| MNCs and religious influences in global markets: Drivers of consumer-based halal brand equity MM Butt, S Rose, S Wilkins, J Ul Haq International Marketing Review 34 (6), 885-908, 2017 | 74 | 2017 |
| Online consumer satisfaction during COVID-19: perspective of a developing country Y Rao, A Saleem, W Saeed, J Ul Haq Frontiers in Psychology 12, 751854, 2021 | 52 | 2021 |
| Extension of determinants of capital structure: Evidence from Pakistani non-financial firms WU Fawad Ahmad, Juniad-ul-Haq, Rao Umer Nasir, Mohsin Ali African Journal of Business Management 5 (28), 11375-11385, 2011 | 46 | 2011 |
| Modeling behavioral intention to use travel reservation apps: A cross-cultural examination between US and China W Ahmad, WG Kim, HM Choi, JU Haq Journal of Retailing and Consumer Services 63, 102689, 2021 | 40 | 2021 |
| A relationship between emotional intelligence and self esteem: Study in Universities of Pakistan I Abbas, J Haq Arts and Design Studies 1, 10-16, 2011 | 29 | 2011 |
| I Wish I Could Be Like Her/Him! How Self-Congruence Stimulates a Desire to Mimic L Xiao, A Saleem, SM Tariq, J Ul Haq, M Guo Journal of Theoretical and Applied Electronic Commerce Research 16 (7), 3025 …, 2021 | 15 | 2021 |
| Females Are More Rational! How Consumer Expertise Moderates Attitude toward Advertisements A Bukhari, S. A. H., Ul Haq, J., Ishfaq, M., and Ali Journal of Promotion Management, 2022 | 12 | 2022 |
| How Customer Loyalty Model Be Operative? Junaid-ul-haq Information Management and Business Review 5 (5), 245-256, 2013 | 9* | 2013 |
| Understanding millennial perceptions of human and nonhuman brands JU Haq, MA Bonn International Hospitality Review 32 (1), 60-74, 2018 | 8 | 2018 |
| The Influence of Customer Orientation on Customer Relationship in Telecom Services SM Junaid-ul-haq, Awais Ijaz Information Management and Business Review 3 (4), 222 - 227, 2011 | 8* | 2011 |
| Impact of customer participation in value co-creation on customer wellbeing: A moderating role of service climate X Yi, J Ul Haq, S Ahmed Frontiers in Psychology 13, 877083, 2023 | 7 | 2023 |
| Millennials' online perceptions: the role of cultural characteristics in creating e-loyalty J Li, J Ul Haq, S Hussain Aslib Journal of Information Management 74 (6), 1031-1047, 2022 | 7 | 2022 |
| Does Greenwashing Influence the Green Product Experience in Emerging Hospitality Markets Post-COVID-19? H Zhang, Q Ul Ainn, I Bashir, J Ul Haq, MA Bonn Sustainability 14 (19), 12313, 2022 | 7 | 2022 |
| OCEAN Traits: Who Shares More Word of Mouth? A Ali, J Ul Haq, S Hussain, A Qadir, SAH Bukhari Journal of Promotion Management 28 (6), 749-773, 2022 | 7 | 2022 |
| Is There a Link Between Green Human Resource Management and Consumer Buying Behavior? The Moderating Role of Employee Diffidence Y Xiao, R Younus, W Saeed, J Ul Haq, X Li Frontiers in Psychology 13, 800936, 2022 | 6 | 2022 |
| Green Social Media Campaigns: Influencing Consumers’ Attitudes and Behaviors R Ummar, K Shaheen, I Bashir, J Ul Haq, MA Bonn Sustainability 15 (17), 12932, 2023 | 2 | 2023 |
| Diner’s sustainable behavior: differences between sustainable behaviors of casual and fine dining consumers F Tahir, J Ul Haq, A Saleem, N Akhtar, MA Bonn Journal of Quality Assurance in Hospitality & Tourism 24 (5), 599-628, 2023 | 1 | 2023 |
| Healthy employees are assets: a structural model based on individual and organizational characteristics for hotel employee well-being F Majeed, JU haq Evidence-based HRM, 2023 | | 2023 |
| Consumer based Brand Equity: A verification approach in telecom sector of Pakistan J Rao Umer Nasir Elixir Marketing Mgmt. 59, 15822-15826, 2013 | | 2013 |
