| Antecedents and consequence associated with esports gameplay WW Jang, KK Byon International Journal of Sports Marketing and Sponsorship 21 (1), 1-22, 2020 | 126 | 2020 |
| Antecedents of esports gameplay intention: Genre as a moderator WW Jang, KK Byon Computers in Human Behavior 109, 106336, 2020 | 116 | 2020 |
| Mediating effect of esports content live streaming in the relationship between esports recreational gameplay and esports event broadcast WW Jang, KK Byon, TA Baker III, Y Tsuji Sport, Business and Management: An International Journal, 2021 | 70 | 2021 |
| Sportscape, emotion, and behavioral intention: a case of the big four US-based major sport leagues WW Jang, KK Byon, BH Yim European Sport Management Quarterly 20 (3), 321-343, 2020 | 58 | 2020 |
| Social atmospherics, affective response, and behavioral intention associated with esports events WW Jang, KA Kim, KK Byon Frontiers in Psychology 11, 1671, 2020 | 45 | 2020 |
| Esports spectating motives and streaming consumption: Moderating effect of game genres and live-streaming types SC Ma, KK Byon, WW Jang, SM Ma, TN Huang Sustainability 13 (8), 41-64, 2021 | 44 | 2021 |
| Investigation of esports playing intention formation: The moderating impact of gender WW Jang, KK Byon Sport Marketing Quarterly 30 (3), 193-206, 2021 | 32 | 2021 |
| Effect of prior gameplay experience on the relationships between esports gameplay intention and live esports streaming content W Jang, KK Byon, H Song Sustainability 13 (14), 8019, 2021 | 25 | 2021 |
| Clustering Esports Gameplay Consumers via Game Experiences WW Jang, KK Byon, J Pecoraro, Y Tsuji Frontiers in Sports and Active Living 3, 669999, 2021 | 19 | 2021 |
| Is mobile gaming a new pillar of esports? Exploring players' in-game purchases in PC and mobile platforms by using flow and clutch SY Chou, W Jang, SC Ma, CH Chang, KK Byon International Journal of Sports Marketing and Sponsorship 24 (2), 311-332, 2023 | 17 | 2023 |
| Augmenting the formation of esports gameplay intention: Interaction effects of genre and gender W Jang, KK Byon, A Williams, PM Pedersen Sport, Business and Management: An International Journal 11 (5), 620-646, 2021 | 14 | 2021 |
| Examining the value Co-creation model in motor racing events: moderating effect of residents and tourists KK Byon, J Zhang, W Jang Sustainability 14 (15), 9648, 2022 | 10 | 2022 |
| Esports spectating motives and streaming consumption: Moderating effect of game genres and live-streaming types. Sustainability, 13 (8), 4164 SC Ma, KK Byon, W Jang, SM Ma, TN Huang | 9 | 2021 |
| Effect of prior gameplay experience on the relationships between esport gameplay intention and live esport streaming content. Sustainability (Switzerland), 13 (14) W Jang, KK Byon, H Song | 6 | 2021 |
| Sportscape, emotion, and behavioral intention: a case of four professional major league sport events WW Jang, KK Byon, BH Yim Eur. Sport Manag. Q 20, 321-343, 2020 | 5 | 2020 |
| What makes esports consumers watch streamers' esports live-streaming contents? Extending the theory of planned behavior W Jang, W Choi, MJ Kim, H Song, KK Byon International Journal of Sports Marketing and Sponsorship 25 (2), 288-309, 2024 | 4 | 2024 |
| Esports for development? Exploring esports player profiles and their development and well-being outcomes W Choi, W Jang, H Song, MJ Kim, W Lee, KK Byon International Journal of Sports Marketing and Sponsorship 25 (3), 684-704, 2024 | 2 | 2024 |
| Integrated model for esports consumption behavior WY Jang Indiana University, 2020 | 2 | 2020 |
| Relationship between sportscape and behavioral intention of spectator: Case of four professional major league sport events WW Jang Retrieved from https://athenaeum. libs. uga. edu/handle/10724/30925, 2014 | 2 | 2014 |
| Using Minecraft Education Edition to Enhance 21st Century Skills in the College Classroom: A Mixed Methods Study S Lee, WW Jang, M Rollins | 1 | 2024 |
Kevin K. ByonProfessor of Sport Management, Indiana University - BloomingtonVerified email at indiana.edu
