| Challenges at the marketing–operations interface in omni-channel retail environments THA Bijmolt, M Broekhuis, S De Leeuw, C Hirche, RP Rooderkerk, ... Journal of business research 122, 864-874, 2021 | 211 | 2021 |
| Incorporating context effects into a choice model RP Rooderkerk, HJ Van Heerde, THA Bijmolt Journal of Marketing Research 48 (4), 767-780, 2011 | 192 | 2011 |
| Optimizing retail assortments RP Rooderkerk, HJ Van Heerde, THA Bijmolt Marketing Science 32 (5), 699-715, 2013 | 103 | 2013 |
| Empirical models of manufacturer-retailer interaction: A review and agenda for future research KL Ailawadi, ET Bradlow, M Draganska, V Nijs, RP Rooderkerk, K Sudhir, ... Marketing Letters 21, 273-285, 2010 | 98 | 2010 |
| No comment?! The drivers of reactions to online posts in professional groups RP Rooderkerk, KH Pauwels Journal of Interactive Marketing 35 (1), 1-15, 2016 | 90 | 2016 |
| Omnichannel Assortment Planning RP Rooderkerk, AG Kök Operations in an Omnichannel World, 51-86, 2019 | 62 | 2019 |
| Robust optimization of the 0–1 knapsack problem: Balancing risk and return in assortment optimization RP Rooderkerk, HJ van Heerde European Journal of Operational Research 250 (3), 842-854, 2016 | 42 | 2016 |
| How context affects choice R Thomadsen, RP Rooderkerk, O Amir, N Arora, B Bollinger, K Hansen, ... Customer Needs and Solutions 5, 3-14, 2018 | 40 | 2018 |
| Incorporating consumer product categorizations into shelf layout design RP Rooderkerk, DR Lehmann Journal of Marketing Research 58 (1), 50-73, 2021 | 29 | 2021 |
| New product development in an omnichannel world S Gallino, R Rooderkerk California Management Review 63 (1), 81-98, 2020 | 25 | 2020 |
| The past, present, and future of retail analytics: Insights from a survey of academic research and interviews with practitioners RP Rooderkerk, N DeHoratius, A Musalem Production and Operations Management 31 (10), 3727-3748, 2022 | 23 | 2022 |
| Advancing the marketing‐operations interface in omnichannel retail R Rooderkerk, S de Leeuw, A Hübner Journal of Operations Management 69 (2), 188-196, 2023 | 13 | 2023 |
| Omnichannel fulfillment dilemmas: Customer preferences and manager perceptions S Gallino, A Moreno, RP Rooderkerk Available at SSRN 3399664, 2019 | 9 | 2019 |
| Optimizing product lines and assortments RP Rooderkerk | 5 | 2007 |
| Context dependence as a driver of preference dynamics MB Ataman, RP Rooderkerk Woking Paper, 2010 | 4 | 2010 |
| Decision support system development for store flyer space allocation: Leveraging own-and cross-category sales effects S Vafainia, RP Rooderkerk, E Breugelmans, THA Bijmolt International Journal of Research in Marketing, 2024 | | 2024 |
| Lowering the environmental impact of fashion retail assortments: Balancing profit maximization and impact minimization JS Matte, M Gumus, RP Rooderkerk Available at SSRN 4866873, 2024 | | 2024 |
| The Value of Experience-Centric Stores in Omnichannel Retail: A Multi-Method Approach at the Category Level A Çetinel, AG Kök, RP Rooderkerk | | 2023 |
| Robuuste optimalisatie van retail assortimenten RP Rooderkerk STAtOR 4, 14-18, 2007 | | 2007 |
| Assortment planning in the Amazon era RP Rooderkerk | | |
Tammo BijmoltProfessor of Marketing Research, University of GroningenVerified email at rug.nl
