Leah Gillooly (nee Donlan)
Leah Gillooly (nee Donlan)
Senior Lecturer in Sports Marketing, Manchester Metropolitan University
Verified email at mmu.ac.uk
Cited by
Cited by
Exploring the views of students on the use of Facebook in university teaching and learning
L Donlan
Journal of Further and Higher Education 38 (4), 572-588, 2014
Value-creation space: The role of events in a service-dominant marketing paradigm
P Crowther, L Donlan
Journal of Marketing Management 27 (13-14), 1444-1463, 2011
Contract cheating in UK higher education: A covert investigation of essay mills
D Medway, S Roper, L Gillooly
British Educational Research Journal 44 (3), 393-418, 2018
An empirical assessment of factors affecting the brand-building effectiveness of sponsorship
L Donlan
Sport, Business and Management: An International Journal, 2014
Stakeholder communication in 140 characters or less: A study of community sport foundations
C Anagnostopoulos, L Gillooly, D Cook, P Parganas, S Chadwick
VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations 28 …, 2017
Leveraging sponsorship to achieve consumer relationship objectives through the creation of ‘marketing spaces’: An exploratory study
L Donlan, P Crowther
Journal of Marketing Communications 20 (4), 291-306, 2014
The role of brand knowledge in determining sponsorship effectiveness
LK Donlan
Journal of Promotion Management 19 (2), 241-264, 2013
Social media-based sponsorship activation–a typology of content
L Gillooly, C Anagnostopoulos, S Chadwick
Sport, Business and Management: An International Journal, 2017
Scalar tensions in urban toponymic inscription: The corporate (re) naming of football stadia
D Medway, G Warnaby, L Gillooly, S Millington
Urban Geography 40 (6), 784-804, 2019
Experiential sponsorship activation at a sports mega-event: The case of Cisco at London 2012
L Gillooly, P Crowther, D Medway
Sport, Business and Management: An International Journal, 2017
A sporting (mis) match? Assessing the objectives pursued and evaluation measures employed by sports sponsors
L Gillooly
Routledge handbook of sports marketing, 157-174, 2015
The importance of context in understanding football fans’ reactions to corporate stadia naming rights sponsorships
L Gillooly, D Medway, G Warnaby, T Grimes
European Journal of Marketing, 2020
Sponsorships, stadia and naming rights
L Gillooly, D Medway
Routledge handbook of football business and management, 199-208, 2019
Sports sponsorship as a tool for customer engagement
L Donlan
Academy of Marketing, 2010
Profiling contemporary sports sponsorship objectives
L Donlan
Child protection legislation and volunteering in Scottish Sport
P Taylor, G Hart, L Donlan, T Panagouleas, C Campus, G Nichols, ...
sportscotland Research Report 112, sportscotland, Edinburgh, 2008
The contribution of sports sponsorship to consumer-based brand equity
LK Donlan
PQDT-Global, 2008
Determining the brand-building success of sponsorship
L Donlan
Academy of Marketing, 2009
The organizational identification and well-being framework: theorizing about how sport organizations contribute to crisis response and recovery
Y Inoue, D Lock, L Gillooly, R Shipway, S Swanson
Sport Management Review, 1-30, 2021
‘To us it’s still Boundary Park’: fan discourses on the corporate (re) naming of football stadia
L Gillooly, D Medway, G Warnaby, S Roper
Social & Cultural Geography, 1-19, 2021
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