| Consumption‐focused self‐expression word of mouth: A new scale and its role in consumer research C Saenger, VL Thomas, JW Johnson Psychology & Marketing 30 (11), 959-970, 2013 | 132 | 2013 |
| Feeling excluded? Join the crowd: How social exclusion affects approach behavior toward consumer-dense retail environments VL Thomas, C Saenger Journal of Business Research 120, 520-528, 2020 | 59 | 2020 |
| Associative and dissociative comparative advertising strategies in broadening brand positioning RD Jewell, C Saenger Journal of Business Research 67 (7), 1559-1566, 2014 | 44 | 2014 |
| Compensatory word of mouth as symbolic self-completion: When talking about a brand can restore consumers’ self-perceptions after self-threat C Saenger, VL Thomas, DE Bock European Journal of Marketing 54 (4), 671-690, 2020 | 38 | 2020 |
| An extended reciprocity cycle of gratitude: How gratitude strengthens existing and initiates new customer relationships D Bock, V Thomas, J Wolter, C Saenger, P Xu Psychology & Marketing 38 (3), 564-576, 2021 | 27 | 2021 |
| Do you want to talk about it? When word of mouth alleviates the psychological discomfort of self‐threat VL Thomas, C Saenger, DE Bock Psychology & Marketing 34 (9), 894-903, 2017 | 24 | 2017 |
| Celebrity influence on word of mouth: the interplay of power states and power expectations VL Thomas, K Fowler, C Saenger Marketing Letters 31, 105-120, 2020 | 21 | 2020 |
| The strategic use of contextual and competitive interference to influence brand-attribute associations C Saenger, RD Jewell, JL Grigsby Journal of Advertising 46 (3), 424-439, 2017 | 18 | 2017 |
| Promoting or protecting my brand: the identity-expression and fear-of-imitation conflict VL Thomas, C Saenger Journal of Consumer Marketing 34 (1), 66-73, 2017 | 18 | 2017 |
| Fostering beneficial consumer responses to in-feed sponsored articles C Saenger, D Song Journal of Consumer Marketing 36 (5), 643-654, 2019 | 14 | 2019 |
| How limited consumption experiences affect word of mouth C Saenger, VL Thomas Marketing Letters 32, 149-163, 2021 | 9 | 2021 |
| ENHANCING STUDENTS’MARKETING INFORMATION LITERACY K Fowler, VL Thomas, C Saenger Marketing Education Review 29 (1), 52-64, 2019 | 9 | 2019 |
| Exposing consumer exhibitionists: The development and validation of the consumer exhibitionism scale C Saenger, V Thomas, JW Johnson, R Jewell ACR North American Advances, 2010 | 7 | 2010 |
| Word of Mouth As Compensatory Consumer Behavior: Can Talking About Brands Restore Consumers' Self-Concepts After Self-Threat? C Saenger, VL Thomas, D Bock Advances in Consumer Research 45, 858-859, 2017 | 2 | 2017 |
| I’M not telling: How self-brand connected consumers’ need for uniqueness affects word of mouth to different reference groups C Saenger, V Thomas ACR North American Advances, 2014 | 2 | 2014 |
| Betrayed by AI: How perceived betrayal by a virtual assistant affects consumers’ purchase intentions for recommended products C Saenger, CA Kuchmaner, PJ Bateman Journal of Business Research 185, 114940, 2024 | | 2024 |
| Attachment style, identity congruence, and gift preference: A dyadic model of gift exchange CR Saenger Kent State University, 2012 | | 2012 |
| Using Visual Interference to Establish New Brand-Attribute Linkages. C Saenger, R Jewell, J Wiggins Advances in Consumer Research 38, 2011 | | 2011 |
| Broadening Perceptions of Familiar Brands R Jewell, C Saenger ACR North American Advances, 2009 | | 2009 |
