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Chinedu Obiegbu
Chinedu Obiegbu
Verified email at bournemouth.ac.uk
Title
Cited by
Cited by
Year
Co-constructing loyalty in an era of digital music fandom: An experiential-discursive perspective
CJ Obiegbu, G Larsen, N Ellis, D O’Reilly
European Journal of Marketing, 2019
222019
The critical music fan: The role of criticality in collective constructions of brand loyalty
CJ Obiegbu, G Larsen, N Ellis
Arts and the Market, 2019
102019
Experiential brand loyalty: Towards an extended conceptualisation of consumer allegiance to brands
CJ Obiegbu, G Larsen, N Ellis
Marketing Theory 20 (3), 251-271, 2020
72020
Constructing Loyalty in an Online Music Community
C OBIEGBU
Durham University, 2018
2018
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Articles 1–4