| User-generated brands and social media: Couchsurfing and AirBnb N Yannopoulou, M Moufahim, X Bian Contemporary Management Research 9 (1), 2013 | 294 | 2013 |
| Pilgrimage, consumption and rituals: Spiritual authenticity in a Shia Muslim pilgrimage M Moufahim, M Lichrou Tourism Management 70, 322-332, 2019 | 112 | 2019 |
| Religious gift giving: An ethnographic account of a Muslim pilgrimage M Moufahim Marketing theory 13 (4), 421-441, 2013 | 80 | 2013 |
| Towards a critical political marketing agenda? M Moufahim, M Lim Journal of Marketing Management 25 (7-8), 763-776, 2009 | 64 | 2009 |
| The Vlaams Belang: The rhetoric of organizational identity M Moufahim, P Reedy, M Humphreys Organization Studies 36 (1), 91-111, 2015 | 63 | 2015 |
| Interpreting discourse: a critical discourse analysis of the marketing of an extreme right party M Moufahim, M Humphreys, D Mitussis, J Fitchett Journal of Marketing Management 23 (5-6), 537-558, 2007 | 57 | 2007 |
| The other voices of international higher education: An empirical study of students' perceptions of British university education in China M Moufahim, M Lim Globalisation, Societies and Education 13 (4), 437-454, 2015 | 35 | 2015 |
| The spectacularization of suffering: An analysis of the use of celebrities in ‘comic relief’UK's charity fundraising campaigns M Lim, M Moufahim Celebrity, Convergence and Transformation, 73-93, 2017 | 30 | 2017 |
| “It’s us, you know, there’sa feeling of community”: Exploring notions of community in a consumer co-operative V Wells, N Ellis, R Slack, M Moufahim Journal of Business Ethics 158, 617-635, 2019 | 17 | 2019 |
| Political parties and organization studies: The party as a critical case of organizing E Husted, M Moufahim, M Fredriksson Organization Studies 43 (8), 1327-1341, 2022 | 15 | 2022 |
| The consumption, politics and transformation of community M Moufahim, V Wells, R Canniford Journal of Marketing Management 34 (7-8), 557-568, 2018 | 15 | 2018 |
| Marketing ‘ethically questionable’politics: the case of a xenophobic political party M Moufahim, A Chatzidakis Consumption Markets & Culture 15 (3), 287-305, 2012 | 13 | 2012 |
| Co-production and co-consumption: Perspectives on immigration through a discourse analysis of voters’ blogs in the 2010 General Election M Lim, M Moufahim Journal of Marketing Management 27 (7-8), 656-674, 2011 | 12 | 2011 |
| “They said we ruined the character and our religion”: authenticity and legitimation of hijab cosplay H El Jurdi, M Moufahim, O Dekel Qualitative Market Research: An International Journal 25 (1), 43-59, 2022 | 8 | 2022 |
| Networks amongst Syrians: Situated migrant positionalities and the impact on relational embedding F Speed, T Scurry, P Edward, M Moufahim Social Inclusion 9 (4), 243-253, 2021 | 7 | 2021 |
| Interpreting discourse: a critical discourse analysis of the marketing of an extreme right party: the Vlaams Blok/Vlaams Belang M Moufahim University of Nottingham, 2008 | 7 | 2008 |
| Authenticity, religious identity and consumption: A reflexive (auto) ethnographic account M Moufahim Islam, Marketing and Consumption, 173-193, 2016 | 5 | 2016 |
| Welcome to the party E Husted, M Moufahim, M Fredriksson Ephemera: Theory and Politics in Organization 21 (2), 2021 | 4 | 2021 |
| Marketing an extremist ideology: The Vlaams Belang's nationalist discourse M Moufahim, M Humphreys The Routledge Companion to Ethics, Politics and Organizations, 85-99, 2015 | 4 | 2015 |
| Where spirituality and religion meet gender and sexuality: Toward a research agenda for intersectional marketing theory D Rinallo, J Santana, MC Zanette, S Appau, J Coffin, GM Eckhardt, ... Marketing Theory 23 (4), 725-736, 2023 | 3 | 2023 |
michael humphreysProfessor of Organization Studies, Durham UniversityVerified email at durham.ac.uk
