Alex Fenton

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Dr. Wasim Ahmed, PhDSenior Lecturer in MarketingVerified email at hull.ac.uk
Gordon FletcherSchool Lead for Research, Salford Business School, University of SalfordVerified email at salford.ac.uk
Aleksej HEINZEProfessor at KEDGE Business SchoolVerified email at kedgebs.com
Marie GriffithsSalford Busines SchoolVerified email at salford.ac.uk
Dr Mariann (Maz) HardeyProfessor Accessible & Equitable Technology Futures, Durham University Business SchoolVerified email at durham.ac.uk
Keith D. ParryBournemouth UniversityVerified email at bournemouth.ac.uk
Dr. Petros ParganasadidasVerified email at adidas.com
Dr. Christos AnagnostopoulosUNESCO Chairholder/ Assist. Prof in Sport Mngt, HBKU, QatarVerified email at hbku.edu.qa
Dr. Cristina M VasilicaLecturer in digital health and societyVerified email at salford.ac.uk
Chris Procterretired Senior Lecturer, University of SalfordVerified email at salford.ac.uk
Leah GilloolyReader in Marketing, Manchester Metropolitan UniversityVerified email at mmu.ac.uk
Sascha L. SchmidtWHU - Otto Beisheim School of Management, Center for Sports and ManagementVerified email at whu.edu
Brendan James KeeganAssistant Professor in Marketing, Maynooth UniversityVerified email at mu.ie
Phil ScarfCardiff UniversityVerified email at cardiff.ac.uk
Rosy BoardmanReader in Fashion Business, Department of Materials, University of ManchesterVerified email at manchester.ac.uk
Anna Mary Cooper-Ryan (née Cooper)Centre for Health Sciences Research, University of SalfordVerified email at salford.ac.uk
Guilherme Veiga GuimaraesPesquisador do InCor - HCFMUSPVerified email at usp.br
Garry CrawfordProfessor of Sociology, University of SalfordVerified email at salford.ac.uk
Stefan LawrenceLeeds Beckett UniversityVerified email at leedsbeckett.ac.uk
Emma KavanaghBournemouth UniversityVerified email at bournemouth.ac.uk

Alex Fenton

University of Chester

Verified email at chester.ac.uk - Homepage

Digital Transformation Social Media marketing Technology Enhanced Learning


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Branding in pictures: using Instagram as a brand management tool in professional team sport organisations C Anagnostopoulos, P Parganas, S Chadwick, A Fenton European Sport Management Quarterly 18 (4), 413-438, 2018	368	2018
Digital and social media marketing: a results-driven approach A Heinze, G Fletcher, A Cruz Routledge, 2016	187	2016
Understanding sporting social media brand communities, place and social capital: A netnography of football fans A Fenton, BJ Keegan, KD Parry Communication & Sport 11 (2), 313-333, 2023	97	2023
Recognizing events 4.0: The digital maturity of events WG Ryan, A Fenton, W Ahmed, P Scarf International Journal of Event and Festival Management 11 (1), 47-68, 2020	83	2020
Female fans and social media: Micro-communities and the formation of social capital A Fenton, L Gillooly, CM Vasilica European Sport Management Quarterly 23 (2), 370-390, 2023	66	2023
Knowledge exchange partnership leads to digital transformation at Hydro‐X Water Treatment, Ltd. A Heinze, M Griffiths, A Fenton, G Fletcher Global Business and Organizational Excellence 37 (4), 6-13, 2018	61	2018
Virtual reality and sports: The rise of mixed, augmented, immersive, and esports experiences A Miah, A Fenton, S Chadwick 21st century sports: How technologies will change sports in the digital age …, 2020	53	2020
21st century sports SL Schmidt Springer International Publishing, 2020	52	2020
Studying social media communities: Blending methods with netnography A Fenton, CT Procter	51	2019
Binge watching and the role of social media virality towards promoting Netflix’s Squid Game W Ahmed, A Fenton, M Hardey, R Das IIM Kozhikode Society & Management Review 11 (2), 222-234, 2022	50	2022
Strategic digital transformation: A results-driven approach A Fenton, G Fletcher, M Griffiths Routledge, 2019	38	2019
Digital and social media A Fenton, B Helleu Routledge Handbook of Football Business and Management, 2018	16	2018
How to Use the six-step digital ethnography framework to develop buyer personas: The case of fan fit A Fenton, A Heinze, MV Osborne, W Ahmed JMIR Formative Research 6 (11), e41489, 2022	15	2022
Social media conversations about high engagement sports team brands S Chadwick, A Fenton, R Dron, W Ahmed IIM Kozhikode Society & Management Review 10 (2), 178-191, 2021	15	2021
The field behind the screen: Social capital and the social media communications of a football club brand A Fenton University of Salford, 2018	13	2018
Netnography: An approach to ethnography in the digital age A Fenton, KD Parry The SAGE Handbook of Social Media Research Methods, 214-227, 2022	11	2022
‘All Avatars Aren't We’: Football and the experience of football-themed digital content during a global pandemic G Crawford, A Fenton, S Chadwick, S Lawrence International Review for the Sociology of Sport 57 (4), 515-531, 2022	11	2022
Women’s football subculture of misogyny: the escalation to online gender-based violence A Fenton, W Ahmed, M Hardey, R Boardman, E Kavanagh European Sport Management Quarterly 24 (6), 1215-1237, 2024	10	2024
Factors influencing the young physicians’ intention to use Internet of Things (IoT) services in healthcare N Hasan, Y Bao, SJ Miah, A Fenton Information Development 39 (4), 902-919, 2023	9	2023
Esports in the Olympic and Paralympic Games: The business case for integration A Miah, A Fenton Routledge handbook of the Olympic and Paralympic Games, 160-170, 2020	9	2020

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