Follow
He (Michael) Jia
He (Michael) Jia
Verified email at hku.hk
Title
Cited by
Cited by
Year
Why Recommend a Brand Face‐to‐Face But Not on Facebook? How Word‐of‐Mouth on Online Social Sites Differs from Traditional Word‐of‐Mouth
AB Eisingerich, HEH Chun, Y Liu, HM Jia, SJ Bell
Journal of Consumer Psychology 25 (1), 120-128, 2015
4902015
Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level
HM Jia, S Yang, X Lu, CW Park
Journal of Marketing 82 (4), 70-85, 2018
462018
Speed Up, Size Down: How Animated Movement Speed in Product Videos Influences Size Assessment and Product Evaluation
HM Jia, BK Kim, L Ge
Journal of Marketing 84 (5), 100-116, 2020
242020
Cuteness, nurturance, and implications for visual product design
HM Jia, CW Park, G Pol
The Psychology of Design, 168-179, 2015
172015
Resources available for me versus us: implications for mitigating consumer food waste
H Gao, H Jia, B Guo
Journal of Marketing Research 61 (4), 619-637, 2024
152024
Stars versus Bars: How the Aesthetics of Product Ratings “Shape” Product Preference
H Jia, EW Wan, W Zheng
Journal of Consumer Research 50 (1), 142-166, 2023
152023
I’ll keep the cuddly one: Effects of cuteness versus elegance on product retention
HM Jia, G Pol, CW Park
ACR North American Advances, 2013
22013
Final Price Neglect in Multi-Product Promotions: How Non-Integrated Price Reductions Promote Higher-Priced Products
H Jia, Y Huang, Q Zhang, Z Shi, K Zhang
Journal of Consumer Research 50 (6), 1097-1116, 2024
12024
The system can't perform the operation now. Try again later.
Articles 1–8