald's in Shanghai, China
GM Eckhardt, MJ Houston
Journal of International Marketing 10 (2), 68-82, 2002
1332002
The rise of inconspicuous consumption
GM Eckhardt, RW Belk, JAJ Wilson
Journal of Marketing Management 31 (7-8), 807-826, 2015
1062015
Asian brands without borders: regional opportunities and challenges
J Small, TC Melewar, J Cayla, GM Eckhardt
International Marketing Review, 2007
982007
Liquid consumption
F Bardhi, GM Eckhardt
Journal of Consumer Research 44 (3), 582-597, 2017
912017
The role of consumer agency in the globalization process in emerging markets
GM Eckhardt, H Mahi
Journal of Macromarketing 24 (2), 136-146, 2004
902004
Why don't consumers behave ethically? The social construction of consumption
T Devinney, G Eckhardt, R Belk
Obtenido enero 9 (2009), 171, 2006
842006
Local branding in a foreign product category in an emerging market
GM Eckhardt
Journal of International Marketing 13 (4), 57-79, 2005
842005
A brief history of branding in China
GM Eckhardt, A Bengtsson
Journal of Macromarketing 30 (3), 210-221, 2010
732010
Glocal yoga: Re-appropriation in the Indian consumptionscape
S Askegaard, GM Eckhardt
Marketing Theory 12 (1), 45-60, 2012
702012
The role of culture in conducting trustworthy and credible qualitative business research in China
GM Eckhardt
Handbook of qualitative research methods for international business, 402-420, 2004
652004
The relationship between access practices and economic systems
GM Eckhardt, F Bardhi
Journal of the Association for Consumer Research 1 (2), 210-225, 2016
642016
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Articles 1–20