Consumer multiculturation: Consequences of multicultural identification for brand knowledge E Kipnis, AJ Broderick Brands, 229-255, 2014 | 102 | 2014 |
“Superdisabilities” vs “disabilities”? Theorizing the role of ableism in (mis) representational mythology of disability in the marketplace S Kearney, I Brittain, E Kipnis Consumption Markets & Culture 22 (5-6), 545-567, 2019 | 90 | 2019 |
‘They don't want us to become Them’: Brand Local Integration and Consumer Ethnocentrism E Kipnis, K Kubacki, AJ Broderick, D Siemieniako, NL Pisarenko Journal of Marketing Management 28 (7-8), 836-864, 2012 | 89 | 2012 |
Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being E Kipnis, AJ Broderick, C Demangeot, NR Adkins, NS Ferguson, ... Journal of Business Research 66 (8), 1186-1194, 2013 | 78 | 2013 |
Consumer ethnicity three decades after: A TCR agenda LM Visconti, A Jafari, W Batat, A Broeckerhoff, AÖ Dedeoglu, ... Journal of Marketing Management 30 (17-18), 1882-1922, 2014 | 76 | 2014 |
Toward intercultural competency in multicultural marketplaces C Demangeot, NR Adkins, RD Mueller, GR Henderson, NS Ferguson, ... Journal of Public Policy & Marketing 32 (1_suppl), 156-164, 2013 | 74 | 2013 |
Consumer multicultural identity affiliation: Reassessing identity segmentation in multicultural markets E Kipnis, C Demangeot, C Pullig, AJ Broderick Journal of Business Research 98, 126-141, 2019 | 69 | 2019 |
Institutionalizing diversity-and-inclusion-engaged marketing for multicultural marketplace well-being E Kipnis, C Demangeot, C Pullig, SNN Cross, CC Cui, C Galalae, ... Journal of Public Policy & Marketing 40 (2), 143-164, 2021 | 68 | 2021 |
Consumer empowerment in multicultural marketplaces: Navigating multicultural identities to reduce consumer vulnerability AJ Broderick, C Demangeot, NR Adkins, NS Ferguson, GR Henderson, ... Journal of Research for Consumers, 2011 | 65 | 2011 |
Constructing a bridge to multicultural marketplace well-being: A consumer-centered framework for marketer action C Demangeot, E Kipnis, C Pullig, SNN Cross, J Emontspool, C Galalae, ... Journal of Business Research 100, 339-353, 2019 | 59 | 2019 |
Consumer xenocentrism: an alternative explanation for foreign product bias RD Mueller, AJ Broderick, E Kipnis Unpublished Working Paper, College and University of Charleston, South …, 2009 | 54 | 2009 |
Service robots in long-term care: a consumer-centric view E Kipnis, F McLeay, A Grimes, S De Saille, S Potter Journal of Service Research 25 (4), 667-685, 2022 | 37 | 2022 |
Consumption in the circular economy: learning from our mistakes D Georgantzis Garcia, E Kipnis, E Vasileiou, A Solomon Sustainability 13 (2), 601, 2021 | 37 | 2021 |
Consumer mobility and well-being among changing places and shifting ethnicities C Demangeot, A Broeckerhoff, E Kipnis, C Pullig, LM Visconti Marketing Theory 15 (2), 271-278, 2015 | 37 | 2015 |
THOUGHT PIECE No harm done? Culture-based branding and its impact on consumer vulnerability: A research agenda AJ Broderick, C Demangeot, E Kipnis, M Zuñiga, A Roy, C Pullig, ... Social Business 1 (3), 263-280, 2011 | 29 | 2011 |
Brokering intercultural relations in the rainbow nation: Introducing intercultural marketing L Vorster, E Kipnis, G Bebek, C Demangeot Journal of Macromarketing 40 (1), 51-72, 2020 | 17 | 2020 |
Within, in-between, out-of-bounds? Locating researcher positionalities in multicultural marketplaces E Kipnis, G Bebek, A Brőckerhoff Journal of Business Research 123, 401-414, 2021 | 11 | 2021 |
Consumption in the circular economy: Learning from our mistakes DG Garcia, E Kipnis, E Vasileiou, A Solomon Sustainability 13 (2), 1-23, 2021 | 10 | 2021 |
Living Diversity: Developing a Typology of Consumer Cultural Orientations in Culturally Diverse Marketplaces: Consequences for Consumption. E Kipnis, J Emontspool, AJ Broderick Advances in Consumer Research 40, 2012 | 9 | 2012 |
Improving inclusivity in robotics design: An exploration of methods for upstream co-creation S de Saille, E Kipnis, S Potter, D Cameron, CJR Webb, P Winter, P O’Neill, ... Frontiers in Robotics and AI 9, 731006, 2022 | 8 | 2022 |