Ashlee Humphreys
Ashlee Humphreys
Associate Professor of Integrated Marketing Communications, Northwestern University
Verified email at - Homepage
Cited by
Cited by
The intersecting roles of consumer and producer: A critical perspective on co‐production, co‐creation and prosumption
A Humphreys, K Grayson
Sociology compass 2 (3), 963-980, 2008
Megamarketing: The creation of markets as a social process
A Humphreys
Journal of Marketing 74 (2), 1-19, 2010
Semiotic structure and the legitimation of consumption practices: The case of casino gambling
A Humphreys
Journal of Consumer Research 37 (3), 490-510, 2010
Automated text analysis for consumer research
A Humphreys, RJH Wang
Journal of Consumer Research 44 (6), 1274-1306, 2018
Uniting the tribes: Using text for marketing insight
J Berger, A Humphreys, S Ludwig, WW Moe, O Netzer, DA Schweidel
Journal of Marketing 84 (1), 1-25, 2020
Framing the game: Assessing the impact of cultural representations on consumer perceptions of legitimacy
A Humphreys, KA Latour
Journal of Consumer Research 40 (4), 773-795, 2013
Branding disaster: Reestablishing trust through the ideological containment of systemic risk anxieties
A Humphreys, CJ Thompson
Journal of Consumer Research 41 (4), 877-910, 2014
Social media: Enduring principles
A Humphreys
Oxford University Press, 2016
Consumer perceptions of service constellations: implications for service innovation
ACR van Riel, G Calabretta, PH Driessen, B Hillebrand, A Humphreys, ...
Journal of Service Management, 2013
Status games: Market driving through social influence in the US wine industry
A Humphreys, GS Carpenter
Journal of Marketing 82 (5), 141-159, 2018
How is sustainability structured? The discursive life of environmentalism
A Humphreys
Journal of Macromarketing 34 (3), 265-281, 2014
The consumer as Foucauldian “object of knowledge”
A Humphreys
Social Science Computer Review 24 (3), 296-309, 2006
The relationship between self-report of depression and media usage
M Block, DB Stern, K Raman, S Lee, J Carey, AA Humphreys, F Mulhern, ...
Frontiers in Human Neuroscience 8, 712, 2014
Megamarketing expanded by neo-institutional theory
D Chaney, K Ben Slimane, A Humphreys
Journal of Strategic Marketing 24 (6), 470-483, 2016
Bringing institutional theory to marketing: Taking stock and future research directions
KB Slimane, D Chaney, A Humphreys, B Leca
Journal of Business Research 105, 389-394, 2019
Construal matching in online search: applying text analysis to illuminate the consumer decision journey
A Humphreys, MS Isaac, RJH Wang
Journal of Marketing Research 58 (6), 1101-1119, 2021
Co-producing experience
AA Humphreys
Medill on media engagement, 2010
Market system dynamics: The value of and the open questions associated with studying markets in consumer culture theory
A Siebert, M Giesler
ACR North American Advances, 2012
Maintaining legitimacy in contested mature markets through discursive strategies: The case of corporate environmentalism in the French automotive industry
A Debenedetti, D Philippe, D Chaney, A Humphreys
Industrial Marketing Management 92, 332-343, 2021
Understanding collaboration and collective production: New insights on consumer co-production
A Humphreys
Advances in consumer research 35, 63-66, 2008
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