Iris Mohr
Iris Mohr
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Cited by
Cited by
We aren't your reincarnation!” workplace motivation across X, Y and Z generations
AB Mahmoud, L Fuxman, I Mohr, WD Reisel, N Grigoriou
International Journal of Manpower 42 (1), 193-209, 2021
The impact of social media on the fashion industry
I Mohr
Journal of applied business and economics 15 (2), 17-22, 2013
Conceptualizing total quality orientation
I Mohr‐Jackson
European journal of marketing 32 (1/2), 13-22, 1998
Buzz marketing for movies
I Mohr
Business horizons 50 (5), 395-403, 2007
The reincarnation of work motivation: Millennials vs older generations
AB Mahmoud, WD Reisel, N Grigoriou, L Fuxman, I Mohr
International Sociology 35 (4), 393-414, 2020
A motivational standpoint of job insecurity effects on organizational citizenship behaviors: A generational study
AB Mahmoud, WD Reisel, L Fuxman, I Mohr
Scandinavian journal of psychology 62 (2), 267-275, 2021
Managing a total quality orientation: factors affecting customer satisfaction
I Mohr-Jackson
Industrial marketing management 27 (2), 109-125, 1998
A triple-trickle theory for sustainable fashion adoption: the rise of a luxury trend
I Mohr, L Fuxman, AB Mahmoud
Journal of Fashion Marketing and Management: An International Journal 26 (4 …, 2022
Managing buzz marketing in the digital age
I Mohr
Journal of Marketing Development and Competitiveness 11 (2), 10-16, 2017
A generational study of employees’ customer orientation: a motivational viewpoint in pandemic time
AB Mahmoud, N Grigoriou, L Fuxman, WD Reisel, D Hack-Polay, I Mohr
Journal of Strategic Marketing 30 (8), 746-763, 2022
The new 3Ps of sustainability marketing: The case of fashion
L Fuxman, I Mohr, AB Mahmoud, N Grigoriou
Sustainable Production and Consumption 31, 384-396, 2022
Quality function deployment: A valuable marketing tool
I Mohr-Jackson
Journal of Marketing Theory and Practice 4 (3), 60-67, 1996
Going viral: An analysis of YouTube videos
I Mohr
Journal of marketing development and competitiveness 8 (3), 43, 2014
Who’s more vulnerable? A generational investigation of COVID-19 perceptions’ effect on Organisational citizenship Behaviours in the MENA region: job insecurity …
AB Mahmoud, D Hack-Polay, WD Reisel, L Fuxman, N Grigoriou, I Mohr, ...
BMC Public Health 21, 1-17, 2021
A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa
AB Mahmoud, D Hack-Polay, N Grigoriou, I Mohr, L Fuxman
Journal of Brand Management 28 (5), 526, 2021
Pandemic pains to Instagram gains! COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in sub-Saharan Africa: tech-native vs non-native generations
AB Mahmoud, J Ball, D Rubin, L Fuxman, I Mohr, D Hack-Polay, ...
Journal of Marketing Communications 28 (8), 864-888, 2022
Product rejuvenation: A less risky alternative to product innovation
C Berenson, I Mohr-Jackson
Business Horizons 37 (6), 51-58, 1994
Super Bowl: a case study of buzz marketing
I Mohr
International Journal of Sports Marketing and Sponsorship 9 (1), 28-34, 2007
Determinants of blog success
I Mohr
Journal of Applied Business and Economics 18 (1), 2016
Beyond the box office: A conceptual framework for the drivers of audience engagement
D Rubin, I Mohr, V Kumar
Journal of Business Research 151, 473-488, 2022
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