Jonathan A.J. Wilson
Jonathan A.J. Wilson
Hult International Business School
Verified email at drjonwilson.com - Homepage
TitleCited byYear
Shaping the halal into a brand?
JAJ Wilson, J Liu
Journal of Islamic Marketing 1 (2), 107-123, 2010
3482010
The challenges of Islamic branding: navigating emotions and halal
JAJ Wilson, J Liu
Journal of Islamic marketing 2 (1), 28-42, 2011
2872011
Crescent marketing, Muslim geographies and brand Islam: reflections from the JIMA Senior Advisory Board
JAJ Wilson, RW Belk, GJ Bamossy, Sandikci, H Kartajaya, R Sobh, ...
Journal of Islamic Marketing 4 (1), 22-50, 2013
1132013
The new wave of transformational Islamic marketing: reflections and definitions
JAJ Wilson
Journal of Islamic Marketing 3 (1), 5-11, 2012
1082012
The rise of inconspicuous consumption
GM Eckhardt, RW Belk, JAJ Wilson
Journal of Marketing Management 31 (7-8), 807-826, 2015
1002015
The rise of inconspicuous consumption
GM Eckhardt, RW Belk, JAJ Wilson
Journal of Marketing Management, 2014
1002014
Islamic marketing–a challenger to the classical marketing canon?
JAJ Wilson, J Grant
Journal of Islamic Marketing 4 (1), 7-21, 2013
952013
The halal phenomenon: An extension or a new paradigm?
JAJ Wilson
Social Business 4 (3), 255-271, 2014
752014
The halal phenomenon: An extension or a new paradigm?
JAJ Wilson
Social Business an interdisciplinary journal 4 (3), 255-271, 2014
752014
Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and after lifetime values–a Socratic elenchus approach
JAJ Wilson, S Hollensen
International Journal of Business Performance Management 14 (1), 67-94, 2013
482013
Islamic Arab hospitality and multiculturalism
R Sobh, RW Belk, JAJ Wilson
Marketing Theory 13 (4), 443-463, 2013
412013
Islamic economics 2.0-creating a halal wealth and knowledge economy
JAJ Wilson
Zawya, 1-7, 2014
322014
Looking at Islamic marketing, branding and Muslim consumer behaviour beyond the 7P's: The call for supportive course content and more P's please
J Wilson
Journal of Islamic Marketing 3 (3), 212-216, 2012
292012
Teaching Islamic Studies in Scotland: Islamic Studies Network workshop report
JAJ Wilson
Higher Education Academy Islamic Studies Network, 1-3, 2010
292010
Saipa Group, Iran–using strategic brand extensions to build relationships
JAJ Wilson, S Hollensen
Journal of Islamic Marketing 1 (2), 177-188, 2010
292010
Charting the rise of the halal market–tales from the field and looking forward
JAJ Wilson
Journal of Islamic Marketing 3 (3), 2012
262012
The role of Islamic marketing researchers: scribes, oracles, trend spotters–or thought leaders? Setting the agenda
J Wilson
Journal of Islamic Marketing 3 (2), 104-107, 2012
252012
Revisiting the philosophical arguments underpinning Islamic finance and halal
JAJ Wilson
The Thomson Reuters Knowledge Effect Blog, 2014
232014
New-school brand creation and creativity–Lessons from Hip Hop and the global branded generation
JAJ Wilson
Journal of Brand Management 19 (2), 91-111, 2011
232011
Friends or Freeloaders? Encouraging brand conscience and introducing the concept of emotion-based consumer loss mitigation
JAJ Wilson, JE Morgan
Journal of Brand Management 18 (9), 659-676, 2011
162011
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