| The impact of COVID-19 pandemic restrictions on offline and online grocery shopping: New normal or old habits? P Brüggemann, R Olbrich Electronic Commerce Research 23 (4), 2051-2072, 2023 | 21 | 2023 |
| Comprehensive Meta-Analysis (CMA) 3.0: a software review P Brüggemann, K Rajguru Journal of Marketing Analytics 10 (4), 425-429, 2022 | 17 | 2022 |
| Competition between national brands and private labels: determinants of the market share of national brands P Brüggemann, R Olbrich, CD Schultz Advances in National Brand and Private Label Marketing: Seventh …, 2020 | 15 | 2020 |
| Consumers’ attitudes and purchases in online versus offline grocery shopping P Brüggemann, K Pauwels Advances in National Brand and Private Label Marketing: Ninth International …, 2022 | 14 | 2022 |
| The Impact of Pandemic Restrictions on Offline and Online Grocery Shopping Behavior-New Normal or Old Habits? P Brüggemann, R Olbrich Digital Marketing & eCommerce Conference, 224-232, 2022 | 8 | 2022 |
| How to reduce termination on freemium platforms—literature review and empirical analysis P Brüggemann, N Lehmann-Zschunke Journal of Marketing Analytics 11 (4), 707-721, 2023 | 4 | 2023 |
| Shift in national brand and private label shares with households commencing online grocery shopping P Brüggemann, CD Schultz National Brand and Private Label Marketing Conference, 119-126, 2023 | 4 | 2023 |
| They Don’t Do What They Say–The Attitude-Behavior Gap in Online and Offline Grocery Shopping for Organic Products K Ermecke, R Olbrich, P Brüggemann Digital Marketing & eCommerce Conference, 70-77, 2023 | 4 | 2023 |
| Effects of distribution channel types and determinants influencing the market share of national brands and private labels: An abstract P Brüggemann, R Olbrich, CD Schultz Academy of Marketing Science Annual Conference-World Marketing Congress, 61-62, 2021 | 3 | 2021 |
| Customers’ Retention on Freemium Platforms – An Empirical Analysis of the Factors Influencing the Termination Rate P Brüggemann, N Lehmann-Zschunke International Marketing Trends Conference 2021, 1-8, 2022 | 2 | 2022 |
| Acceptance of Digital Voice Assistants for Grocery Shopping C Schultz, P Brüggemann Proceedings of the European Marketing Academy 50, 94494, 2021 | 2 | 2021 |
| Product Variety and Loyalty to National Brands–A Combined Measurement of Purchase Sequence and Coverage of Demand MR Springer-Norden, R Olbrich, P Brüggemann, CD Schultz Advances in National Brand and Private Label Marketing: Eighth International …, 2021 | 2 | 2021 |
| Die Dekomposition von Marktanteilen – methodische Grundlagen und empirische Anwendung am Beispiel der Marktanteile von Hersteller- und Handelsmarken sowie von Vertriebslinien … P Brüggemann https://link.springer.com/book/10.1007/978-3-658-41226-5, 2023 | 1 | 2023 |
| Hemmfaktoren bei der Nutzung von digitalen Sprachassistenten beim Einkauf von Lebensmitteln: Eine empirische Analyse von Datenschutzbedenken und Technologieangst. CD Schultz, P Brüggemann Transfer: Zeitschrift für Kommunikation & Markenmanagement 68 (2), 2022 | 1 | 2022 |
| Das Dilemma mit der Erhöhung des Marktanteils – Eine neue Methode zur Verbesserung der Marktanteilsanalyse mit Blick auf Normal- und Sonderpreise P Brüggemann, R Olbrich Marketing Review St. Gallen 40 (1), 50-58, 2022 | 1 | 2022 |
| Zur kompetitiven Steuerung der Marktanteile von Hersteller- und Handelsmarken – eine empirische Analyse in ausgewählten Betriebsformen des deutschen Lebensmittelhandels P Brüggemann, R Olbrich https://bit.ly/3yXzlsV, 2021 | 1 | 2021 |
| Zur kompetitiven Steuerung der Marktanteile von Hersteller- und Handelsmarken – eine empirische Analyse in ausgewählten Betriebsformen des deutschen Lebensmittelhandels P Brüggemann, R Olbrich https://bit.ly/3yXzlsV, 2021 | 1 | 2021 |
| How attitudes and purchases differ between also-online versus offline-only grocery shoppers in online and offline grocery shopping P Brüggemann, K Pauwels Electronic Commerce Research, 1-37, 2024 | | 2024 |
| Dependent Variables Under the Microscope: A New Method to Decompose and Comparatively Analyze Dependent P Brüggemann Welcome to The New Normal: Life After The Chaos: Proceedings of the 2023 AMS …, 2024 | | 2024 |
| Marketing analytics with RStudio: a software review D Dege, P Brüggemann Journal of Marketing Analytics, 1-6, 2023 | | 2023 |
Carsten D. SchultzUniversity of HagenVerified email at fernuni-hagen.de
