Lubna Nafees
Lubna Nafees
Institute of Management Technology, Ghaziabad
Verified email at imt.edu - Homepage
TitleCited byYear
Brand architecture in tourism branding: the way forward for India
R Harish
Journal of Indian Business Research 2 (3), 153-165, 2010
592010
Simulation as a pedagogical tool: Measurement of impact on perceived effective learning
SR Tiwari, L Nafees, O Krishnan
The International Journal of Management Education 12 (3), 260-270, 2014
412014
Building store brands using store image differentiation
A Saraswat, T Mammen, JP Aagja, R Tewari
Journal of Indian Business Research 2 (3), 166-180, 2010
412010
The polytheism of branding: evaluating brands through their worship
JAJ Wilson, J Liu
Brand Research, 207-229, 2009
142009
The effects of food color on perceived flavor: a factorial investigation in India
LL Garber Jr, EM Hyatt, L Nafees
Journal of food products marketing 22 (8), 930-948, 2016
92016
Innovative Management Education Pedagogies for Preparing Next-Generation Leaders
SR Tiwari, L Nafees
International Journal of Web-Based Learning and Teaching Technologies 14 (2), 2019
52019
The effects of analogous food color on perceived flavor: A factorial investigation
LL Garber Jr, EM Hyatt, L Nafees
Journal of Food Products Marketing 22 (4), 486-500, 2016
52016
Evolution from commodity to international branding: an Indian case study in gems and jewellery segment
SN Sanyal, AK Banerjee
Brand Rising as Products Fall, 2008
32008
A longitudinal exploratory study of changing perceptions toward an iconic brand in a developing country
L Nafees, O Krishnan, T Gore, M Parthasarathy, ML Stansifer, R Kumra
Journal of Indian Business Research, 2010
22010
Design Thinking in Redesigning Business School Admission Process
S Kalia, L Nafees
New Age Admissions Strategies in Business Schools, 48-66, 2019
2019
Effect of Country-of-Origin and Ethnocentrism on Consumer Cognitive Processing in India.
V Arora, J Kainth, L Nafees
International Journal of Asian Business and Information Management 5 (3), 17-33, 2014
2014
Customer Perception of B2B Service Quality and Its Relationship to Company Image: The Case of a Global High Technology Solutions Company
O Krishnan, S Rout, L Nafees
Indian Institute of Management Kozhikode, 2013
2013
Exploring Key Issues in Destination Branding
P Nangru, V Rustagi, M Makhija, L Nafees, O Krishnan
Branding and Sustainable Competitive Advantage: Building Virtual Presence, 47-56, 2012
2012
Building store brands using store image differentiation
L Nafees, O Krishnan, T Gore, A Saraswat, T Mammen, JP Aagja, ...
Journal of Indian Business Research, 2010
2010
Cummins India: brand leadership through service excellence
L Nafees, O Krishnan, T Gore, T Varghese
Journal of Indian Business Research, 2010
2010
Brand Research.
L Nafees, O Krishnan, T Gore
Macmillan Publishers India Pvt. Ltd.. 1, 269, 2009
2009
Brands Rising…As Products Fall
L Nafees, O Krishnan
Macmillan Publishers India Pvt. Ltd 1, 269, 2008
2008
Family Managed, Multinationals and Public Sector Enterprises: The strategic choices for global competitiveness
L Dayal, Ishwar, Saiyadain, Mirza, Dogra, Deepak, Soni, Kewal, Gupta ...
Ane Books Pvt. Ltd 1, 155, 2007
2007
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