| The Impact of Local Communities’ Involvement and Relationship Quality on Sustainable Rural Tourism in Rural Area, Sarawak. The Moderating Impact of Self-Efficacy Sook-Fun Fong, May-Chiun Lo, Peter Songan, Vikneswaran Nair 5th Asia-Euro Conference 2014, 2014 | 125* | 2014 |
| Community involvement and sustainable rural tourism development: perspectives from the local communities. SF Fong, MC Lo European Journal of Tourism Research 11, 125-146, 2015 | 83 | 2015 |
| Self-efficacy and Sustainable Rural Tourism Development: Local Communities’ Perspectives from Kuching, Sarawak Sook-Fun Fong, May-Chiun Lo, Peter Songan, Vikneswaran Nair Asia Pacific Journal of Tourism Research, 1-13, 2016 | 82* | 2016 |
| Factors Influencing Online Purchase Intention of Shopee's Consumers in Malaysia Jing-Ru Lee, Owee-Kowang Tan, Sang-Long Choi, Sook-Fun Fong, Chin-Fei Goh International Journal of Academic Research in Business & Social Sciences 11 …, 2021 | 42 | 2021 |
| New product development and performance in the banking industry SF Fong, MC Lo, T Ramayah Asia-Pacific Journal of Management Research and Innovation 10 (4), 305-321, 2014 | 31 | 2014 |
| Exploring the intermediary effects of TikTok on Generation Z’s visit intention SF Fong, YX Ong, R Ating, MS Besa Journal of Vacation Marketing, 1-17, 2024 | 6 | 2024 |
| Staycation: A Domestic Wellness Tourism among Malaysian and Singaporean KM Chong, TH Tan, R Ating, SF Fong, YX Ong Environment-Behaviour Proceedings Journal 7 (22), 167-180, 2022 | 1 | 2022 |
| Marketing Strategies and Customer Satisfaction: A Study on the Higher Education Institutions in Johor SF Fong, RY Loh, SL Choi Business and Economic Research 12 (2), 61-83, 2022 | 1 | 2022 |
| Marketing Strategies and Customer Satisfaction: A Study on The Institute of Higher Learning in Johor Sook-Fun Fong, Rui-Ying Loh, Sang-Long Choi Department of Marketing Management, Faculty of Commerce and Management …, 2021 | | 2021 |
| The Impact of Local Communities' Relationship Quality and Self-Efficacy on Sustainable Rural Tourism Development Sook-Fun Fong, May-Chiun Lo, Vikneswaran Nair 21st Asia Pacific Tourism Association Annual Conference (APTA), 9-11, 2015 | | 2015 |
| Conceptualising Local Community and Industry Players’ Perception toward the Impact of Rural Tourism in Malaysia: The Moderating Impact of Relationship Building Sook-Fun Fong, May-Chiun Lo, Peter Songan, Vikneswaran Nair 12th Asia Pacific Forum for Graduate Student's Research in Tourism (12th APF), 2013 | | 2013 |
| An Investigation of New Product Management and Performance Measurements. A Test in Banking Industry SF Fong Universiti Malaysia Sarawak, 2012 | | 2012 |
| AN INVESTIGATION OF NEW PRODUCT MANAGEMENT AND PERFORMANCE MEASUREMENTS. A TEST IN BANKING INDUSTRY FS Fun | | |
May Chiun LoProfessor, Faculty of Economics and Business, Universiti Malaysia SarawakVerified email at unimas.my
