Poul Houman Andersen
Poul Houman Andersen
Professor, Business marketing, Aalborg University & NTNU (Norwegian university of science and
Verificeret mail på business.aau.dk - Startside
Citeret af
Citeret af
Relationship marketing and brand involvement of professionals through web-enhanced brand communities: The case of Coloplast
PH Andersen
Industrial marketing management 34 (3), 285-297, 2005
Emotions, trust and relationship development in business relationships: A conceptual model for buyer–seller dyads
PH Andersen, R Kumar
Industrial marketing management 35 (4), 522-535, 2006
Relationship development and marketing communication: an integrative model
P Houman Andersen
Journal of Business & Industrial Marketing 16 (3), 167-183, 2001
Integrating private transport into renewable energy policy: The strategy of creating intelligent recharging grids for electric vehicles
PH Andersen, JA Mathews, M Rask
Energy policy 37 (7), 2481-2486, 2009
Position and role-conceptualizing dynamics in business networks
H Anderson, V Havila, P Andersen, A Halinen
Scandinavian Journal of Management 14 (3), 167-186, 1998
Sense and sensibility: Two approaches for using existing theory in theory-building qualitative research
PH Andersen, H Kragh
Industrial marketing management 39 (1), 49-55, 2010
Ensuring Validity in Qualitative International Business Research
PH Andersen, M Anne
Handbook of qualitative research methods for international business, 464, 2004
Bridges over troubled water: suppliers as connective nodes in global supply networks
PH Andersen, PR Christensen
Journal of Business Research 58 (9), 1261-1273, 2005
International market selection: a cognitive mapping perspective
PH Andersen, J Strandskov
Journal of global marketing 11 (3), 65-84, 1997
Supply chain management: new organisational practices for changing procurement realities
PH Andersen, M Rask
Journal of Purchasing and Supply management 9 (2), 83-95, 2003
Regional clusters in a global world: Production relocation, innovation, and industrial decline
PH Andersen
California Management Review 49 (1), 101-122, 2006
Listening to the global grapevine: SME export managers’ personal contacts as a vehicle for export information generation
PH Andersen
Journal of World business 41 (1), 81-96, 2006
Organizing international technological collaboration in subcontractor relationships: an investigation of the knowledge-stickiness problem
PH Andersen
Research Policy 28 (6), 625-642, 1999
Diverging expectations in buyer–seller relationships: Institutional contexts and relationship norms
PH Andersen, PR Christensen, T Damgaard
Industrial Marketing Management 38 (7), 814-824, 2009
Together we share? Competitive and collaborative supplier interests in product development
PH Andersen, I Drejer
Technovation 29 (10), 690-703, 2009
Picture this: Managed change and resistance in business network settings
H Kragh, PH Andersen
Industrial Marketing Management 38 (6), 641-653, 2009
Inter-partner learning in global supply chains: lessons from NOVO Nordisk
PH Andersen, PR Christensen
European Journal of Purchasing & Supply Management 6 (2), 105-116, 2000
Systemic innovation in a distributed network: the case of Danish wind turbines, 1972—2007
PH Andersen, I Drejer
Strategic Organization 6 (1), 13-46, 2008
Inter firm diversity and the management of meaning in international strategic alliances
R Kumar, PH Andersen
International Business Review 9 (2), 237-252, 2000
Country-of-origin effects in global industrial sourcing: Toward an integrated framework
PH Andersen, P Chao
MIR: Management International Review, 339-360, 2003
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