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Jacqueline Burgess
Jacqueline Burgess
School of Business and Creative Industries, University of the Sunshine Coast
Verified email at usc.edu.au - Homepage
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Cited by
Cited by
Year
Developing professional networks: the missing link to graduate employability
P English, MJ de Villiers Scheepers, D Fleischman, J Burgess, ...
Education+ Training 63 (4), 647-661, 2021
352021
“I Harbour Strong Feelings for Tali Despite Her Being a Fictional Character”: Investigating Videogame Players’ Emotional Attachments to Non-Player Characters
J Burgess, C Jones
Game Studies 20 (1), 2020
352020
Exploring the forced closure of a brand community that is also a participatory culture
J Burgess, C Jones
European Journal of Marketing 54 (5), 957-978, 2020
302020
An examination of the four factors of brand resonance and their theoretical application to video games
J Burgess, W Spinks
Journal of New Business Ideas and Trends 12 (2), 37-49, 2014
242014
Exploring player understandings of historical accuracy and historical authenticity in video games
J Burgess, C Jones
Games and culture 17 (5), 816-835, 2022
222022
Flow and Pokémon GO: The Contribution of Game Level, Playing Alone, and Nostalgia to the Flow State
P Loveday, J Burgess
e-Journal of Social & Behavioural Research in Business 8 (2), 16-28, 2017
212017
Media fans’ alignment with branding: A rich and under-explored research domain
J Burgess, C Jones
Journal of New Business Ideas & Trends 16 (1), 1-15, 2018
152018
The Female Video Game Player-Character Persona and Emotional Attachment
J Burgess, C Jones
Persona Studies 6 (2), 7-21, 2021
132021
The effect of a brand transgression on a politician’s brand resonance: the case of Kevin Rudd
J Burgess, W Spinks, B Sharma
Journal of Political Marketing 19 (4), 362-385, 2020
122020
“Is It Too Much to Ask That We’re Allowed to Win the Game?”: Character Attachment and Agency in the Mass Effect 3 Ending Controversy
J Burgess, C Jones
Bulletin of Science, Technology & Society 37 (3), 146-158, 2018
72018
Exploring lack of closure as a brand transgression
J Burgess, C Jones
Journal of Consumer Marketing 38 (3), 241-250, 2021
62021
The Final Word on sports podcasts: Audience perceptions of media engagement and news consumption
P English, J Burgess, C Jones
Media International Australia 187 (1), 8-20, 2023
52023
In a story-driven game, if the ending sucks it can ruin the whole franchise”: evaluating a narrative brand’s crisis recovery
J Burgess, C Jones
Leisure/Loisir 45 (1), 95-120, 2021
52021
Utilizing Non-Participatory Netnography to Explore Consumer Reactions to Narrative Brands
J Burgess
Sage Research Methods: Business, 2023
32023
A Hierarchy of Acceptable Changes for Audiences of Nostalgic Narrative Media Brands
J Burgess, C Jones
International Journal on Media Management 22 (3-4), 2021
32021
'It's almost a full-time job just marketing your own book’: Understanding Novelists Marketing Knowledge and Practices
J Burgess, P Williams, A Curran
Creative Industries Journal, 2023
22023
Investigating consumer perceptions of brand inauthenticity in a narrative brand ending
J Burgess, C Jones
Journal of Product and Brand Management, 2023
22023
Exploring how players use emergent narrative in strategy games
J Burgess, C Jones
Entertainment Computing, 2022
22022
Exploring emergent co-creative narrative in a strategy video game brand
J Burgess, C Jones
Journal of Media Business Studies, 2021
22021
Can The Last of Us TV series finally break the bad video game adaptation curse?
J Burgess
The Conversation 17, 2023
12023
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