| Malaysian coffee culture: attributes considered to purchase coffee beverages FA Rahim, GP Jin, CL Fong Journal of Marketing Advances and Practices 1 (1), 50-62, 2019 | 17 | 2019 |
| Perceived differences in values among baby boomers, Gen-X and Gen-Y: A survey on academicians K Munusamy, T Arumugam, FA Rahim International Conference in Business and Economics Research (ICBER), Kuching …, 2010 | 16 | 2010 |
| Malaysia vs Thailand Millennial Travellers Understanding the Behaviour and Pattern of Young Tourists ZA Zulfakar, FA Rahim SSRN 1 (2), 2019 | 13 | 2019 |
| Malaysian young travellers’ online purchase intention of travel products GP Jin, FA Rahim, CL Fong, TL Cheng Journal of Marketing Advances and Practices 2 (1), 1-12, 2020 | 11 | 2020 |
| More important than ever: embracing digital marketing to survive COVID-19 VB Sanger, FW Jalaludin, TL Cheng, FA Rahim CoMBInES-Conference on Management, Business, Innovation, Education and …, 2021 | 9 | 2021 |
| Swipe at first sight: The continuous intention to use dating apps in Malaysia KB Balan, FA Rahim, ZA Zulfakar, GP Jin, MK Chelliah CoMBInES-Conference on Management, Business, Innovation, Education and …, 2021 | 7 | 2021 |
| The impact of board characteristics on firm performance: A Post-MCCG2012 investigation DCY Ng, TC Lau, FA Rahim, S Shanmugaretnam Environment-Behaviour Proceedings Journal 5 (SI1), 31-37, 2020 | 7 | 2020 |
| Service Sabotage by Front Line Employees: A Study of Antecedents and Consequences FARDNCY Lau Teck Chai* SOCIAL SCIENCES & HUMANITIES 25, 173-180, 2017 | 7 | 2017 |
| A comparison on the performance and risk diversification benefits of real estate investment trusts in Malaysia and Singapore NCY David, LM Li, LT Chai, FA Rahim SHS Web of Conferences 56, 04005, 2018 | 4 | 2018 |
| Quality of work life: a look at the factors affecting S Suppramaniam, F AbdulRahim, T Arumugam International Conference on Business and Economic Research (Icber 2010), 2010 | 4 | 2010 |
| Halalan Toyyiban: the mediating effect of attitude on Muslim’s purchase intention towards imported Halal food in Malaysia FA Rahim, ZA Zulfakar, KA Rusli Journal Of Marketing Advances And Practices 3 (2), 60-75, 2021 | 3 | 2021 |
| E-Tourism: Malaysian travellers intention in online accommodation booking FA Rahim, TC Lau, DCY Ng Environment-Behaviour Proceedings Journal 5 (SI1), 195-201, 2020 | 3 | 2020 |
| ZOOM-ing into a New Pedagogy: Permanent Adoption of Online Teaching and Learning in Private Higher Education Institution in Malaysia ZA Zulfakar, FA Rahim, NHC Hussain, A Ahmad, C Tat-Huei, ECX Aw International Conference on Emerging Technologies and Intelligent Systems …, 2022 | 1 | 2022 |
| NAVIGATIONAL CHOICES IN URBAN CONGESTION: A COMPREHENSIVE ANALYSIS OF PASSENGER RIDE INTENTION TOWARDS MOTOR TAXI SERVICES IN MALAYSIA FA Rahim, LC Tai, PJ Goh, MHJ Sidik Journal of Sustainable Technology and Applied Science (JSTAS) 5 (2), 49-57, 2024 | | 2024 |
| CULINARY CHARMS: UNRAVELLING HOW FOOD IMAGE FACTORS AFFECT TOURISTS’SATISFACTION IN PENANG SW Gan, LC Tai, TY Kuek, FA Rahim, TTV Yap Management 8 (34), 19-31, 2023 | | 2023 |
| Say Aye to AI: Customer Acceptance and Intention to Use Service Robots in the Hospitality Industry ZA Zulfakar, FA Rahim, DNC Yat, LH Mun, TH Cham International Conference on Information Systems and Intelligent Applications …, 2022 | | 2022 |
| Value Orientation as Resistance to Utility of STEM-Driven Innovations to Promote Environmental Conservation among Public AR Abdullah,S. I. S. S., Zainuddin,Z. N., Shahali,E. H. M., Rahman,N. A ... International Journal of Academic Research in Business and Social Sciences 9 …, 2019 | | 2019 |
