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Karthik Sridhar
Karthik Sridhar
Assistant Professor of Marketing, Baruch College
Verified email at baruch.cuny.edu - Homepage
Title
Cited by
Cited by
Year
Investigating the drivers of consumer cross-category learning for new products using multiple data sets
K Sridhar, R Bezawada, M Trivedi
Marketing Science 31 (4), 668-688, 2012
542012
Impact of healthy alternatives on consumer choice: A balancing act
M Trivedi, K Sridhar, A Kumar
Journal of Retailing 92 (1), 65-82, 2016
262016
False advertising or slander? Using location based tweets to assess online rating-reliability
A Poddar, S Banerjee, K Sridhar
Journal of Business Research 99, 390-397, 2019
252019
Shape‐and trait‐congruency: Using appearance‐based cues as a basis for product recommendations
B Vallen, K Sridhar, D Rubin, V Ilyuk, LG Block, JJ Argo
Journal of Consumer Psychology 29 (2), 271-284, 2019
192019
Investigating cross-media effects in a multichannel marketing environment: the role of email, catalog, television, and radio
K Sridhar, A Kumar, R Bezawada
Marketing letters 33 (2), 189-201, 2022
172022
A comparative analysis of differential consumer response across supermarket and specialty store in the candy category
A Kumar, M Trivedi, R Bezawada, K Sridhar
Journal of Retailing and Consumer Services 19 (6), 561-569, 2012
122012
Evil intuitions: why belief in the “unhealthy= tasty” intuition leads to unhealthy food choices
R Raghunathan, R Naylor, K Desai
ACR North American Advances, 2010
52010
GEMS OR FAKES? USING LOCATION AWARE TWEETS TO ASSESS ONLINE REVIEW-RELIABILITY
A Poddar, S Banerjee, K Sridhar
Global Marketing Conference, 513-514, 2016
2016
A comparative analysis of differential consumer response across supermarket and specialty store in the candy category.
AK Ashish Kumar, M Trivedi, R Bezawada, K Sridhar
2012
Understanding consumer usage learning mechanisms in the retail industry
K Sridhar
State University of New York at Buffalo, 2009
2009
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Articles 1–10