Dr. Mersha Aftab
Dr. Mersha Aftab
Senior lecturer in Design Management
Verified email at
Cited by
Cited by
Designing visceral, behavioural and reflective products
M Aftab, HA Rusli
Chinese Journal of Mechanical Engineering 30, 1058-1068, 2017
Design as a functional leader: a case study to investigate the role of design as a potential leading discipline in multinational organisations
M Aftab
PQDT-UK & Ireland, 2013
Objects of Design: Activity Theory as an analytical framework for Design and Social Innovation
C Tjahja, J Yee, M Aftab
Conference Proceedings of the Design Management Academy 3, 931-947, 2017
Double-loop reflective practice as an approach to understanding knowledge and experience.
J Gribbin, M Aftab, R Young, S Park
Proceedings of DRS 2016 International Conference: Future–Focused Thinking 8 …, 2016
Hidden value-towards an understanding of the full impact of engaging students in user-led research and innovation projects between universities and companies
M Bailey, M Aftab, N Smith
Design Research Society 2, 290-307, 2015
Connecting for impact-multidisciplinary approaches to innovation in small to medium sized enterprises (SMEs)
M Bailey, N Smith, M Aftab
New design is bigger and harder–design mastery in a changing world
M Bailey, M Aftab, T Duncan
The Design Society, 2014
Bridging the double-gap in circularity. Addressing the intention-behaviour disparity in fashion
AM James, L Reitsma, M Aftab
The Design Journal 22 (sup1), 901-914, 2019
Unbroken: Rediscovering long-term value of products through change in perception
HA Rusli, M Aftab
Framing strategic value through design-led innovation practice
M Bailey, N Spencer, N Smith, M Aftab, C Knott, P Sams
DS92: Proceedings of the DESIGN 2018 15th International Design Conference 15 …, 2018
Social value creation through multidisciplinary design education
S Kyffin, M Aftab, N Spencer
Researching the design innovation process in a multinational: an empathic approach to the application of the Delphi technique
M Aftab, R Young
International perspectives on business innovation and disruption in design …, 2016
Towards a holistic framework of design competence
J Gribbin, R Young, M Aftab
Three-Stages of Learning: Team-based Reflection for Improvement in the Performance of Multidisciplinary Teams
M Aftab, M Bailey, C Jeffs, N Spencer
The International Journal of Design Education 8 (3-4), 1-17, 2015
Understanding the dynamics of attitudes within a design and business focused collaboration
J Gribbin, R Young, M Aftab
Strategic Design Research Journal 10 (2), 126-133, 2017
Establishing and Leveraging networks in design education innovation projects
N Spencer, R Walden, B Leong, M Bailey, M Aftab
The Design Society, 2014
Mapping a design innovation process within a Multinational Corporation–A design perspective to using Delphi technique
M Aftab, R Young
People as an essential tool for considering ethics in the product lifecycle
M Aftab, A James
DESIGN AS A FUNCTIONAL LEADER: A case study of Philips to investigate the potential of design as a leading functional discipline
M Aftab, R Young, L MacLarty
STEAMhouse innovation services: strategies and challenges for regional development in the UK.
T Banik, M Aftab, P Bek
Design Management Review 33 (4), 2022
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