| “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy YK Dwivedi, N Kshetri, L Hughes, EL Slade, A Jeyaraj, AK Kar, ... International Journal of Information Management 71, 102642, 2023 | 1472* | 2023 |
| Metaverse marketing: How the metaverse will shape the future of consumer research and practice YK Dwivedi, L Hughes, Y Wang, AA Alalwan, SJ Ahn, J Balakrishnan, ... Psychology & Marketing 40 (4), 750-776, 2023 | 342 | 2023 |
| Social media addiction: What is the role of content in YouTube? J Balakrishnan, MD Griffiths Journal of behavioral addictions 6 (3), 364-377, 2017 | 310 | 2017 |
| Consumers response towards mobile commerce applications: S-O-R approach PK Chopdar, J Balakrishnan International Journal of Information Mangement 53, 1-16, 2020 | 283 | 2020 |
| An exploratory study of “selfitis” and the development of the Selfitis Behavior Scale J Balakrishnan, MD Griffiths International journal of mental health and addiction 16 (3), 722-736, 2018 | 231 | 2018 |
| Loyalty towards online games, gaming addiction, and purchase intention towards online mobile in-game features J Balakrishnan, MD Griffiths Computers in Human Behavior, 2018 | 201 | 2018 |
| Intellectual evolution of social innovation: A bibliometric analysis and avenues for future research trends P Foroudi, TN Akarsu, R Marvi, J Balakrishnan Industrial Marketing Management 93, 446-465, 2021 | 157 | 2021 |
| Conversational commerce: entering the next stage of AI-powered digital assistants J Balakrishnan, YK Dwivedi Annals of Operations Research 333 (2), 653-687, 2024 | 148 | 2024 |
| Emerging-market consumers’ interactions with banking chatbots E Mogaji, J Balakrishnan, AC Nwoba, NP Nguyen Telematics and Informatics 65, 101711, 2021 | 137 | 2021 |
| Role of cognitive absorption in building user trust and experience J Balakrishnan, YK Dwivedi Psychology & Marketing, 2021 | 125 | 2021 |
| The role of meta-UTAUT factors, perceived anthropomorphism, perceived intelligence, and social self-efficacy in chatbot-based services? J Balakrishnan, SS Abed, P Jones Technological Forecasting and Social Change 180, 121692, 2022 | 91 | 2022 |
| Enablers and inhibitors of AI-powered voice assistants: a dual-factor approach by integrating the status quo bias and technology acceptance model J Balakrishnan, YK Dwivedi, L Hughes, F Boy Information Systems Frontiers, 1-22, 2021 | 82 | 2021 |
| Exploratory tendencies in consumer behaviour in online buying across gen X, gen Y and baby boomers T Chakraborty, J Balakrishnan International Journal of Value Chain Management 8 (2), 135-150, 2017 | 50 | 2017 |
| Exploring the darkverse: A multi-perspective analysis of the negative societal impacts of the metaverse YK Dwivedi, N Kshetri, L Hughes, NP Rana, AM Baabdullah, AK Kar, ... Information Systems Frontiers 25 (5), 2071-2114, 2023 | 49 | 2023 |
| Metaverse in marketing and logistics: the state of the art and the path forward GWH Tan, ECX Aw, TH Cham, KB Ooi, YK Dwivedi, AA Alalwan, ... Asia Pacific Journal of Marketing and Logistics 35 (12), 2932-2946, 2023 | 46 | 2023 |
| Examining beliefs towards social media advertisements among students and working professionals: an application of discriminant analysis T Natarajan, S Balasubramanian, J Balakrishnan, J Manickavasagam Australian Journal of Basic and Applied Sciences 7 (8), 697-705, 2013 | 36 | 2013 |
| Does online retail coupons and memberships create favourable psychological disposition? J Balakrishnan, P Foroudi, YK Dwivedi Journal of Business Research 116, 229-244, 2020 | 35 | 2020 |
| Perceived Addictiveness of Smartphone Games: A Content Analysis of Game Reviews by Players J Balakrishnan, MD Griffiths International Journal of Mental Health and Addiction, 2018 | 35 | 2018 |
| The psychosocial impact of excessive selfie-taking in youth: A brief overview MD Griffiths, J Balakrishnan Education and Health 36 (1), 3-6, 2018 | 33 | 2018 |
| Does Corporate Reputation Matter? Role of Social Media in Consumer Intention to Purchase Innovative Food Product J Balakrishnan, P Foroudi Corporate Reputation Review, 2019 | 29 | 2019 |
Dr Mark GriffithsDistinguished Professor of Behavioural Addiction, Nottingham Trent UniversityVerified email at ntu.ac.uk
