Dr. Mersha Aftab
Dr. Mersha Aftab
Senior lecturer in Design Management
Verified email at bcu.ac.uk
Title
Cited by
Cited by
Year
Design as a functional leader: a case study to investigate the role of design as a potential leading discipline in multinational organisations
M Aftab
PQDT-UK & Ireland, 2013
202013
Connecting for Impact-Multidisciplinary Approaches to Innovation in Small to Medium Sized enterprises (SMEs)
M Bailey, N Smith, M Aftab
142013
New design is bigger and harder–design mastery in a changing world
M Bailey, M Aftab, T Duncan
The Design Society, 2014
132014
Designing visceral, behavioural and reflective products
M Aftab, HA Rusli
Chinese Journal of Mechanical Engineering 30 (5), 1058-1068, 2017
122017
Hidden value-towards an understanding of the full impact of engaging students in user-led research and innovation projects between universities and companies
M Bailey, M Aftab, N Smith
Design Research Society 2, 290-307, 2015
122015
Object of Design: Activity Theory as an analytical framework for Design and Social Innovation
C Tjahja, J Yee, M Aftab
Conference Proceedings of the Design Management Academy 3, 931-947, 2017
82017
Double-loop reflective practice as an approach to understanding knowledge and experience.
J Gribbin, M Aftab, R Young, S Park
72016
Bridging the double-gap in circularity. Addressing the intention-behaviour disparity in fashion
AM James, L Reitsma, M Aftab
The Design Journal 22 (sup1), 901-914, 2019
62019
Researching the design innovation process in a multinational: an empathic approach to the application of the Delphi technique
M Aftab, R Young
International Perspectives on Business Innovation and Disruption in Design, 2016
42016
Towards a holistic framework of design competence
J Gribbin, R Young, M Aftab
42016
Framing strategic value through design-led innovation practice
M Bailey, N Spencer, N Smith, M Aftab, C Knott, P Sams
DS92: Proceedings of the DESIGN 2018 15th International Design Conference 15 …, 2018
32018
Social Value Creation through Multidisciplinary Design Education
S Kyffin, M Aftab, N Spencer
32017
Three-Stages of Learning: Team-based Reflection for Improvement in the Performance of Multidisciplinary Teams
M Aftab, M Bailey, C Jeffs, N Spencer
The International Journal of Design Education 8 (3-4), 1-17, 2015
32015
Mapping a design innovation process within a Multinational Corporation–A design perspective to using Delphi technique
M Aftab, R Young
32014
People as an essential tool for considering ethics in the product lifecycle
M Aftab, A James
22017
Unbroken: Rediscovering long-term value of products through change in perception
HA Rusli, M Aftab
22016
Establishing and Leveraging networks in design education innovation projects
N Spencer, R Walden, B Leong, M Bailey, M Aftab
The Design Society, 2014
22014
Establishing and Leveraging networks in design education innovation projects
N Spencer, R Walden, B Leong, M Bailey, M Aftab
The Design Society, 2014
22014
DESIGN AS A FUNCTIONAL LEADER: A case study of Philips to investigate the potential of design as a leading functional discipline
M Aftab, R Young, L MacLarty
22013
DESIGN AS A FUNCTIONAL LEADER: A case study of Philips to investigate the potential of design as a leading functional discipline
M Aftab, R Young, L MacLarty
22013
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