| Achieving cultural relevance in technomediated platforms: instant cultural branding and controversial clicktivism S Biraghi, RC Gambetti, AA Beccanulli Italian Journal of Marketing, 1-25, 2020 | 9 | 2020 |
| Societal corporate branding and political discourse where brand ethics meets with consumers' clicktivism R Gambetti, S Biraghi, TC Melewar, AA Beccanulli Building Corporate Identity, Image and Reputation in the Digital Era, 415-443, 2021 | 2 | 2021 |
| Migrant consumers, celebrity culture e tecnosocialità AA Beccanulli, S Biraghi, R Gambetti Micro & Macro Marketing 29 (2), 295-324, 2020 | 1 | 2020 |
| Netnography to uncover the new aesthetic of the zoomie A Beccanulli, S Biraghi, R Gambetti | | 2024 |
| Plastic-Free Brand Choices as a Holistic Approach to Self-Care: A Netnographic Analysis of Young Consumers’ Motivations AA Beccanulli, S Biraghi Corporate Reputation Review, 2024 | | 2024 |
| Plastic-free packaging: a netnographic analysis of young consumers' sustainable brand choices AA Beccanulli, S Biraghi XX SIM Conference: Marketing per il benessere, la salute e la cura, Firenze (IT), 2023 | | 2023 |
| Constructing destination images in cultural tourism live streaming AA Beccanulli XX SIM Conference, Marketing per il Benessere, la salute e la cura, Firenze (IT), 2023 | | 2023 |
| e-Tourism and gastronomic culture. How brands are making consumers' mouth water in digital experience AA Beccanulli, S Biraghi, RC Gambetti Digital Transformation and Corporate Branding. Opportunities and pitfalls …, 2023 | | 2023 |
| Theorizing zoomie technoculture: embodied netnography to capture the connected self R Gambetti, S Biraghi, AA Beccanulli NETNOCON 2023, Manchester, 26-28 July 2023 1, 27-29, 2023 | | 2023 |
| Travel livestream influencers: a netnographic analysis of livestreamers’ narrative and interactional flows to construct a destination image AA Beccanulli XV Consumer Behavior in Tourism Symposium, Breda (NL), 2023 | | 2023 |
| Integrated Stakeholders' Communication Management in B2C Context AA Beccanulli, S Biraghi, RC Gambetti The Emerald Handbook of Multi-Stakeholder Communication, 69-88, 2022 | | 2022 |
| New practices of self-presentation: the emerging aesthetics of Zoomie AA Beccanulli, S Biraghi, RC Gambetti XIIX Convegno Annuale della Società Italiana Marketing, 0-0, 2022 | | 2022 |
| Zoom photo-taking as a new trend in gastronomy smart-tourism AA Beccanulli, S Biraghi S, RC Gambetti 11th EIASM Interpretative Consumer Research Workshop, Liverpool, 2022 | | 2022 |
| Zoom photo-taking as a new trend in gastronomy e-Tourism AA Beccanulli, S Biraghi, RC Gambetti XVIII Convegno Annuale della Società Italiana Marketing, 14-15 Ottobre 2021 …, 2021 | | 2021 |
| La relazione tra marca e consumatori migranti: una visione introspettiva S Biraghi, AA Beccanulli, RC Gambetti IMMIGRATI E CONSUMI IN ITALIA. I consumi come fattore di integrazione e …, 2021 | | 2021 |
| Il ruolo degli influencer nella formazione identitaria dei migrant consumer: processi di mimicry e pratiche di queerbaiting AA Beccanulli, S Biraghi S, RC Gambetti XII Convegno Annuale della Società Italiana Marketing, “Il Marketing per una …, 2020 | | 2020 |
| Cultural Branding in time of Covid-19 AA Beccanulli, S Biraghi S, RC Gambetti, MD Angeli SIM Affiliate Workshop & Special Issue: Covid-19 and Marketing Research in …, 2020 | | 2020 |
| Corporate branding at the crossroad between socio-political engagement and consumer clicktivism S Biraghi, R Gambetti, AA Beccanulli XVI Convegno SIM, 1-1, 2019 | | 2019 |
Silvia BiraghiUniversità Cattolica del Sacro CuoreEmail verificata su unicatt.it
