Mona Moufahim
Cited by
Cited by
User-generated brands and social media: Couchsurfing and AirBnb
N Yannopoulou, M Moufahim, X Bian
Contemporary Management Research 9 (1), 2013
Pilgrimage, consumption and rituals: Spiritual authenticity in a Shia Muslim pilgrimage
M Moufahim, M Lichrou
Tourism Management 70, 322-332, 2019
Religious gift giving: An ethnographic account of a Muslim pilgrimage
M Moufahim
Marketing theory 13 (4), 421-441, 2013
Towards a critical political marketing agenda?
M Moufahim, M Lim
Journal of Marketing Management 25 (7-8), 763-776, 2009
The Vlaams Belang: The rhetoric of organizational identity
M Moufahim, P Reedy, M Humphreys
Organization Studies 36 (1), 91-111, 2015
Interpreting discourse: a critical discourse analysis of the marketing of an extreme right party
M Moufahim, M Humphreys, D Mitussis, J Fitchett
Journal of Marketing Management 23 (5-6), 537-558, 2007
The other voices of international higher education: An empirical study of students' perceptions of British university education in China
M Moufahim, M Lim
Globalisation, Societies and Education 13 (4), 437-454, 2015
The spectacularization of suffering: An analysis of the use of celebrities in ‘comic relief’UK's charity fundraising campaigns
M Lim, M Moufahim
Celebrity, Convergence and Transformation, 73-93, 2017
Political parties and organization studies: The party as a critical case of organizing
E Husted, M Moufahim, M Fredriksson
Organization Studies 43 (8), 1327-1341, 2022
The consumption, politics and transformation of community
M Moufahim, V Wells, R Canniford
Journal of Marketing Management 34 (7-8), 557-568, 2018
“It’s us, you know, there’sa feeling of community”: Exploring notions of community in a consumer co-operative
V Wells, N Ellis, R Slack, M Moufahim
Journal of Business Ethics 158, 617-635, 2019
Co-production and co-consumption: Perspectives on immigration through a discourse analysis of voters’ blogs in the 2010 General Election
M Lim, M Moufahim
Journal of Marketing Management 27 (7-8), 656-674, 2011
“They said we ruined the character and our religion”: authenticity and legitimation of hijab cosplay
H El Jurdi, M Moufahim, O Dekel
Qualitative Market Research: An International Journal 25 (1), 43-59, 2022
Marketing ‘ethically questionable’politics: the case of a xenophobic political party
M Moufahim, A Chatzidakis
Consumption Markets & Culture 15 (3), 287-305, 2012
Where spirituality and religion meet gender and sexuality: Toward a research agenda for intersectional marketing theory
D Rinallo, J Santana, MC Zanette, S Appau, J Coffin, GM Eckhardt, ...
Marketing Theory 23 (4), 725-736, 2023
Networks amongst Syrians: Situated migrant positionalities and the impact on relational embedding
F Speed, T Scurry, P Edward, M Moufahim
Social Inclusion 9 (4), 243-253, 2021
Interpreting discourse: a critical discourse analysis of the marketing of an extreme right party: the Vlaams Blok/Vlaams Belang
M Moufahim
University of Nottingham, 2008
Welcome to the party
E Husted, M Moufahim, M Fredriksson
Ephemera: Theory and Politics in Organization 21 (2), 2021
Authenticity, religious identity and consumption: A reflexive (auto) ethnographic account
M Moufahim
Islam, Marketing and Consumption, 173-193, 2016
Marketing an extremist ideology: The Vlaams Belang's nationalist discourse
M Moufahim, M Humphreys
The Routledge Companion to Ethics, Politics and Organizations, 85-99, 2015
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