| Television advertising and online shopping J Liaukonyte, T Teixeira, KC Wilbur Marketing Science 34 (3), 311-330, 2015 | 185 | 2015 |
| Personalized pricing and price fairness TJ Richards, J Liaukonyte, NA Streletskaya International Journal of Industrial Organization 44, 138-153, 2016 | 97 | 2016 |
| Consumer Response to “Contains” and “Free of” Labeling: Evidence from Lab Experiments J Liaukonyte, NA Streletskaya, HM Kaiser, BJ Rickard Applied Economic Perspectives and Policy 35 (3), 476-507, 2013 | 82 | 2013 |
| Push-me pull-you: Comparative advertising in the OTC analgesics industry SP Anderson, F Ciliberto, J Liaukonyte, R Renault Available at SSRN 2047106, 2015 | 63 | 2015 |
| Information content of advertising: Empirical evidence from the OTC analgesic industry SP Anderson, F Ciliberto, J Liaukonyte International Journal of Industrial Organization 31 (5), 355-367, 2013 | 57* | 2013 |
| Consumer Response to Commodity‐Specific and Broad‐Based Promotion Programs for Fruits and Vegetables BJ Rickard, J Liaukonyte, HM Kaiser, TJ Richards American Journal of Agricultural Economics 93 (5), 1312-1327, 2011 | 31 | 2011 |
| Price fairness and strategic obfuscation WJ Allender, J Liaukonyte, S Nasser, TJ Richards Marketing Science 40 (1), 122-146, 2021 | 26 | 2021 |
| Economic and health effects of fruit and vegetable advertising: Evidence from lab experiments J Liaukonyte, BJ Rickard, HM Kaiser, AM Okrent, TJ Richards Food Policy 37 (5), 543-553, 2012 | 24 | 2012 |
| Background noise? TV advertising affects real-time investor behavior J Liaukonytė, A Žaldokas Management Science 68 (4), 2465-2484, 2022 | 22 | 2022 |
| Does advertising content matter? Impacts of healthy eating and anti-obesity advertising on willingness to pay by consumer body mass index R Wang, J Liaukonyte, HM Kaiser Agricultural and Resource Economics Review 47 (1), 1-31, 2018 | 22 | 2018 |
| Is comparative advertising an active ingredient in the market for pain relief J Liaukonyte Mimeo, Cornell University, 2013 | 22* | 2013 |
| Noisy information signals and endogenous preferences for labeled attributes J Liaukonyte, NA Streletskaya, HM Kaiser Journal of Agricultural and Resource Economics, 179-202, 2015 | 21 | 2015 |
| Socially responsible products: what motivates consumers to pay a premium? LJ Verteramo Chiu, J Liaukonyte, MI Gómez, HM Kaiser Applied Economics 49 (19), 1833-1846, 2017 | 15 | 2017 |
| Absence labels: How does information about production practices impact consumer demand? NA Streletskaya, J Liaukonyte, HM Kaiser PloS one 14 (6), e0217934, 2019 | 12 | 2019 |
| The Long‐Term Impact of Positive and Negative Information on Food Demand J Liaukonyte, NA Streletskaya, HM Kaiser Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie …, 2015 | 12 | 2015 |
| Menu‐Labeling formats and their impact on dietary quality NA Streletskaya, W Amatyakul, P Rusmevichientong, HM Kaiser, ... Agribusiness 32 (2), 175-188, 2016 | 11 | 2016 |
| Watching people watch TV M McGranaghan, J Liaukonyte, KC Wilbur, T Teixeira Working paper, 2019 | 9 | 2019 |
| Tv ad viewability: How viewer tuning, presence and attention respond to ad content M McGranaghan, J Liaukonyte, KC Wilbur Presence and Attention Respond to Ad Content (March 29, 2021), 2021 | 7 | 2021 |
| Under-contribution to generic advertising due to self-interested inequity aversion J Liaukonyte, TJ Richards, HM Kaiser, BJ Rickard European Review of Agricultural Economics 42 (3), 473-497, 2015 | 7 | 2015 |
| A history of mergers: Theory and regulations J Liaukonyte, L Visockyte Working Paper, University of Virginia, 2007 | 6 | 2007 |
