Jonathan A.J. Wilson
Jonathan A.J. Wilson
GSM London
Verified email at gsmlondon.ac.uk - Homepage
TitleCited byYear
Shaping the halal into a brand?
JAJ Wilson, J Liu
Journal of Islamic Marketing 1 (2), 107-123, 2010
3012010
The challenges of Islamic branding: navigating emotions and halal
JAJ Wilson, J Liu
Journal of Islamic marketing 2 (1), 28-42, 2011
2332011
The new wave of transformational Islamic marketing: reflections and definitions
JAJ Wilson
Journal of Islamic Marketing 3 (1), 5-11, 2012
932012
Crescent marketing, Muslim geographies and brand Islam: reflections from the JIMA Senior Advisory Board
JAJ Wilson, RW Belk, GJ Bamossy, Sandikci, H Kartajaya, R Sobh, ...
Journal of Islamic Marketing 4 (1), 22-50, 2013
922013
The rise of inconspicuous consumption
GM Eckhardt, RW Belk, JAJ Wilson
Journal of Marketing Management 31 (7-8), 807-826, 2015
832015
The rise of inconspicuous consumption
GM Eckhardt, RW Belk, JAJ Wilson
Journal of Marketing Management, 2014
832014
Islamic marketing–a challenger to the classical marketing canon?
JAJ Wilson, J Grant
Journal of Islamic Marketing 4 (1), 7-21, 2013
812013
The halal phenomenon: An extension or a new paradigm?
JAJ Wilson
Social Business 4 (3), 255-271, 2014
542014
The halal phenomenon: An extension or a new paradigm?
JAJ Wilson
Social Business an interdisciplinary journal 4 (3), 255-271, 2014
542014
Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and after lifetime values–a Socratic elenchus approach
JAJ Wilson, S Hollensen
International Journal of Business Performance Management 14 (1), 67-94, 2013
452013
Islamic Arab hospitality and multiculturalism
R Sobh, RW Belk, JAJ Wilson
Marketing Theory 13 (4), 443-463, 2013
342013
Islamic economics 2.0-creating a halal wealth and knowledge economy
JAJ Wilson
Zawya, 1-7, 2014
292014
Saipa Group, Iran–using strategic brand extensions to build relationships
JAJ Wilson, S Hollensen
Journal of Islamic Marketing 1 (2), 177-188, 2010
272010
Looking at Islamic marketing, branding and Muslim consumer behaviour beyond the 7P's: The call for supportive course content and more P's please
J Wilson
Journal of Islamic Marketing 3 (3), 212-216, 2012
262012
Teaching Islamic Studies in Scotland: Islamic Studies Network workshop report
JAJ Wilson
Higher Education Academy Islamic Studies Network, 1-3, 2010
242010
New-school brand creation and creativity–Lessons from Hip Hop and the global branded generation
JAJ Wilson
Journal of Brand Management 19 (2), 91-111, 2011
232011
Charting the rise of the halal market–tales from the field and looking forward
JAJ Wilson
Journal of Islamic Marketing 3 (3), 2012
222012
The role of Islamic marketing researchers: scribes, oracles, trend spotters–or thought leaders? Setting the agenda
J Wilson
Journal of Islamic Marketing 3 (2), 104-107, 2012
222012
Revisiting the philosophical arguments underpinning Islamic finance and halal
JAJ Wilson
The Thomson Reuters Knowledge Effect Blog, 2014
212014
Friends or Freeloaders? Encouraging brand conscience and introducing the concept of emotion-based consumer loss mitigation
JAJ Wilson, JE Morgan
Journal of Brand Management 18 (9), 659-676, 2011
162011
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