| Integrated marketing communications D Pickton, A Broderick Pearson Education UK, 2005 | 1696* | 2005 |
| Integrated marketing communications D Pickton, A Broderick Pearson Education UK, 2005 | 1696* | 2005 |
| Integrated marketing communications D Pickton, A Broderick Pearson Education UK, 2005 | 1696* | 2005 |
| Integrated marketing communications D Pickton, AJ Broderick Pearson Education UK, 2005 | 1696* | 2005 |
| Integrated marketing communications A Broderick, D Pickton Pearson Education UK, 2005 | 1696 | 2005 |
| Integrated marketing communications D Pickton, A Broderick Financial Times-Prentice-Hall, 2001 | 1696* | 2001 |
| What's swot in strategic analysis? DW Pickton, S Wright Strategic change 7 (2), 101-109, 1998 | 842 | 1998 |
| Competitive intelligence in UK firms: a typology S Wright, DW Pickton, J Callow Marketing Intelligence & Planning 20 (6), 349-360, 2002 | 251 | 2002 |
| Integrated marketing communications requires a new way of thinking B Hartley, D Pickton Journal of marketing Communications 5 (2), 97-106, 1999 | 226 | 1999 |
| Marketing: an introduction R Masterson, D Pickton Sage Publications, 2010 | 169* | 2010 |
| Measuring integration: an assessment of the quality of integrated marketing communications D Pickton, B Hartley International Journal of Advertising 17 (4), 447-465, 1998 | 148 | 1998 |
| Imagining Marketing: Art, aesthetics and the avant-garde S Brown, A Patterson | 104 | 2001 |
| A Handbook of Corporate Communication and Public Relations S Oliver, D Pickton Routledge, 2004 | 71 | 2004 |
| Competitive intelligence programmes for SMEs in France: Evidence of changing attitudes JR Smith, S Wright, D Pickton Competitive Intelligence, Analysis and Strategy, 39-52, 2014 | 66 | 2014 |
| Account planning–from genesis to revelation M Baskin, D Pickton Marketing Intelligence & Planning 21 (7), 416-424, 2003 | 47 | 2003 |
| Competitive intelligence through UK eyes W Sheila, B Ahmad, W Arthur, P David Journal of Competitive Intelligence and Management 2 (2), 68-87, 2004 | 36 | 2004 |
| Competitive intelligence, analysis and strategy: Creating organisational agility S Wright, D Pickton Routledge, 2014 | 32 | 2014 |
| Chapter 17: Identifying target audiences and profiling target markets D Pickton, A Broderick Pickton, David & Broderick, Amanda: Integrated marketing communications 2 …, 2005 | 26* | 2005 |
| Left brain marketing planning: A Forrester Research® viewpoint D Pickton Marketing Intelligence & Planning 23 (6), 537-542, 2005 | 17 | 2005 |
| Improved competitive strategy through value added competitive intelligence S Wright, DW Pickton Third Annual European Conference, Society of Competitive Intelligence …, 1998 | 17 | 1998 |
Dr. Sheila WrightEdinburgh Business School, Heriot-Watt UniversityVerified email at hw.ac.uk
