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Alex Fenton
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Branding in pictures: using Instagram as a brand management tool in professional team sport organisations
C Anagnostopoulos, P Parganas, S Chadwick, A Fenton
European Sport Management Quarterly 18 (4), 413-438, 2018
1582018
Digital and social media marketing
A Heinze, G Fletcher, T Rashid, A Cruz
Abingdon: Routledge, 2016
952016
Knowledge exchange partnership leads to digital transformation at Hydro‐X Water Treatment, Ltd.
A Heinze, M Griffiths, A Fenton, G Fletcher
Global Business and Organizational Excellence 37 (4), 6-13, 2018
302018
Studying social media communities: blending methods with netnography
A Fenton, CT Procter
SAGE Research Methods Cases, 2019
202019
Recognizing events 4.0: the digital maturity of events
WG Ryan, A Fenton, W Ahmed, P Scarf
International Journal of Event and Festival Management, 2020
192020
Strategic digital transformation: A results-driven approach
A Fenton, G Fletcher, M Griffiths
Routledge, 2019
152019
Digital and social media
A Fenton, B Helleu
Routledge Handbook of Football Business and Management, 2018
12*2018
Female fans and social media: micro-communities and the formation of social capital
A Fenton, L Gillooly, CM Vasilica
European Sport Management Quarterly, 1-21, 2021
82021
Virtual reality and sports: The rise of mixed, augmented, immersive, and esports experiences
A Miah, A Fenton, S Chadwick
21st Century Sports, 249-262, 2020
82020
Understanding Sporting Social Media Brand Communities, Place and Social Capital: A Netnography of Football Fans
A Fenton, BJ Keegan, KD Parry
Communication & Sport, 2167479520986149, 2020
72020
The field behind the screen: Social capital and the social media communications of a football club brand
A Fenton
University of Salford, 2018
62018
Digital business evolution: lessons from a decade of KTP industry projects
M Griffiths, A Heinze, A Fenton, G Fletcher
UK Academy for Information Systems Conference Proceedings 2018, 2018
42018
Beyond the closed e-portfolio: Designing for the digital curation of professional identities for lifelong learning
AM Fenton
University of Salford, 2011
32011
Esports in the Olympic and Paralympic Games: The business case for integration
A Miah, A Fenton
Routledge Handbook of the Olympic and Paralympic Games, 160-170, 2020
22020
Social media
A Fenton, M Mohamad, A Jones
Digital and Social Media Marketing, 204-229, 2020
22020
Smartphone fitness apps and football fans: A case study of Fan Fit
A Fenton, AM Cooper-Ryan, CM Vasilica
Routledge, 2019
22019
Understanding sporting brands and entrepreneurship using netnography and social network analysis
A Fenton, K Parry, W Ahmed, S Chadwick
International Journal of Technology Transfer and Commercialisation, 2021
12021
Social media conversations about high engagement sports team brands
S Chadwick, A Fenton, R Dron, W Ahmed
IIM Kozhikode Society & Management Review 10 (2), 178-191, 2021
12021
‘All Avatars Aren't We’: Football and the experience of football-themed digital content during a global pandemic
G Crawford, A Fenton, S Chadwick, S Lawrence
International Review for the Sociology of Sport, 10126902211021529, 2021
12021
Conducting a competitor analysis in the digital age
A Fenton, K Gallagher, A Heinze
Strategic Digital Transformation, 80-85, 2019
12019
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