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Jura Liaukonyte
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Television advertising and online shopping
J Liaukonyte, T Teixeira, KC Wilbur
Marketing Science 34 (3), 311-330, 2015
1852015
Personalized pricing and price fairness
TJ Richards, J Liaukonyte, NA Streletskaya
International Journal of Industrial Organization 44, 138-153, 2016
972016
Consumer Response to “Contains” and “Free of” Labeling: Evidence from Lab Experiments
J Liaukonyte, NA Streletskaya, HM Kaiser, BJ Rickard
Applied Economic Perspectives and Policy 35 (3), 476-507, 2013
822013
Push-me pull-you: Comparative advertising in the OTC analgesics industry
SP Anderson, F Ciliberto, J Liaukonyte, R Renault
Available at SSRN 2047106, 2015
632015
Information content of advertising: Empirical evidence from the OTC analgesic industry
SP Anderson, F Ciliberto, J Liaukonyte
International Journal of Industrial Organization 31 (5), 355-367, 2013
57*2013
Consumer Response to Commodity‐Specific and Broad‐Based Promotion Programs for Fruits and Vegetables
BJ Rickard, J Liaukonyte, HM Kaiser, TJ Richards
American Journal of Agricultural Economics 93 (5), 1312-1327, 2011
312011
Price fairness and strategic obfuscation
WJ Allender, J Liaukonyte, S Nasser, TJ Richards
Marketing Science 40 (1), 122-146, 2021
262021
Economic and health effects of fruit and vegetable advertising: Evidence from lab experiments
J Liaukonyte, BJ Rickard, HM Kaiser, AM Okrent, TJ Richards
Food Policy 37 (5), 543-553, 2012
242012
Background noise? TV advertising affects real-time investor behavior
J Liaukonytė, A Žaldokas
Management Science 68 (4), 2465-2484, 2022
222022
Does advertising content matter? Impacts of healthy eating and anti-obesity advertising on willingness to pay by consumer body mass index
R Wang, J Liaukonyte, HM Kaiser
Agricultural and Resource Economics Review 47 (1), 1-31, 2018
222018
Is comparative advertising an active ingredient in the market for pain relief
J Liaukonyte
Mimeo, Cornell University, 2013
22*2013
Noisy information signals and endogenous preferences for labeled attributes
J Liaukonyte, NA Streletskaya, HM Kaiser
Journal of Agricultural and Resource Economics, 179-202, 2015
212015
Socially responsible products: what motivates consumers to pay a premium?
LJ Verteramo Chiu, J Liaukonyte, MI Gómez, HM Kaiser
Applied Economics 49 (19), 1833-1846, 2017
152017
Absence labels: How does information about production practices impact consumer demand?
NA Streletskaya, J Liaukonyte, HM Kaiser
PloS one 14 (6), e0217934, 2019
122019
The Long‐Term Impact of Positive and Negative Information on Food Demand
J Liaukonyte, NA Streletskaya, HM Kaiser
Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie …, 2015
122015
Menu‐Labeling formats and their impact on dietary quality
NA Streletskaya, W Amatyakul, P Rusmevichientong, HM Kaiser, ...
Agribusiness 32 (2), 175-188, 2016
112016
Watching people watch TV
M McGranaghan, J Liaukonyte, KC Wilbur, T Teixeira
Working paper, 2019
92019
Tv ad viewability: How viewer tuning, presence and attention respond to ad content
M McGranaghan, J Liaukonyte, KC Wilbur
Presence and Attention Respond to Ad Content (March 29, 2021), 2021
72021
Under-contribution to generic advertising due to self-interested inequity aversion
J Liaukonyte, TJ Richards, HM Kaiser, BJ Rickard
European Review of Agricultural Economics 42 (3), 473-497, 2015
72015
A history of mergers: Theory and regulations
J Liaukonyte, L Visockyte
Working Paper, University of Virginia, 2007
62007
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Articles 1–20