| When saving the planet is worth more than avoiding destruction: The importance of message framing when speaking to egoistic individuals M Lagomarsino, L Lemarié, M Puntiroli Journal of Business Research 118, 162-176, 2020 | 26 | 2020 |
| Choosing imagery in advertising healthy food to children: Are cartoons the most effective visual strategy? M Lagomarsino, LS Suggs Journal of Advertising Research 58 (4), 487-498, 2018 | 24 | 2018 |
| Do I need to charge right now? Tailored choice architecture design can increase preferences for electric vehicle smart charging M Lagomarsino, M van der Kam, D Parra, UJJ Hahnel Energy Policy 162, 112818, 2022 | 19 | 2022 |
| Should companies hope instead? The role of verbal cues in consumers' evaluation of cause‐related marketing (CRM) M Lagomarsino, L Lemarie Psychology & Marketing 39 (1), 227-238, 2022 | 12 | 2022 |
| Addressing climate change with behavioral science: A global intervention tournament in 63 countries M Vlasceanu, KC Doell, JB Bak-Coleman, B Todorova, ... Science advances 10 (6), eadj5778, 2024 | 10 | 2024 |
| Co-Adoption Pathways Toward a Low-Carbon Energy System M Lagomarsino, M van der Kam, Z Rahmani Azad, D Parra, UJJ Hahnel Available at SSRN 4443494, 2023 | 3 | 2023 |
| New markets for local, renewable, or affordable energy? A segmentation analysis to identify consumer preferences for decentralized energy markets M Lagomarsino, M Herrmann, UJJ Hahnel, T Brosch Cleaner Energy Systems, 100109, 2024 | | 2024 |
| Hope for the environment: Influence of goal and temporal focus of emotions on behavior L Maria, L Linda International Journal ofConsumer Studies 48 (2), e13020, 2024 | | 2024 |
| An empirical agent-based model of consumer co-adoption of low-carbon technologies to inform energy policy–Supplementary material M van der Kam, M Lagomarsino, E Azar, UJJ Hahnel, D Parra | | 2023 |
| 11.2 How Choice Architecture Design Affects Preference for EV Smart Charging M Lagomarsino, M van der Kam, D Parra, UJJ Hahnel the 6th European Conference on Behaviour Change for Energy Efficiency, 247, 2021 | | 2021 |
| Unveiling the role of hope in guiding behavior M Lagomarsino Neuchâtel, 2019 | | 2019 |
| Triggering emotions to promote pro-environmental behaviors. The role of temporal focus and gender M Lagomarsino, L Lemarie 47th EMAC Annual Conference., 2018 | | 2018 |
| Do All Emotions Promote Pro-Environmental Behaviors? The Role of Emotions in Temporal Focus M Lagomarsino, L Lemarie AMA's annual Marketing and Public Policy Conference 2018., 2018 | | 2018 |
| Should We Hope About Climate Change? The Power of Hope for Engaging in Pro-environmental Behaviors: An Abstract M Lagomarsino, L Lemarié Marketing Transformation: Marketing Practice in an Ever Changing World …, 2018 | | 2018 |
| Should we hope about climate change? The power of hope for engaging in pro-environmental behaviors M Lagomarsino, L Lemarie Academy of Marketing Science 20th World Marketing Congress., 2017 | | 2017 |
Lemarié LindaAudencia Business SchoolVerified email at audencia.com
