| Assessing the effectiveness of sport sponsorships - An empirical examination R Grohs, U Wagner, S Vsetecka Schmalenbach Business Renew 56 (2), 119-138, 2004 | 495 | 2004 |
| Examining determinants of export performance in small open economies B Arthur, DW Cravens, U Wagner Journal of World Business 35 (1), 61-79, 2000 | 443 | 2000 |
| Children's influences on in-store purchases C Ebster, U Wagner, D Neumueller Journal of Retailing and Consumer Services 16 (2), 145-154, 2009 | 153 | 2009 |
| Cognitive fit, retail shopper confusion, and shopping value: Empirical investigation M Garaus, U Wagner, C Kummer Journal of Business Research 68 (5), 1003-1011, 2015 | 140 | 2015 |
| Global marketing segmentation usefulness in the sportswear industry E Ko, CR Taylor, H Sung, J Lee, U Wagner, DMC Navarro, F Wang Journal of Business Research 65 (11), 1565-1575, 2012 | 116 | 2012 |
| A multivariate polya model of brand choice and purchase incidence U Wagner, A Taudes Marketing Science 5 (3), 219-244, 1986 | 110 | 1986 |
| Applications of artificial neural networks in management science: a survey KA Krycha, U Wagner Journal of Retailing and Consumer Services 6 (4), 185-203, 1999 | 107 | 1999 |
| Matching luxury brand appeals with attitude functions on social media across cultures YK Choi, Y Seo, U Wagner, S Yoon Journal of Business Research 117, 520-528, 2018 | 101 | 2018 |
| Retail shopper confusion: Conceptualization, scale development, and consequences M Garaus, U Wagner Journal of Business Research 69 (9), 3459-3467, 2016 | 77 | 2016 |
| Stochastic models of Consumer Behavior U Wagner, GP Wright European Journal of Operational Research 44 (1), 132, 1990 | 77 | 1990 |
| Practice Prize Report—Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool M Natter, A Mild, U Wagner, A Taudes Marketing Science 27 (4), 600-609, 2008 | 71 | 2008 |
| Stochastic models of consumer behaviour U Wagner, A Taudes European Journal of Operational Research 29 (1), 1-23, 1987 | 68 | 1987 |
| The effect of media multitasking on advertising message effectiveness M Garaus, U Wagner, AM Bäck Psychology & Marketing 34 (2), 138-156, 2017 | 67 | 2017 |
| Shoppers' acceptance and perceptions of electronic shelf labels M Garaus, E Wolfsteiner, U Wagner Journal of Business Research 69 (9), 3687-3692, 2016 | 66 | 2016 |
| Let me entertain you–Increasing overall store satisfaction through digital signage in retail waiting areas M Garaus, U Wagner Journal of Retailing and Consumer Services 47, 331-338, 2019 | 55 | 2019 |
| Assessing advertising effectiveness: The potential of goal‐directed behavior S Berger, U Wagner, C Schwand Psychology & Marketing 29 (6), 411-421, 2012 | 55 | 2012 |
| Happy grocery shopper: The creation of positive emotions through affective digital signage content M Garaus, U Wagner, S Manzinger Technological Forecasting and Social Change 124, 295-305, 2017 | 52 | 2017 |
| Price endings and tourism consumers’ price perceptions S Kleinsasser, U Wagner Journal of Retailing and Consumer Services 18 (1), 58-63, 2011 | 44 | 2011 |
| Emotional targeting using digital signage systems and facial recognition at the point-of-sale M Garaus, U Wagner, RC Rainer Journal of Business Research 131, 747-762, 2021 | 42 | 2021 |
| The effectiveness of verbal prompts on sales C Ebster, U Wagner, S Valis Journal of Retailing and Consumer Services 13 (3), 169-176, 2006 | 42 | 2006 |
