Sue Vaux Halliday
Sue Vaux Halliday
Professor of Marketing, University of Hertfordshire
Verified email at
Cited by
Cited by
Investigating antecedents and consequences of brand identification
S Kuenzel, SV Halliday
Journal of Product & Brand Management, 2008
The chain of effects from reputation and brand personality congruence to brand loyalty: The role of brand identification
S Kuenzel, SV Halliday
Journal of Targeting, Measurement and Analysis for Marketing 18 (3), 167-176, 2010
Antecedents of continuance intentions towards e‐shopping: the case of Saudi Arabia
T Al‐Maghrabi, C Dennis, SV Halliday
Journal of enterprise information management, 2011
Customer brand co-creation: a conceptual model
C France, B Merrilees, D Miller
Marketing Intelligence & Planning, 2015
User-generated content about brands: Understanding its creators and consumers
SV Halliday
Journal of Business Research 69 (1), 137-144, 2016
Determinants of customer continuance intention of online shopping
T Al-Maghrabi, C Dennis, SV Halliday, A BinAli
International Journal of Business Science & Applied Management (IJBSAM) 6 (1 …, 2011
Sources, signs and signalling for fast trust creation in organisational relationships
H Perks, SV Halliday
European Management Journal 21 (3), 338-350, 2003
Enhancing performance: Bringing trust, commitment and motivation together in organisations
C Heavey, SV Halliday, D Gilbert, E Murphy
Journal of General Management 36 (3), 1-18, 2011
SD logic research directions and opportunities: The perspective of systems, complexity and engineering
I Ng, R Badinelli, F Polese, PD Nauta, H Löbler, S Halliday
Marketing Theory 12 (2), 213-217, 2012
Which trust and when? Conceptualizing trust in business relationships based on context and contingency
S Vaux Halliday
The International Review of Retail, Distribution and Consumer Research 13 (4 …, 2003
How “placed trust” works in a service encounter
SV Halliday
Journal of Services Marketing, 2004
Relational, interactive service innovation: building branding competence
S Vaux Halliday, P Trott
Marketing Theory 10 (2), 144-160, 2010
Branding sustainability: Opportunity and risk behind a brand-based approach to sustainable markets
M Lehner, S Halliday
Ephemera: Theory and Politics in Organization, 2014
Millennial cultural consumers: co-creating value through brand communities
S Halliday, A Astafyeva
Arts Marketing, 2014
Marketing/accounting synergy: a discussion of its potential and evidence in e-business planning
P Phillips, SV Halliday
Journal of Marketing Management 24 (7-8), 751-770, 2008
Barriers to customer‐orientation
SV Halliday
European Journal of Marketing, 2002
Brand identification: A theory-based construct for conceptualizing links between corporate branding, identity and communications
SV Halliday, S Kuenzel
Contemporary thoughts on corporate branding and corporate identity …, 2008
The power of myth in impeding service innovation: A perspective gained from analysis of service providers' narratives
S Vaux Halliday
Journal of Management Inquiry 17 (1), 44-55, 2008
A dramaturgical analysis of the service encounter in higher education
SV Halliday, BJ Davies, P Ward, M Lim
Journal of Marketing Management 24 (1-2), 47-68, 2008
New customers to be managed: Pregnant women's views as consumers of healthcare
SV Halliday, S Hogarth-Scott
Journal of Applied Management Studies 9 (1), 55-69, 2000
The system can't perform the operation now. Try again later.
Articles 1–20