Lubna Nafees
Cited by
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Simulation as a pedagogical tool: Measurement of impact on perceived effective learning
SR Tiwari, L Nafees, O Krishnan
The International Journal of Management Education 12 (3), 260-270, 2014
Building store brands using store image differentiation
A Saraswat, T Mammen, JP Aagja, R Tewari
Journal of Indian Business Research, 2010
Collaborative consumption usage in the US and India: An exploratory study
PA Albinsson, BY Perera, L Nafees, B Burman
Journal of Marketing Theory and Practice 27 (4), 390-412, 2019
The effects of food color on perceived flavor: a factorial investigation in India
LL Garber Jr, EM Hyatt, L Nafees
Journal of Food Products Marketing 22 (8), 930-948, 2016
The effects of analogous food color on perceived flavor: A factorial investigation
LL Garber Jr, EM Hyatt, L Nafees
Journal of Food Products Marketing 22 (4), 486-500, 2016
The Impact of the Social Media Influencer Power on Consumer Attitudes toward the Brand: The Mediating/Moderating Role of Social Media Influencer Source Credibility
L Nafees, CM Cook, JE Stoddard
Atlantic Marketing Journal 9 (1), 3, 2020
Innovative management education pedagogies for preparing next-generation leaders
SR Tiwari, L Nafees
Evolution from commodity to international branding: an Indian case study in gems and jewellery segment
SN Sanyal, AK Banerjee
Brand Rising as Products Fall, Macmillan India, New Delhi, 2008
Can social media influencer (SMI) power influence consumer brand attitudes? The mediating role of perceived SMI credibility
L Nafees, CM Cook, AN Nikolov, JE Stoddard
Digital Business 1 (2), 100008, 2021
“For the Gram”: An Exploration of the Conflict between Influencers and Citizen-Consumers in the Public Lands Marketing System
S Ray Chaudhury, L Nafees, BY Perera
Journal of Macromarketing, 0276146720956380, 2020
Characterization of sustainability leaders and laggards in the global food industry
V Pandey, N Vidal, R Panwar, L Nafees
Sustainability 11 (18), 5072, 2019
Exploring key issues in destination branding
P Nangru, V Rustagi, M Makhija, L Nafees, O Krishnan
Branding and Sustainable Competitive Advantage: Building Virtual Presence, 47-56, 2012
Cultivating Support for the Sustainable Development Goals, Green Strategy and Human Resource Management Practices in Future Business Leaders: The Role of Individual Differences …
JW Westerman, L Nafees, J Westerman
Sustainability (2071-1050) 13 (12), 2021
Young adults and their digitally extended selves: Assessing the impact of gender
RV Nargundkar, L Nafees, S Kushal
Journal of Public Affairs 20 (3), e2064, 2020
The impact of social media power on consumer attitudes toward the brand: The mediating/moderating role of social media source credibility
L Nafees, CM Cook
This Is Who I Am: Instagram as Counterspace for Shared Gendered Ethnic Identity Expressions
BY Perera, SR Chaudhury, PA Albinsson, L Nafees
Journal of the Association for Consumer Research 6 (2), 274-285, 2021
Organic Food Perceptions of Indian Millennials, and the Growth of the Indian Organic Food Industry
N Das, LL Garber, EM Hyatt, L Nafees
Handbook of Eating and Drinking: Interdisciplinary Perspectives, 873-893, 2020
Qualitative Insights into Organic Food: Perceptions of Indian and US Consumers: An Abstract
L Nafees, N Das, E Hyatt, L Garber
Academy of Marketing Science Annual Conference, 245-246, 2019
An Exploratory Analysis of SDG Preferences of University Business Students: Effects of Individualism, Authoritarianism, Religiosity, and Location
J Westerman, Y Acikgoz, L Nafees, E de Pillis
Academy of Management Global Proceedings, 369, 2019
Customer Perception of B2B Service Quality and Its Relationship to Company Image: The Case of a Global High Technology Solutions Company
O Krishnan, S Rout, L Nafees
Indian Institute of Management Kozhikode, 2013
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