Lubna Nafees
Lubna Nafees
Institute of Management Technology, Ghaziabad
Verified email at imt.edu - Homepage
Title
Cited by
Cited by
Year
Brand architecture in tourism branding: the way forward for India
L Nafees, O Krishnan, T Gore, R Harish
Journal of Indian Business Research, 2010
642010
Simulation as a pedagogical tool: Measurement of impact on perceived effective learning
SR Tiwari, L Nafees, O Krishnan
The International Journal of Management Education 12 (3), 260-270, 2014
512014
Building store brands using store image differentiation
A Saraswat, T Mammen, JP Aagja, R Tewari
Journal of Indian Business Research 2 (3), 166-180, 2010
502010
The polytheism of branding: evaluating brands through their worship
JAJ Wilson, J Liu
Brand Research, 207-229, 2009
152009
The effects of food color on perceived flavor: a factorial investigation in India
LL Garber Jr, EM Hyatt, L Nafees
Journal of Food Products Marketing 22 (8), 930-948, 2016
112016
Innovative Management Education Pedagogies for Preparing Next-Generation Leaders
SR Tiwari, L Nafees
62016
The effects of analogous food color on perceived flavor: A factorial investigation
LL Garber Jr, EM Hyatt, L Nafees
Journal of Food Products Marketing 22 (4), 486-500, 2016
52016
Collaborative consumption usage in the US and India: An exploratory study
PA Albinsson, BY Perera, L Nafees, B Burman
Journal of Marketing Theory and Practice 27 (4), 390-412, 2019
42019
Evolution from commodity to international branding: an Indian case study in gems and jewellery segment
SN Sanyal, AK Banerjee
Brand Rising as Products Fall, Macmillan India, New Delhi, 2008
32008
A longitudinal exploratory study of changing perceptions toward an iconic brand in a developing country
L Nafees, O Krishnan, T Gore, M Parthasarathy, ML Stansifer, R Kumra
Journal of Indian Business Research, 2010
22010
Exploring Key Issues in Destination Branding
P Nangru, V Rustagi, M Makhija, L Nafees, O Krishnan
Branding and Sustainable Competitive Advantage: Building Virtual Presence, 47-56, 2012
12012
The Impact of Social Media Power on Consumer Attitudes Toward the Brand: The Mediating/Moderating Role of Social Media Source Credibility
L Nafees, CM Cook
2020
Cultivating Support for Green Strategy, Green HR, and the Sustainable Development Goals in our Future Business Leaders: The Role of Individual Differences and Academic Training
J Westerman, H Dixon-Fowler, L Nafees, Y Acikgoz, J Westerman
Academy of Management Global Proceedings, 387, 2019
2019
An Exploratory Analysis of SDG Preferences of University Business Students: Effects of Individualism, Authoritarianism, Religiosity, and Location
J Westerman, Y Acikgoz, L Nafees, E de Pillis
Academy of Management Global Proceedings, 369, 2019
2019
Characterization of Sustainability Leaders and Laggards in the Global Food Industry
V Pandey, N Vidal, R Panwar, L Nafees
Sustainability 11 (18), 5072, 2019
2019
Design Thinking in Redesigning Business School Admission Process
S Kalia, L Nafees
New Age Admissions Strategies in Business Schools, 48-66, 2019
2019
B8. Factors Influencing Collaborative Consumption Usage in the Us Market: an Exploratory Study
P Annette Albinsson, B Yasanthi Perera, B Burman, L Nafees
ACR North American Advances, 2018
2018
Effect of Country-of-Origin and Ethnocentrism on Consumer Cognitive Processing in India.
V Arora, J Kainth, L Nafees
International Journal of Asian Business and Information Management 5 (3), 17-33, 2014
2014
Customer Perception of B2B Service Quality and Its Relationship to Company Image: The Case of a Global High Technology Solutions Company
O Krishnan, S Rout, L Nafees
Indian Institute of Management Kozhikode, 2013
2013
Building store brands using store image differentiation
L Nafees, O Krishnan, T Gore, A Saraswat, T Mammen, JP Aagja, ...
Journal of Indian Business Research, 2010
2010
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