Udo Wagner
Udo Wagner
Professor für Marketing, University of Vienna und Modul University
Verified email at - Homepage
Cited by
Cited by
Assessing the effectiveness of sport sponsorships - An empirical examination
R Grohs, U Wagner, S Vsetecka
Schmalenbach Business Renew 56 (2), 119-138, 2004
Examining determinants of export performance in small open economies
B Arthur, DW Cravens, U Wagner
Journal of World Business 35 (1), 61-79, 2000
Children's influences on in-store purchases
C Ebster, U Wagner, D Neumueller
Journal of Retailing and Consumer Services 16 (2), 145-154, 2009
Cognitive fit, retail shopper confusion, and shopping value: Empirical investigation
M Garaus, U Wagner, C Kummer
Journal of Business Research 68 (5), 1003-1011, 2015
Global marketing segmentation usefulness in the sportswear industry
E Ko, CR Taylor, H Sung, J Lee, U Wagner, DMC Navarro, F Wang
Journal of Business Research 65 (11), 1565-1575, 2012
A multivariate polya model of brand choice and purchase incidence
U Wagner, A Taudes
Marketing Science 5 (3), 219-244, 1986
Stochastic models of Consumer Behavior
U Wagner, GP Wright
European Journal of Operational Research 44 (1), 132, 1990
Applications of artificial neural networks in management science: a survey
KA Krycha, U Wagner
Journal of Retailing and Consumer Services 6 (4), 185-203, 1999
Matching luxury brand appeals with attitude functions on social media across cultures
YK Choi, Y Seo, U Wagner, S Yoon
Journal of Business Research 117, 520-528, 2018
Practice Prize Report—Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool
M Natter, A Mild, U Wagner, A Taudes
Marketing Science 27 (4), 600-609, 2008
Retail shopper confusion: Conceptualization, scale development, and consequences
M Garaus, U Wagner
Journal of Business Research 69 (9), 3459-3467, 2016
Stochastic models of consumer behaviour
U Wagner, A Taudes
European Journal of Operational Research 29 (1), 1-23, 1987
The effect of media multitasking on advertising message effectiveness
M Garaus, U Wagner, AM Bäck
Psychology & Marketing 34 (2), 138-156, 2017
Shoppers' acceptance and perceptions of electronic shelf labels
M Garaus, E Wolfsteiner, U Wagner
Journal of Business Research 69 (9), 3687-3692, 2016
Assessing advertising effectiveness: The potential of goal‐directed behavior
S Berger, U Wagner, C Schwand
Psychology & Marketing 29 (6), 411-421, 2012
Let me entertain you–Increasing overall store satisfaction through digital signage in retail waiting areas
M Garaus, U Wagner
Journal of Retailing and Consumer Services 47, 331-338, 2019
Happy grocery shopper: The creation of positive emotions through affective digital signage content
M Garaus, U Wagner, S Manzinger
Technological Forecasting and Social Change 124, 295-305, 2017
Price endings and tourism consumers’ price perceptions
S Kleinsasser, U Wagner
Journal of Retailing and Consumer Services 18 (1), 58-63, 2011
The effectiveness of verbal prompts on sales
C Ebster, U Wagner, S Valis
Journal of Retailing and Consumer Services 13 (3), 169-176, 2006
What drives ambush marketer misidentification?
E Wolfsteiner, R Grohs, U Wagner
Journal of Sport Management 29 (2), 137-154, 2015
The system can't perform the operation now. Try again later.
Articles 1–20