| Explaining cognitive lock-in: The role of skill-based habits of use in consumer choice K Murray, G Häubl Journal of Consumer Research 34 (1), 77-88., 2007 | 365 | 2007 |
| Preference construction and persistence in digital marketplaces: The role of electronic recommendation agents G Häubl, KB Murray Journal of consumer psychology 13 (1-2), 75-91, 2003 | 361 | 2003 |
| The effect of weather on consumer spending KB Murray, F Di Muro, A Finn, PP Leszczyc Journal of Retailing and Consumer Services 17 (6), 512-520, 2010 | 297 | 2010 |
| An arousal regulation explanation of mood effects on consumer choice F Di Muro, KB Murray Journal of Consumer Research 39 (3), 574-584, 2012 | 191 | 2012 |
| The role of arousal in congruity-based product evaluation TJ Noseworthy, F Di Muro, KB Murray Journal of Consumer Research 41 (4), 1108-1126, 2014 | 171 | 2014 |
| Double Agents: Assessing the Role of Electronic Product-Recommendation Systems G Haubl, KB Murray Sloan Management Review 47 (3), 8-12, 2006 | 152* | 2006 |
| Personalization without interrogation: Towards more effective interactions between consumers and feature-based recommendation agents KB Murray, G Häubl Journal of Interactive Marketing 23 (2), 138-146, 2009 | 98 | 2009 |
| Freedom of choice, ease of use, and the formation of interface preferences KB Murray, G Häubl MIS Quarterly, 955-976, 2011 | 85 | 2011 |
| Willingness to pay for advice: The role of rational and experiential processing J Godek, KB Murray Organizational Behavior and Human Decision Processes 106 (1), 77-87, 2008 | 75 | 2008 |
| Interactive consumer decision aids KB Murray, G Häubl Handbook of marketing decision models, 55-77, 2008 | 68 | 2008 |
| The impact of traffic light color-coding on food health perceptions and choice. R Trudel, KB Murray, S Kim, S Chen Journal of Experimental Psychology: Applied 21 (3), 255, 2015 | 65 | 2015 |
| Beyond expectations: The effect of regulatory focus on consumer satisfaction R Trudel, KB Murray, J Cotte International Journal of Research in Marketing 29 (1), 93-97, 2012 | 56 | 2012 |
| Productive play time: the effect of practice on consumer demand for hedonic experiences KB Murray, S Bellman Journal of the Academy of Marketing Science 39, 376-391, 2011 | 54 | 2011 |
| The fiction of no friction: A user skills approach to cognitive lock-in KB Murray, G Häubl Advances in consumer research 29 (1), 11-18, 2002 | 54 | 2002 |
| Recommending or persuading? The impact of a shopping agent's algorithm on user behavior G Häubl, KB Murray Proceedings of the 3rd ACM conference on Electronic Commerce, 163-170, 2001 | 53 | 2001 |
| ACT 2.0: the next generation of assistive consumer technology research KB Murray, J Liang, G Häubl Internet Research 20 (3), 232-254, 2010 | 49 | 2010 |
| Why didn't I think of that? Self-regulation through selective information processing R Trudel, KB Murray Journal of Marketing Research 48 (4), 701-712, 2011 | 37 | 2011 |
| A human capital perspective of skill acquisition and interface loyalty KB Murray, G Häubl Communications of the ACM 46 (12), 272-278, 2003 | 35 | 2003 |
| When two wrongs make a right: Using conjunctive enablers to enhance evaluations for extremely incongruent new products TJ Noseworthy, KB Murray, F Di Muro Journal of Consumer Reseearch 44 (6), 1379-1396, 2018 | 32 | 2018 |
| Self-regulatory strength amplification through selective information processing R Trudel, KB Murray Journal of Consumer Psychology 23 (1), 61-73, 2013 | 32 | 2013 |
Gerald HäublProfessor of Marketing & Behavioral Science, University of AlbertaVerified email at ualberta.ca
