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Laetitia MIMOUN
Laetitia MIMOUN
Associate Professor in Marketing, ESCP Business School
Verified email at escp.eu - Homepage
Title
Cited by
Cited by
Year
Authenticating brand activism: Negotiating the boundaries of free speech to make a change
O Sibai, L Mimoun, A Boukis
Psychology & Marketing 38 (10), 1651-69, 2021
952021
Soldiers and superheroes needed! Masculine archetypes and constrained bodily commodification in the sperm donation market
F Sobande, L Mimoun, LT Torres
Marketing Theory 20 (1), 65-84, 2020
282020
Social emotions and the legitimation of the fertility technology market
L Mimoun, L Trujillo-Torres, F Sobande
Journal of Consumer Research 48 (6), 1073-1095, 2022
232022
Chronic consumer liminality: Being flexible in precarious times
L Mimoun, F Bardhi
Journal of Consumer Research 49 (3), 496-519, 2022
212022
Customer work practices and the productive third place
L Mimoun, A Gruen
Journal of Service Research 24 (4), 563-581, 2021
122021
Digital nomadism as temporal privilege
A Atanasova, F Bardhi, GM Eckhardt, L Mimoun
The Routledge handbook of digital consumption, 22-34, 2022
102022
Reclaiming the witch: Processes and heroic outcomes of consumer mythopoesis
MC Zanette, D Rinallo, L Mimoun
Marketing Theory 23 (1), 163-182, 2023
72023
Access-based customer journeys
L Trujillo-Torres, E Anlamlier, L Mimoun, L Chatterjee, D Dion
Journal of the Academy of Marketing Science 52 (1), 24-43, 2024
62024
When High Failure, Risky Technology Leads to Market Expansion: The Case of the Fertility Services Market
L Mimoun, LT Torres, F Sobande
ACR North American Advances, 2017
62017
Guest, friend or colleague? Unpacking relationship norms in collaborative workplaces
A Gruen, L Mimoun
Handbook of the Sharing Economy, 91-104, 2019
42019
Consumer hacks in the sharing economy
D Dion, L Mimoun, E Anlamlier, L Chatterjee, L Trujillo-Torres
Journal of Business Research 167, 114172, 2023
12023
Revisiting Liminality in Consumer Research: Pursuing Liquid Lifestyles in the Marketplace
L Mimoun
HEC Paris, 2018
12018
Liminality, Portals, and Narratives of Transformation
L Mimoun, F Bardhi
ACR North American Advances, 2018
12018
Liminality in Consumer Research
L Mimoun, F Bardhi
ACR North American Advances, 2017
12017
Transnational Market Navigation: Living and Consuming across Borders
Z Sharifonnasabi, L Mimoun, F Bardhi
Journal of Consumer Research 50 (6), 1198-1220, 2024
2024
Food prosumption technologies: A symbiotic lens for a degrowth transition
H Vicdan, E Ulusoy, JS Tillotson, S Hong, A Ekici, L Mimoun
Marketing Theory, 14705931231199962, 2023
2023
Consumer Hacks in the Sharing Economy
L Trujillo-Torres, L Mimoun, E Anlamlier, L Chatterjee, D Dion
Journal of Business Research, 2023
2023
Understanding the flexible consumer lifestyle
L Mimoun, F Bardhi
LSE Business Review, 2022
2022
Witches of Facebook, Instagram e TikTok: Streghe contemporanee e social media
D Rinallo, MC Zanette, L Mimoun, F Bravin, R Massara, C Resa, M Villa
Antropologia delle tenebre, 97-129 p., 2022
2022
The Impact of Technology on Transforming the Food Consumption/Production: The Bright Future of Technologically De (re) contextualized Food System and Sustainability
H Vicdan, F Capeau, A Ekici, S Hong, L Mimoun, J Tillotson, E Ulusoy
Transformative Consumer Research 2021 Conference, 2021
2021
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