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Co-authors
Vikas MittalRice UniversityVerified email at rice.edu- Shrihari SridharSenior Associate Dean of Mays Business School, Texas A&M University | Editor-in-Chief, Journal ofVerified email at mays.tamu.edu
- Jihye JungUniversity of Texas at San AntonioVerified email at utsa.edu
- Ju-Yeon LeeAssociate Professor of Marketing, Iowa State UniversityVerified email at iastate.edu
- Daniel FernandesAssociate Professor of Marketing, Catholic University of PortugalVerified email at ucp.pt
- Nailya OrdabayevaKelli Questrom Associate Professor in Marketing, Questrom School of Business, Boston UniversityVerified email at bu.edu
- Yan Anthea zhangProfessor and Fayez Sarofim Vanguard Chair of Strategic Management, Rice UniversityVerified email at rice.edu
- J. Daniel ZyungAssistant Professor, Southern Methodist UniversityVerified email at smu.edu
- Hajo AdamUniversity of BathVerified email at bath.ac.uk
- Muzeeb ShaikKelley School of Business, Indiana University BloomingtonVerified email at iu.edu
- Markus BlutProfessor of Marketing, Durham UniversityVerified email at durham.ac.uk
- narendra bosukondaPersis E. Rockwood School of Marketing, Florida State UniversityVerified email at fsu.edu
- Robert A. WestbrookProfessor of Management, Rice UniversityVerified email at rice.edu
- Yixing ChenUniversity of Notre DameVerified email at nd.edu
- Sonam SinghUniversity of South FloridaVerified email at usf.edu
