| Examining the role of consumer hope in explaining the impact of perceived brand value on customer–brand relationship outcomes in an online retailing environment SM Fazal-e-Hasan, H Ahmadi, G Mortimer, M Grimmer, L Kelly Journal of Retailing and Consumer Services 41, 101-111, 2018 | 89 | 2018 |
| The role of entrepreneurial marketing in new technology ventures first product commercialisation H Ahmadi, A O'Cass Journal of Strategic Marketing 24 (1), 47-60, 2016 | 77 | 2016 |
| Product resource–capability complementarity, integration mechanisms, and first product advantage H Ahmadi, A O'Cass, MP Miles Journal of Business Research 67 (5), 704-709, 2014 | 53 | 2014 |
| Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties H Getnet, A O'Cass, H Ahmadi, V Siahtiri Industrial Marketing Management 83, 70-80, 2019 | 41 | 2019 |
| Transforming entrepreneurial posture into a superior first product market position via dynamic capabilities and TMT prior start-up experience H Ahmadi, A O'Cass Industrial Marketing Management 68, 95-105, 2018 | 34 | 2018 |
| The role of brand innovativeness and customer hope in developing online repurchase intentions SM Fazal-e-Hasan, H Ahmadi, L Kelly, IN Lings Journal of Brand Management 26, 85-98, 2019 | 33 | 2019 |
| The role of green innovation and hope in employee retention SM Fazal‐e‐Hasan, H Ahmadi, H Sekhon, G Mortimer, M Sadiq, ... Business Strategy and the Environment 32 (1), 220-239, 2023 | 26 | 2023 |
| Online repurchasing: The role of information disclosure, hope, and goal attainment SM Fazal‐E‐Hasan, H Ahmadi, G Mortimer, I Lings, L Kelly, H Kim Journal of Consumer Affairs 54 (1), 198-226, 2020 | 10 | 2020 |
| The interplay of positive and negative emotions to quit unhealthy consumption behaviors: Insights for social marketers S Muhammad, H Ahmadi, G Mortimer, H Sekhon, H Kharouf, ... Australasian marketing journal 28 (4), 349-360, 2020 | 5 | 2020 |
| Communication strategies: encouraging healthy diets for on-the-go consumption C Jebarajakirthy, M Das, S Rundle-Thiele, H Ahmadi Journal of Consumer Marketing 40 (1), 27-43, 2023 | 1 | 2023 |
| Exploring new product development team problem-solving creativity in the base of the pyramid B2B firms H Getnet, A O’Cass, V Siahtiri, H Ahmadi Journal of Business & Industrial Marketing, 2023 | | 2023 |
| How tourists' negative and positive emotions motivate their intentions to reduce food waste G Mortimer, H Ahmadi, M Abid, O Farooque, A Amrollahi Journal of Sustainable Tourism, 2023 | | 2023 |
| How tourists’ negative and positive emotions motivate their intentions to reduce food waste SM Fazal-e-Hasan, G Mortimer, H Ahmadi, M Abid, O Farooque, ... Journal of Sustainable Tourism, 1-21, 2023 | | 2023 |
| Can collaboration help base of the pyramid firms offer affordable products? V Siahtiri, A O'Cass, H Getnet, H Ahmadi European Marketing Academy Conference (48: 2019), 2019 | | 2019 |
| Leisure and lifestyle in wine and whisky tourism G Lewis, H Ahmadi, E Mosakowski, CL Hawkins University Of Tasmania, 2017 | | 2017 |
| Does problem solving creativity pay off in NPD H Getnet, A O'Cass, H Ahmadi, V Siahtiri Australian and New Zealand Marketing Academy Conference (2017), 879, 2017 | | 2017 |
| Declaration of Originality H Ahmadi | | 2014 |
| How technology oriented new ventures gain advantages in first product commercialisation from complementarities between marketing-technology capabilities and IT assets H Ahmadi, A O'Cass University Of Tasmania, 2013 | | 2013 |
| The role of corporate strategies and brand strategies in new service development in service organisations in Australia Y Rahmani, A O'Cass, H Ahmadi University Of Tasmania, 2013 | | 2013 |
