Richard Rutter
Richard Rutter
Australian University - Kuwait; University of East Anglia - UK;
Verified email at - Homepage
Cited by
A Study of the Convergence Between Entrepreneurship, Government Policy, and Higher Education in Oman: Entrepreneurial Ecosystem Perspective
W Williams, HH Knight, R Rutter, M Mathias
Developing Entrepreneurial Ecosystems in Academia, 44-69, 2022
Social media influencers, product placement and network engagement: using AI image analysis to empirically test relationships
RN Rutter, SJ Barnes, S Roper, J Nadeau, F Lettice
Industrial Management & Data Systems 121 (12), 2387-2410, 2021
Empirical identification of skills gaps between chief information officer supply and demand: A resource-based view using machine learning
S Barnes, RN Rutter, AI La Paz, E Scornavacca
Industrial Management & Data Systems 121 (8), 1749-1766, 2021
Social media responses and brand personality in product and moral harm crises: why waste a good crisis?
J Nadeau, R Rutter, F Lettice
Journal of Marketing Management 36 (11-12), 1031-1054, 2020
Patron Sentiment of Employee–Customer Interaction: Exploring Hotel Customer Reviews through Machine Learning: An Abstract
SJ Barnes, R Rutter, J Mattsson, F Sørensen
Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020
The Olympic Games and associative sponsorship: Brand personality identity creation, communication and congruence
R Rutter, J Nadeau, U Aagerup, F Lettice
Internet Research 30 (1), 85-107, 2020
A Framework for Facial Image Analytics Using Deep Learning in Social Sciences Research
S Barnes, R Rutter
Emerging Technologies and Business Innovation. 358, 315-320, 2019
Social Media Management, Objectification and Measurement in an Emerging Market.
F Medjani, R Rutter, J Nadeau
International Journal of Business and Emerging Markets 11 (3), 288-311, 2019
Branding instead of product innovation: a study on the brand personalities of the UK's electricity market
R Rutter, KJ Chalvatzis, S Roper, F Lettice
European Management Review 15 (2), 255-272, 2018
The transparency of Islamic hotels:“Nice Islam” and the “self‐orientalizing” of Muslims?
BA Alserhan, BP Wood, R Rutter, D Halkias, H Terzi, O Al Serhan
International Journal of Tourism Research 20 (4), 475-487, 2018
Place branding of seaports in the Middle East
R Rutter, J Nadeau, F Lettice, M Lim, S al Shamaisi
Place Branding and Public Diplomacy 14 (3), 197-212, 2018
Political Brands: Can Parties Be Distinguished by their Online Brand Personality?
R Rutter, C Hanretty, F Lettice
Journal of Political Marketing 17 (3), 193-212, 2018
Brand personality in higher education: anthropomorphized university marketing communications
R Rutter, F Lettice, J Nadeau
Journal of Marketing for Higher Education 27 (1), 19-39, 2017
Social Media Interaction, the University Brand and Recruitment Performance.
R Rutter, S Roper, F Lettice
Journal of Business Research 69 (8), 3096-3104, 2016
Workforce Localisation and Change Management: The View from the Gulf
E Dedousis, R Rutter
Organizational Change Management Strategies in Modern Business, 301, 2015
A Retailer Perspective of E-commerce Brand Management
R Rutter
E-commerce Platform Acceptance, 101-128, 2014
An empirical study of the effect of brand personality and consistency between marketing channels on performance within the UK higher education sector
R Rutter
University of East Anglia, 2013
The system can't perform the operation now. Try again later.
Articles 1–17