Alex Fenton

Cited by

	All	Since 2019
Citations	1091	1035
h-index	13	12
i10-index	15	15

300

150

225

201720182019202020212022202320249 23 65 94 143 244 288 190

Co-authors

Gordon FletcherSchool Lead for Research, Salford Business School, University of SalfordVerified email at salford.ac.uk
Dr. Wasim Ahmed, PhDSenior Lecturer in MarketingVerified email at hull.ac.uk
Marie GriffithsSalford Busines SchoolVerified email at salford.ac.uk
Aleksej HEINZEAssociate Professor at KEDGE Business SchoolVerified email at kedgebs.com
Keith D. ParryBournemouth UniversityVerified email at bournemouth.ac.uk
Dr Mariann (Maz) HardeyProfessor, Advanced Research Computing (ARC) The University of DurhamVerified email at durham.ac.uk
Dr. Petros ParganasadidasVerified email at adidas.com
Dr. Christos AnagnostopoulosUNESCO Chairholder/ Assist. Prof in Sport Mngt, HBKU, QatarVerified email at hbku.edu.qa
Dr. Cristina M VasilicaLecturer in digital health and societyVerified email at salford.ac.uk
Chris Procterretired Senior Lecturer, University of SalfordVerified email at salford.ac.uk
Leah GilloolyReader in Marketing, Manchester Metropolitan UniversityVerified email at mmu.ac.uk
Sascha L. SchmidtWHU - Otto Beisheim School of Management, Center for Sports and ManagementVerified email at whu.edu
Brendan James KeeganAssistant Professor in Marketing, Maynooth UniversityVerified email at mu.ie
Phil ScarfCardiff UniversityVerified email at cardiff.ac.uk
Anna Mary Cooper-Ryan (née Cooper)Centre for Health Sciences Research, University of SalfordVerified email at salford.ac.uk
Rosy BoardmanReader in Fashion Business, Department of Materials, University of ManchesterVerified email at manchester.ac.uk
Garry CrawfordProfessor of Sociology, University of SalfordVerified email at salford.ac.uk
Stefan LawrenceLeeds Beckett UniversityVerified email at leedsbeckett.ac.uk
Dr Mostafa MohamadAssociate Professor at Newcastle Business School & Alliance Manchester Business SchoolVerified email at zu.ac.ae
Professor Shah J MiahProfessor of Business Analytics, Newcastle Business SchoolVerified email at newcastle.edu.au

Alex Fenton

University of Chester

Verified email at chester.ac.uk - Homepage

Digital Transformation Social Media marketing Technology Enhanced Learning


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Branding in pictures: using Instagram as a brand management tool in professional team sport organisations C Anagnostopoulos, P Parganas, S Chadwick, A Fenton European Sport Management Quarterly 18 (4), 413-438, 2018	331	2018
Digital and social media marketing: a results-driven approach A Heinze, G Fletcher, A Cruz Routledge, 2016	177	2016
Understanding sporting social media brand communities, place and social capital: A netnography of football fans A Fenton, BJ Keegan, KD Parry Communication & Sport 11 (2), 313-333, 2023	75	2023
Recognizing events 4.0: The digital maturity of events WG Ryan, A Fenton, W Ahmed, P Scarf International Journal of Event and Festival Management 11 (1), 47-68, 2020	69	2020
Knowledge exchange partnership leads to digital transformation at Hydro‐X Water Treatment, Ltd. A Heinze, M Griffiths, A Fenton, G Fletcher Global Business and Organizational Excellence 37 (4), 6-13, 2018	58	2018
Female fans and social media: Micro-communities and the formation of social capital A Fenton, L Gillooly, CM Vasilica European Sport Management Quarterly 23 (2), 370-390, 2023	53	2023
Studying social media communities: blending methods with netnography A Fenton, CT Procter	46	2019
Virtual reality and sports: The rise of mixed, augmented, immersive, and esports experiences A Miah, A Fenton, S Chadwick 21st century sports: How technologies will change sports in the digital age …, 2020	39	2020
21st Century Sports SL Schmidt Springer International Publishing, 2020	34	2020
Strategic digital transformation: A results-driven approach A Fenton, G Fletcher, M Griffiths Routledge, 2019	32	2019
Binge watching and the role of social media virality towards promoting Netflix’s Squid Game W Ahmed, A Fenton, M Hardey, R Das IIM Kozhikode Society & Management Review 11 (2), 222-234, 2022	29	2022
Digital and social media A Fenton, B Helleu Routledge Handbook of Football Business and Management, 2018	13	2018
The field behind the screen: Social capital and the social media communications of a football club brand A Fenton University of Salford, 2018	13	2018
Social media conversations about high engagement sports team brands S Chadwick, A Fenton, R Dron, W Ahmed IIM Kozhikode Society & Management Review 10 (2), 178-191, 2021	12	2021
‘All Avatars Aren't We’: Football and the experience of football-themed digital content during a global pandemic G Crawford, A Fenton, S Chadwick, S Lawrence International Review for the Sociology of Sport 57 (4), 515-531, 2022	11	2022
How to Use the Six-Step Digital Ethnography Framework to Develop Buyer Personas: The Case of Fan Fit A Fenton, A Heinze, MV Osborne, W Ahmed JMIR Formative Research 6 (11), e41489, 2022	8	2022
Netnography: An Approach to Ethnography in the Digital Age A Fenton, KD Parry The SAGE Handbook of Social Media Research Methods, 214-227, 2022	8	2022
Esports in the Olympic and Paralympic Games: The business case for integration A Miah, A Fenton Routledge handbook of the Olympic and Paralympic Games, 160-170, 2020	8	2020
Factors influencing the young physicians’ intention to use Internet of Things (IoT) services in healthcare N Hasan, Y Bao, SJ Miah, A Fenton Information Development 39 (4), 902-919, 2023	7	2023
Football fandom as a platform for digital health promotion and behaviour change: a mobile app case study A Fenton, AM Cooper-Ryan, M Hardey, W Ahmed International Journal of Environmental Research and Public Health 19 (14), 8417, 2022	7	2022

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